Hubspot Marketing

NOVEMBER 15, 2023

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. Per GWI , 54% of people use social media to connect with friends and family, and 27% of people use social media to keep up with news.

Marketing 140

Marketing Marketers User-Generated Non-Profit 140

Aspiration Marketing

NOVEMBER 15, 2023

Email marketing remains a cornerstone for businesses seeking to engage and connect with their audiences in today's fast-paced digital landscape. But it's not always smooth sailing–several challenges may hinder your email marketing success. From email deliverability concerns to open rates and list growth, we'll delve into actionable strategies to enhance your email campaigns.

Email Marketing 228

Email Marketing Marketing Marketers Digital Marketing 228

Search Engine Land

NOVEMBER 15, 2023

Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us.

Promotion 144

Promotion Product SEO 144

CMO Network

NOVEMBER 15, 2023

CEOs are tasking leaders for an AI strategy. Technology leaders must borrow from the marketing playbook to change IT's narrative from cost-center to innovation factory.

Transform 145

Transform Marketing Marketers CMO 145

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Land

NOVEMBER 15, 2023

Yahoo Search is expected to start rolling out aspects of its new search engine in the first weeks of 2024. Brian Provost, the Senior VP and General Manager of Yahoo Search, said Yahoo Search will be launching in the very early days of 2024. Brian Provost said this at Search Marketing Expo Next event during the question and answer portion of his talk today.

Search Marketers 141

Search Marketers Marketing Marketers Management 141

CMO Network

NOVEMBER 15, 2023

French bee CEO Christine Ourmières-Widener talks about how AI and a new style of plane are helping the Paris discount carrier take off where others have faltered.

CMO 144

CMO 144

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.

Thought Leadership 133

Thought Leadership Marketing Marketers Branding 133

Search Engine Land

NOVEMBER 15, 2023

Google has released a new robots.txt report within Google Search Console. Google also made relevant information around robots.txt available from within the Page indexing report in Search Console. Finally, Google has decided to sunset the robots.txt tester. The new robots.txt report. Google’s new robots.txt report shows gives you some information Google has on your robots.txt file including: Which robots.txt files Google found for the top 20 hosts on your site The last time Google crawled t

Management 131

Management SEO 131

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Management 114

Management User-Generated Education Communications 114

Search Engine Land

NOVEMBER 15, 2023

Bing is now using AI to generate captions for some of its search result snippets. Bing is using GPT-4 to make the “search results more relevant and informative and helping users find the websites they are looking for more quickly,” Bing announced. What it looks like. If you do a search for my, [ barry schwartz SEO ], and then click on the arrow down by the title link in the search results, you can see that some of the results are labeled with “AI-Generated Caption.” Here

User-Generated 123

User-Generated Transform SEO 123

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Communications

Martech

NOVEMBER 15, 2023

Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar.

Shoppers 113

Shoppers Marketing Marketers eCommerce 113

Search Engine Land

NOVEMBER 15, 2023

Google Analytics 4 (GA4) has launched a new Admin experience for its properties. The redesign categorizes settings, making it simpler to find and understand each administrative setting. Now, settings affecting how data appears in your reports are grouped together for greater convenience. This adjustment means you can accomplish your administrative tasks with fewer clicks and increased confidence.

Analytics 117

Analytics Marketing Marketers 117

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud.

Analytics 108

Analytics Marketing Marketers Direct Marketing 108

Search Engine Land

NOVEMBER 15, 2023

Bing Chat has a new name as of today – Copilot. It now shares the same brand name as multiple other Microsoft AI products. R.I.P. Bing Chat. Bing Chat, part of the new Bing that was powered by ChatGPT for search, launched Feb. 7. Bing Chat has handled more than 1 billion prompts and queries since it launched, Microsoft Bing said in a blog post. Copilot + Search.

Branding 116

Branding Marketing Marketers Product 116

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Marketing

Martech

NOVEMBER 15, 2023

With customer data platforms now essential for unified customer data and personalization, you likely face the build vs buy decision. Do you build a custom CDP tailored to your tech stack? Or buy an established platform? This guide from Customer.io will walk you through the key factors in deciding whether to build or buy your CDP. Inside you’ll get: An overview of pros and cons Steps to evaluate your team’s capabilities A comparison of vendor features Details on integration and implementation Gui

Digital Marketing 102

Digital Marketing Marketing Marketers Customer 102

Search Engine Land

NOVEMBER 15, 2023

Google appears to have been experimenting with a new ad format within its Search Generative Experience (SGE). When select users asked the search engine follow-up questions to queries, SGE provided an AI-generated answer alongside sponsored content titled “You May Also Like” The feature served a carousel of products, all of which displayed a product title, image and company name.

User-Generated 113

User-Generated SEO Branding Product 113

Social Media Examiner

NOVEMBER 15, 2023

Struggling to put a price on your agency's marketing services? Wondering whether to charge based on value or on time spent? In this article, we'll explore how to price your marketing services effectively. How to Determine the Price Structure for Your Marketing Agency Pricing your services is one of the biggest marketing agency challenges. Pricing […] The post How to Price Your Marketing Services appeared first on Social Media Examiner.

