Litmus
SEPTEMBER 14, 2022
Newsletters—recurring roundups of news, tips, or product updates—are the most popular type of emails that marketers send. In fact, more than 80% of respondents from our 2021 State of Email survey use them in their email marketing programs. Email newsletters are a highly popular tactic used by B2B and B2C marketers across verticals, including news outlets, non-profits, agencies, independent thought leaders, and more.
Hubspot Marketing
SEPTEMBER 14, 2022
Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent. While organizing the numbers may sound difficult, using a business budget template makes the process simple. Plus, there are thousands of business budget templates for you to choose from.
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Influence & Co
SEPTEMBER 14, 2022
This article was co-authored by Clifton Johnson Jr. from SocialSEO.
Hubspot Marketing
SEPTEMBER 14, 2022
Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases. All of these skills are very important in the workplace and potential employers want to make sure you can stay on top of things. In this post, we'll dive deep into what organizational skills are, specific examples of what they look like in action, and how to develop organizational skills in the
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
SEPTEMBER 14, 2022
For a long time, a company’s brand strategy relied mostly on IRL experiences. Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. Now, as people turn toward digital channels to browse, purchase, review and rave, digital brand strategies have taken center stage for marketing and communications professionals.
Martech
SEPTEMBER 14, 2022
Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. Read next: Marketing analytics: What it is and why marketers should care.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
AWeber
SEPTEMBER 14, 2022
So, in order to grow your Etsy store into a full-time business, you need to put new products in front of past buyers. Repeat customers are five times more likely to buy than new customers. Plus, they spend ~67% more. Email marketing is one of the best ways to target existing customers. But, understandably, many Etsy sellers find email on the bottom of their to-do lists.
Martech
SEPTEMBER 14, 2022
Marketing faces headwinds from fragmented privacy legislation and the inconsistent phase-out of third-party cookies, according to an IAB report about privacy and addressability for the digital ad industry released today. “While Google’s decision to postpone the depreciation of third-party cookies until 2024 may feel like a reprieve, the industry is far from off the hook,” said IAB CEO David Cohen in a statement.
Search Engine Journal
SEPTEMBER 14, 2022
SEO women within the SEJ community share advice on how to overcome imposter syndrome and break gender barriers in the workplace. The post Is Technical SEO A Female-Friendly Place To Build My Career? Ask An SEO appeared first on Search Engine Journal.
Martech
SEPTEMBER 14, 2022
Let’s be honest: We are the luckiest generation of marketers. Technology has become so deeply integrated into our world, and consumers are more willing to share their data. It’s never been a better time to reform and capitalize on the digital experience. Leveraging consumer data is one thing. Getting to know consumers in the right, authentic ways takes an entirely different strategy that requires time and significant effort.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
SEPTEMBER 14, 2022
Discover 15 ways to improve your site’s rankings. Learn how to discover your local SEO weaknesses, strengths & opportunities for improvement. The post The 15-Step Local SEO Guide: How To Find Hidden Opportunities appeared first on Search Engine Journal.
Martech
SEPTEMBER 14, 2022
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design and more, to help you understand how to avoid or fix them. .
Zumvu
SEPTEMBER 14, 2022
Many different types of businesses have struggled over the past few years, and as a result, the marketing profession has had to adjust its goals, duties, and skill sets.
Search Engine Journal
SEPTEMBER 14, 2022
John Mueller explains how Google treats two sites that share the same look and feel and whether they can still rank. The post Will Google Penalize Sites That Look The Same? appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
SEPTEMBER 14, 2022
B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the “2022 Software Buyer Behavior Report” from G2, the peer-to-peer technology review site. The survey of more than 1,000 B2B buyers, around the globe, also showed that software spending was likely to increase, or at least not decrease, in 202
ConsumerTalk
SEPTEMBER 14, 2022
The green marketplace has a total valuation of $2.65 trillion. Many people are more than willing to pay more for products they believe are eco-friendly. With so many consumers becoming more environmentally conscious, it's important to show how your product can help the planet, not hinder it. Here are some marketing tips to help you do this.
Martech
SEPTEMBER 14, 2022
ActionIQ, the CDP and CX solutions provider, has announced HybridCompute, a new feature of its InfiniteCompute technology. InfiniteCompute enables the processing of data at, in principle, unlimited scale. HybridCompute will allow the querying of data across multiple systems, including enterprise data lakes, rather than just data uploaded to InfiniteCompute.
Content Marketing Institute
SEPTEMBER 14, 2022
No matter what you think about Web3, it will be part of the marketing conversation for a while. So take the time to reflect on these 10 thoughts.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Duct Tape Marketing
SEPTEMBER 14, 2022
Why Marketers Should Start Integrating AI Into Their Work written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sam Garg. In this episode of the Duct Tape Marketing Podcast , I interview Sam Garg. Sam is the Founder and CEO at Writesonic – an AI writer that helps you write SEO-optimized, long-form (up to 1500 words) blog posts & articles in 15 seconds.
Search Engine Journal
SEPTEMBER 14, 2022
Automate with a dynamic sitemap generator and save time tinkering around with development and maintenance. Here are 5 examples to get started. The post 5 Sitemap Examples That Showcase Best Practices In Action appeared first on Search Engine Journal.
Search Engine Roundtable
SEPTEMBER 14, 2022
Google may have also pushed out a local search ranking update around September 7th. This is in addition to the helpful content update between August 26th and September 9th and the September 2022 core update that kicked off on September 12th.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
SEPTEMBER 14, 2022
WebKit’s message alert service Web Push will soon be supported by WebKit for users of Apple devices, according to a tweet from Jen Simmons, a member of the Safari and Webkit web developer experience team. Web Push is an opt-in notification service, which will require it to ask users for permission before sending notifications. No exact date was given for the release on macOS Ventura.
Search Engine Roundtable
SEPTEMBER 14, 2022
Google has added a new HTTPS report within Google Search Console. This new report now shows you not just which pages are not served over HTTPS but also why they are not being served as HTTPS.
Search Engine Journal
SEPTEMBER 14, 2022
While over 50% of iOS users opt out of personalized ads, Apple announced its expansion of Apple Search ad inventory in time for Q4 2022. The post New Apple Ads Spot Available To Advertisers In Q4 appeared first on Search Engine Journal.
Search Engine Roundtable
SEPTEMBER 14, 2022
Google announced a lot of new features and availability around shopping and product experiences in Google Search yesterday. Google expanded eligibility for merchant listing experiences, added more structured data properties, and released new Google Search Console reporting.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
SEPTEMBER 14, 2022
Get 6 key insights on how to write and distribute content that boosts traffic and conversions. The post 6 Keys To Effective Content That Ranks High On SERPs Right Now appeared first on Search Engine Journal.
Econsultancy
SEPTEMBER 14, 2022
Investment in q-commerce companies soared during the pandemic with consumers increasingly turning to rapid grocery services as an alternative to in-store shopping and with supermarket delivery slots often hard to come by. Companies including Jiffy, Gorillas, Getir, and Weezy emerged as competitors in the q-commerce space, each promising super-fast delivery and an app with a great UX.
Search Engine Roundtable
SEPTEMBER 14, 2022
Here is a recap of what happened in the search forums today.
CMO Network
SEPTEMBER 14, 2022
The demise of linear TV has been predicted for decades. July 2022 was the watershed moment, dividing TV past from TV future. For the first time ever, viewers in the U.S. spent more time streaming than they did watching cable or linear broadcast.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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