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Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). The partnerships mean that users of Google’s Display & Video 360 and The Trade Desk can directly access streaming inventory on both Hulu and Disney Plus through DRAX. Why we care. A wider range of marketers, national, regional and local, will now have easier access to ad inventory across Hulu and Disney Plus.
Content creation, SEO optimization, and organic traffic generation come down to understanding and addressing a visitor's search intent. To attract potential customers to our content and your website, we first need to understand what they're searching for online. By deciphering and addressing the specific needs behind user queries, businesses can not only climb the ranks in search engine results but also ensure heightened user satisfaction.
Do clients really understand all the work you do? Looking for a unique way to update clients on your progress before you bill them? In this article, you'll discover how to use video to stay in touch with clients and show the behind-the-scenes work that goes into your deliverables. Leveraging the Power of Video Content […] The post How to Use Video Updates to Improve the Client Journey appeared first on Social Media Examiner.
Google’s March 2024 spam update rollout is now complete. The spam update started March 5, about 15 days ago. The March 2024 core update is still rolling out and will likely continue to roll out for the next couple of weeks. The spam update took 14 days and 21 hours to roll out, starting on March 5, and ending on March 20. Google wrote this morning, “The rollout was complete as of March 20, 2024.” March 2024 spam update.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI can be enormous. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal t
Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort. This is where power query can help by wrangling data from various origins into an integrated view. As a marketing consultant, I work with multiple teams across a client’s business.
Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort. This is where power query can help by wrangling data from various origins into an integrated view. As a marketing consultant, I work with multiple teams across a client’s business.
Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? We’ve all been there. But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Deliverability has become a hot topic now that inbox providers like Gmail and Yahoo are beginning to enforce stricter policies for deliverability.
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content.
Ever landed on a website, ready to explore, only to be met with a loud “BUY NOW!” before you’ve even found your bearings? It’s jarring, right? Now, think about a different welcome that greets you with open arms, asking, “What are you working on?” and guides you with quizzes and insightful articles. Suddenly, you’re not just a visitor — you’re part of a community, ready to engage and even purchase.
Question: I'd like for you to tell me what the value of using a social media tool like Buffer is compared to Meta Business Suite specifically. Great question! The big five, also known as Meta’s Instagram and Facebook, then LinkedIn, TikTok, and X/Twitter, have all integrated some form of scheduling since they came to be. Meta launched Meta Business Suite (then known as Facebook Business Suite) in 2020, while LinkedIn launched in 2022, and TikTok and Twitter (for Premium users)
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade. With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers
Google Marketing Live registration is now open. The conference is Google’s annual event for showcasing its latest ad products, formats, developments, and updates. When is Google Marketing Live. Tuesday, May 21, starting at 12 p.m. ET / 9 a.m. PT, live from Mountain View, Calif. How to register. You can register for Google Marketing Live 2024 here.
NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
On Nov. 30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. While this may seem hasty, given the uncertainties around this new technology, I have experience adapting to innovative technologies that transform the writing process.
“It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and growth that spans products, that spans industries — and that’s customer experience.” That’s the most important lesson Len Devanna, VP strategy at Cortico-X, has taken from more than two decades of experience digital strategy, CX and transformative leadership, and it’s the message h
It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their requests with other channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. 1.
Are you struggling to connect with your ideal customers? Do your marketing efforts need improvement? If so, it's time to examine your target audience closely. By understanding who your ideal customers are, what they need, and where they spend their time, you can create more effective marketing campaigns, build stronger relationships, and drive more conversions and revenue for your business.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl.
Get answers to 20 frequently asked questions about marketing compliance in our ultimate guide. Stay informed and ensure your marketing efforts are compliant. [.] Read More.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Developing a storytelling strategy is essential in today’s digital age. Stories are exciting, entertaining, and provocative. And not surprisingly, people of all ages and walks of life love them. As well said by Seth Godin , author and marketing expert: “Marketing is no longer about the stuff that you make, but about the stories you tell.” However, some stories are unquestionably better than others.
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