Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. They want to keep budgets down, even as a busy political campaigning season will drive prices up. Above all, they want to make sure they’re connecting with customers in meaningful ways. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain.

Advertising 126

Advertising Advertisers User-Generated Price 126

Aspiration Marketing

DECEMBER 28, 2023

Choosing between subdomains or subdirectories (subfolders) and what is better for SEO can significantly impact your website's structure and visibility. Should you use a subdirectory for your blog content that's different from your main site? Can it be on another subdomain, or should it be? What's the use of a subdomain, anyway? Understanding the nuances of these architecture choices can be vital.

SEO 229

SEO 229

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the

User-Generated 124

User-Generated Retail Non-Profit Advertising 124

Martech

DECEMBER 28, 2023

Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions.

Outbound Marketing 114

Outbound Marketing Transform Customer Journey Marketing 114

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Fortunately, however, there are various strategies that can allow your ecommerce business to attract web visitors and turn them into buyers.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. Go grab some popcorn. You won’t believe a marketing team created some of these. 22 Video Marketing Campaigns You’ll Actually Enjoy Watching 1.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Social Media Examiner

DECEMBER 28, 2023

Is overwhelm stopping you from making progress on a new idea? Are you looking for a way to unleash your creativity and move quickly toward your goals? In this article, we’ll explore how constraints can unlock creativity. How Constraints Fuel Creativity for Marketers Marketers today face increasing pressure to constantly try new platforms, tools, and […] The post Four Constraints That Fuel Deeper Creative Output appeared first on Social Media Examiner.

Social Media Marketing 97

Social Media Marketing Marketing Marketers 97

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Certainly, the pace of change in martech now is unprecedented. We see this in the rate at which martech vendors released beta features to users over the past year. Many of those features were infusions of AI into existing applications.

CRM 99

CRM eCommerce User-Generated Shoppers 99

DirectMail2.0

DECEMBER 28, 2023

Loyalty programs have become a key strategy for companies looking to build lasting relationships with their customers. A recent survey revealed that a whopping 77% of consumers now expect to be rewarded for their loyalty, emphasizing the need for businesses to redefine and enhance their reward offerings. Let’s explore innovative ways that companies can reward loyalty, creating meaningful connections and exceeding customer expectations.

Marketing 52

Marketing Marketers Promotion Branding 52

Welcome Software

DECEMBER 28, 2023

Commerce is at the top of many minds, considering we just made it through the Holiday season gauntlet of premium online shopping days – Prime Day, Thanksgiving, Black Friday, Small Shopping Saturday, and Cyber Monday. According to the National Retail Federation, a record 200.4 million consumers shopped over the five-day holiday weekend – surpassing last year’s record of 196.7 million.1 With that many people shopping online, there are bound to be frustrations.

Shoppers 40

Shoppers Customer Acquisition Retail Shipping 40

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Hubspot Marketing

DECEMBER 28, 2023

Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle. Remote work poses different risks and benefits. Plus, the popularity of this working style has only grown.

Energy 103

Energy Food Entertainment Logistics 103

Duct Tape Marketing

DECEMBER 28, 2023

Unlocking Your Unfair Advantage: How Your Unique Story Powers Your Entrepreneurial Success written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ash Ali and Hasan Kubba, award-winning authors, entrepreneurs, and advocates for unlocking your unfair advantage.

Education 72

Education Transform Place SEO 72

Litmus

DECEMBER 28, 2023

For the uninitiated, code is code. It’s a series of incomprehensible symbols that make about as much sense as the pictures carved on the walls of an ancient Egyptian pharaoh’s tomb—and about as useful to your day-to-day life. As you learn more about how to use different coding languages, however, you learn more about the different ways each language can be used, and some of the nuances in each type of use.

Branding 111

Branding Customer Management Product 111