Price 101

Price Marketing Marketers 101

Search Engine Land

NOVEMBER 15, 2023

This article was co-authored by Rebecca Steurer. The world is drowning in digital content. Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. As a result, we’ve turned the web into countless low-insight listicles that focus on capturing keyword searches instead of sharing insights that mean something to the reader.

SEO 113

SEO User-Generated Customer Branding 113

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44 low-cost and free ideas to reduce employee turnover and improve morale. Employee turnover is disruptive, costs money, and impacts morale. But it’s preventable — or at least manageable — when you have a game plan. Read the Staffing Solutions Playbook for Associations, and you’ll learn: 21 ideas to boost morale and improve retention 12 key perks of time off, awards, recognition, and praise 11 strategies to keep new and existing employees involved and informed, and why this is fundamental to the

Management

Sprout Social

NOVEMBER 15, 2023

Thinking back on what social media management meant a decade ago, the word that comes to mind is tactical. When brands first started using social media, it was mainly for publishing content and light community engagement. For some it was an experiment. For many, a chore to be left for the intern who “got it.” Social was built originally for consumers, not businesses or teams, and we set out to build the software for any organization to be successful.

Management 101

Management Transform User-Generated Branding 101

Martech

NOVEMBER 15, 2023

The marketing industry is facing major challenges in 2023. Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. While some see this as the beginning of a lasting downturn, there are strategies marketers can use to optimize performance and demonstrate value today.

Communications 97

Communications Customer Acquisition Marketing Marketers 97

illumin

NOVEMBER 15, 2023

On October 30 2023 Meta announced a new paid Facebook and Instagram subscription option for users in the European Union, the EEA, and Switzerland. The social media giant will soon offer users this service as a way to opt-out of ads on Facebook and Instagram, so that Meta can be in compliance with recent EU regulations. It will also still be offering its current service and platforms for free, supported by ads.

Advertising 97

Advertising Advertisers Social Media Marketing Law 97

Search Engine Land

NOVEMBER 15, 2023

Why will people click on one ad – and not another? Lots of factors go into the decision. But among the most essential is trust. If your ads look slightly “off” or slightly suspicious, people are much less likely to click on them. When you unintentionally set off internal alarm bells, people will scroll on by in the split second it takes for them to make the click/no click decision.

Advertising 102

Advertising Advertisers Real Estate User-Generated 102

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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

Communications

Content Marketing Institute

NOVEMBER 15, 2023

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

Content Marketing 84

Content Marketing Marketing Marketers 84

Search Engine Land

NOVEMBER 15, 2023

Google has released their newest analytics platform – Google Analytics 4 (GA4). This is the first major update to their analytics suite in years and brings with it some game-changing capabilities. GA4 provides: A new event-based data model for more accurate tracking across devices Streamlined account structure and reporting Advanced AI-driven insights and predictive analytics Simplified conversion tracking This new whitepaper from MoreVisibility walks through the key changes in GA4 and how

Digital Marketing 99

Digital Marketing Whitepaper Marketing Marketers 99

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Why building the right strategy will lead to solid ROI, doing so can be complex and time consuming.

Analytics 82

Analytics Transform User-Generated Customer 82

Search Engine Land

NOVEMBER 15, 2023

SEO professionals start their careers in so many different and unconventional ways. Most people don’t come in on day one being able to identify SERP features or optimize a header. That means some of your hiring decisions for SEO roles will be based on what your candidates can learn, not just what they already know. Spotting good SEO candidates based on their potential abilities, not just their current experience or skills will get you a broader pool of candidates.

SEO 91

SEO Search Marketers Analytics Customer 91

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Direct Mail

Influence & Co

NOVEMBER 15, 2023

A strong link-building strategy is critical for SEO and improving your site’s ranking. Incorporate these link-building techniques for success.

SEO 85

SEO Content Marketing Marketing Marketers 85

Internet Marketing Ninjas

NOVEMBER 15, 2023

It seems like just about every month, the SEO community gets into a tizzy because there’s another Google update. Often, it’s a core update, a routine improvement to Google’s algorithms (though “improvement” can be subjective, depending on how the results shake out for your site). And usually, there’s nothing specific that Google can tell us about it, nothing actionable that we need to know.

SEO 56

SEO Place Marketing Marketers 56

Rock Content

NOVEMBER 15, 2023

SaaS (software as a service) landing pages are essential tools in any marketer’s arsenal. These specialized web pages help you inform and convert visitors into engaged users and customers. What sets apart a successful SaaS landing page? It’s the blend of compelling content, intuitive design, and strategic placement of conversion elements, all backed by an understanding of the latest trends and user behavior.

Market Trends 52

Market Trends Branding Transform Customer 52

Sachs Marketing Group

NOVEMBER 15, 2023

Looking for some holiday marketing ideas that will help align your brand with your customers during the holidays? Holiday marketing is essential for businesses aiming to capitalize on the festive season’s sales potential. It involves strategic planning, engaging campaigns, and utilizing various channels like social media, email, and PPC ads to maximize reach and conversion.

Customer 52

Customer Marketing Marketers Digital Marketing 52

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail