Hubspot Marketing

NOVEMBER 15, 2023

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. Per GWI , 54% of people use social media to connect with friends and family, and 27% of people use social media to keep up with news.

Non-Profit 137

Non-Profit User-Generated Law Entertainment 137

Aspiration Marketing

NOVEMBER 15, 2023

Email marketing remains a cornerstone for businesses seeking to engage and connect with their audiences in today's fast-paced digital landscape. But it's not always smooth sailing–several challenges may hinder your email marketing success. From email deliverability concerns to open rates and list growth, we'll delve into actionable strategies to enhance your email campaigns.

Email Marketing 223

Email Marketing Marketing Marketers Digital Marketing 223

Search Engine Land

NOVEMBER 15, 2023

Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us.

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Promotion Product SEO 143

CMO Network

NOVEMBER 15, 2023

French bee CEO Christine Ourmières-Widener talks about how AI and a new style of plane are helping the Paris discount carrier take off where others have faltered.

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CMO 144

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

NOVEMBER 15, 2023

Google launched a new search labs experiment named “Notes.” Notes gives searchers a way write their own notes on a specific search result listing and within Google Discover while also allowing others to read people’s notes on that search result listing. “Our goal with this new Labs experiment is to provide access to helpful tips about an article or topic from both experts and everyday people.

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Customer SEO 142

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.

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Thought Leadership Energy Marketing Marketers 131

CMO Network

NOVEMBER 15, 2023

CEOs are tasking leaders for an AI strategy. Technology leaders must borrow from the marketing playbook to change IT's narrative from cost-center to innovation factory.

Transform 130

Transform CMO Marketing Marketers 130

Search Engine Land

NOVEMBER 15, 2023

Google is rolling out a more personalized search experience that aims to show searchers more information about what they care about directly in the search results. This is being done with several new search features, including a new Follow button, search results tailored to you, perspectives results updates, creator snippets and more. Follow button in Google Search Google is rolling out a new “Follow” button in Google search that aims at keeping you up to date on topics that you want

SEO 131

SEO 131

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

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Management User-Generated Education Communications 118

Search Engine Land

NOVEMBER 15, 2023

Google has released a new robots.txt report within Google Search Console. Google also made relevant information around robots.txt available from within the Page indexing report in Search Console. Finally, Google has decided to sunset the robots.txt tester. The new robots.txt report. Google’s new robots.txt report shows gives you some information Google has on your robots.txt file including: Which robots.txt files Google found for the top 20 hosts on your site The last time Google crawled t

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Management SEO 129

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

NOVEMBER 15, 2023

Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar.

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Shoppers eCommerce Shipping Retail 112

Search Engine Land

NOVEMBER 15, 2023

Bing is now using AI to generate captions for some of its search result snippets. Bing is using GPT-4 to make the “search results more relevant and informative and helping users find the websites they are looking for more quickly,” Bing announced. What it looks like. If you do a search for my, [ barry schwartz SEO ], and then click on the arrow down by the title link in the search results, you can see that some of the results are labeled with “AI-Generated Caption.” Here

Transform 122

Transform User-Generated SEO 122

Social Media Examiner

NOVEMBER 15, 2023

Struggling to put a price on your agency's marketing services? Wondering whether to charge based on value or on time spent? In this article, we'll explore how to price your marketing services effectively. How to Determine the Price Structure for Your Marketing Agency Pricing your services is one of the biggest marketing agency challenges. Pricing […] The post How to Price Your Marketing Services appeared first on Social Media Examiner.

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Price Marketing Marketers 111

Search Engine Land

NOVEMBER 15, 2023

Google Analytics 4 (GA4) has launched a new Admin experience for its properties. The redesign categorizes settings, making it simpler to find and understand each administrative setting. Now, settings affecting how data appears in your reports are grouped together for greater convenience. This adjustment means you can accomplish your administrative tasks with fewer clicks and increased confidence.

Analytics 115

Analytics Marketing Marketers 115

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud.

Analytics 106

Analytics Marketing Marketers Direct Marketing 106

Search Engine Land

NOVEMBER 15, 2023

Bing Chat has a new name as of today – Copilot. It now shares the same brand name as multiple other Microsoft AI products. R.I.P. Bing Chat. Bing Chat, part of the new Bing that was powered by ChatGPT for search, launched Feb. 7. Bing Chat has handled more than 1 billion prompts and queries since it launched, Microsoft Bing said in a blog post. Copilot + Search.

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Product Branding Marketing Marketers 114

Martech

NOVEMBER 15, 2023

With customer data platforms now essential for unified customer data and personalization, you likely face the build vs buy decision. Do you build a custom CDP tailored to your tech stack? Or buy an established platform? This guide from Customer.io will walk you through the key factors in deciding whether to build or buy your CDP. Inside you’ll get: An overview of pros and cons Steps to evaluate your team’s capabilities A comparison of vendor features Details on integration and implementation Gui

Digital Marketing 100

Digital Marketing Marketing Marketers Customer 100

Search Engine Land

NOVEMBER 15, 2023

Google appears to have been experimenting with a new ad format within its Search Generative Experience (SGE). When select users asked the search engine follow-up questions to queries, SGE provided an AI-generated answer alongside sponsored content titled “You May Also Like” The feature served a carousel of products, all of which displayed a product title, image and company name.

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User-Generated SEO Product Branding 112

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Hubspot Marketing

NOVEMBER 15, 2023

I send the HubSpot Marketing Emails every day, so I'm pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which do not? To answer that question, and to pass that knowledge on to you, we ran a survey with Glimpse, asking marketers which types of emails achieve the highest performance.

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User-Generated Education Email Marketing Promotion 93

Search Engine Land

NOVEMBER 15, 2023

This article was co-authored by Rebecca Steurer. The world is drowning in digital content. Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. As a result, we’ve turned the web into countless low-insight listicles that focus on capturing keyword searches instead of sharing insights that mean something to the reader.

SEO 111

SEO User-Generated Shipping Customer Journey 111

Content Marketing Institute

NOVEMBER 15, 2023

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

Content Marketing 83

Content Marketing Marketing Marketers 83

Search Engine Land

NOVEMBER 15, 2023

Why will people click on one ad – and not another? Lots of factors go into the decision. But among the most essential is trust. If your ads look slightly “off” or slightly suspicious, people are much less likely to click on them. When you unintentionally set off internal alarm bells, people will scroll on by in the split second it takes for them to make the click/no click decision.

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Real Estate Advertising Advertisers User-Generated 101

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Why building the right strategy will lead to solid ROI, doing so can be complex and time consuming.

Transform 79

Transform Key Performance Indicator Analytics User-Generated 79

Search Engine Land

NOVEMBER 15, 2023

Google has released their newest analytics platform – Google Analytics 4 (GA4). This is the first major update to their analytics suite in years and brings with it some game-changing capabilities. GA4 provides: A new event-based data model for more accurate tracking across devices Streamlined account structure and reporting Advanced AI-driven insights and predictive analytics Simplified conversion tracking This new whitepaper from MoreVisibility walks through the key changes in GA4 and how

Digital Marketing 98

Digital Marketing Whitepaper Analytics Marketing 98

Influence & Co

NOVEMBER 15, 2023

A strong link-building strategy is critical for SEO and improving your site’s ranking. Incorporate these link-building techniques for success.

SEO 82

SEO Content Marketing Marketing Marketers 82

Search Engine Land

NOVEMBER 15, 2023

SEO professionals start their careers in so many different and unconventional ways. Most people don’t come in on day one being able to identify SERP features or optimize a header. That means some of your hiring decisions for SEO roles will be based on what your candidates can learn, not just what they already know. Spotting good SEO candidates based on their potential abilities, not just their current experience or skills will get you a broader pool of candidates.

SEO 90

SEO Analytics Search Marketers Customer 90

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

NOVEMBER 15, 2023

The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Ryan Stewart, a prominent fractional marketing officer (CMO) and a seasoned expert in the world of multi-channel marketing strategy.

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CMO Law Non-Profit Promotion 67

Internet Marketing Ninjas

NOVEMBER 15, 2023

It seems like just about every month, the SEO community gets into a tizzy because there’s another Google update. Often, it’s a core update, a routine improvement to Google’s algorithms (though “improvement” can be subjective, depending on how the results shake out for your site). And usually, there’s nothing specific that Google can tell us about it, nothing actionable that we need to know.

SEO 58

SEO Place Marketing Marketers 58

Rock Content

NOVEMBER 15, 2023

SaaS (software as a service) landing pages are essential tools in any marketer’s arsenal. These specialized web pages help you inform and convert visitors into engaged users and customers. What sets apart a successful SaaS landing page? It’s the blend of compelling content, intuitive design, and strategic placement of conversion elements, all backed by an understanding of the latest trends and user behavior.

Transform 52

Transform Market Trends Analytics Branding 52

Sachs Marketing Group

NOVEMBER 15, 2023

Looking for some holiday marketing ideas that will help align your brand with your customers during the holidays? Holiday marketing is essential for businesses aiming to capitalize on the festive season’s sales potential. It involves strategic planning, engaging campaigns, and utilizing various channels like social media, email, and PPC ads to maximize reach and conversion.

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Customer Shipping Shoppers Transform 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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