Businesses Grow

JULY 20, 2023

What’s the difference between your brand story versus your business narrative? Turns out, everything. And it has vast implications for your marketing strategy, personal brand, and even your effectiveness as a leader. Lucky for us, my friend Keith Jennings has been studying the art of the business narrative for many years and provides his wisdom on the latest episode of The Marketing Companion podcast.

Marketing 64

Marketing Marketers Marketing Strategy Email Marketing 64

yorCMO

JULY 20, 2023

Buyers today have unique purchasing behaviors, making it essential for companies to integrate their sales and marketing efforts. Without a cohesive approach, you risk losing customers to your competitors The post Integrating Sales and Marketing Teams: A Proven Strategy appeared first on yorCMO.

Marketing 61

Marketing Marketers Customer 61

Aspiration Marketing

JULY 20, 2023

Webinars --the ultimate marketing tool for the modern business, where you can engage with your audience live and showcase your expertise while promoting your products or services. But how do you measure success? There's no point hosting a webinar if you can't track its effectiveness, right? Tracking and analyzing metrics is critical to optimizing your webinar marketing efforts.

Marketing 152

Marketing Marketers Promotion Product 152

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran. Main parameters used for targeting (e.g. age, gender).

Advertising 95

Advertising Advertisers Search Marketers Marketing 95

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact.

Advertising 94

Advertising Advertisers Customer Branding 94

Search Engine Land

JULY 20, 2023

Agency owners and employees face significant challenges in managing clients, projects, and attracting new business. Without a clear guide, it can be overwhelming to navigate these tasks. In addition, rising costs and labor shortages make it crucial to prioritize growth while maintaining sustainability and profitability. In this guide, Vendasta has brought together the best of the best.

Digital Marketing 91

Digital Marketing Marketing Marketers Management 91

Search Engine Land

JULY 20, 2023

Meta has been advising creators on what content they should post on Threads. The social network reportedly provided extensive guidelines on how marketers can integrate their brands on the platform in a leaked email. The message allegedly provided creators with content suggestions, engagement ideas, feature recommendations and specific examples of what makes a good post for inspiration.

Branding 90

Branding User-Generated Search Marketers Marketing 90

Search Engine Journal

JULY 20, 2023

OpenAI introduces custom instructions for ChatGPT, allowing it to remember user preferences and provide personalized responses. The post ChatGPT Gets A Memory: New Feature Remembers Your Preferences appeared first on Search Engine Journal.

Customer 87

Customer 87

Search Engine Land

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact.

Advertising 86

Advertising Advertisers Whitepaper Branding 86

Martech

JULY 20, 2023

“We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” That’s Mark Chaffey, co-founder and CEO of Hackajob, a London-based platform, active in the U.S. as well as the U.K., that allows employers to seek out candidates for positions in technology organizations, including in marketing technology and operations. “The central thesis of our business is that effectively every company is now a technology business,” he told

Transform 85

Transform Retail Analytics Branding 85

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Digital Marketer

JULY 20, 2023

Marketing is a vital element of any SME’s operation—especially if you’re just starting out. Marketing is a way to get your name out there, reel in new customers, convert browsers to buyers, and build a core of loyal customers who will sustain your business through thick and thin. All in all, marketing is worth doing—and it’s worth doing well. But of course, marketing comes with its fair share of challenges, not least the fact that it can be expensive.

User-Generated 84

User-Generated Marketing Marketers SEO 84

Search Engine Journal

JULY 20, 2023

WooCommerce and TikTok announce opportunity for merchants to be among the first to sell directly in TikTok Shops The post WooCommerce Merchants Can Now Sell Directly On TikTok appeared first on Search Engine Journal.

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Scoop.it!

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit.

Customer loyalty 72

Customer loyalty Gen Z Customer Key Performance Indicator 72

Search Engine Land

JULY 20, 2023

In a fast-paced industry like SEO , quick wins are a constant challenge. How can you efficiently enhance rankings and drive growth for your website or clients? This article covers seven actionable, quick SEO wins achieved by combining AI-powered tools (like ChatGPT and Google Bard) with Chrome extensions. 1. Optimize titles and descriptions for improved click-through rates Optimizing your title tags for target keywords is one of the quickest ways to improve your rankings in Google.

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SEO eCommerce Retail Product 75

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

CMO Network

JULY 20, 2023

July is Disability Pride Month, where brands have the opportunity to join in and honor the history, achievements, experiences, and struggles of people within the commu.

Branding 74

Branding CMO 74

Search Engine Land

JULY 20, 2023

With the rise of ChatGPT , automated SEO reporting and free courses and training, it’s never been easier to throw out a shingle and advertise as an “SEO consultant.” And why wouldn’t one want to do that? The average salary for an SEO specialist per Glassdoor.com is projected at just over $56,000 as of June 2023. And, with the overall SEO market valued at $77.6 billion by the end of 2023 , there seems to be plenty of money and opportunity to go around.

SEO 75

SEO Energy Analytics Education 75

Search Engine Journal

JULY 20, 2023

Curious about Threads as a digital marketer and eager to learn some SEO tips? Follow the growing SEO community on Threads with this list. The post 68 SEO Experts To Follow On Threads appeared first on Search Engine Journal.

SEO 72

SEO Digital Marketing Marketing Marketers 72

Search Engine Land

JULY 20, 2023

Content creation is going through a revolutionary transformation. Not long ago, it was a wholly human endeavor. Nowadays, AI-powered content creation is no longer a novelty. It is a necessary lifeline for businesses in the digital age. But merely setting your AI on autopilot won’t cut it. It can lead to content that feels impersonal, generic and lacking the emotional connection that successful storytelling requires.

Transform 74

Transform User-Generated SEO Customer loyalty 74

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Journal

JULY 20, 2023

Researchers discover that ChatGPT quality has become worse over the course of several months The post Researchers Find That OpenAI ChatGPT Quality Has Worsened appeared first on Search Engine Journal.

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Search Engine Land

JULY 20, 2023

Microsoft’s Logo Extension pilot is now in open beta globally, the company has confirmed. Advertisers eligible to participate can choose to associate at the account, campaign or ad group level – but only one logo set up is allowed per association. Logo extensions are being served on Bing across computer, tablet and mobile devices, and can appear alongside other extensions.

Advertising 72

Advertising Advertisers Search Marketers Branding 72

Content Marketing Institute

JULY 20, 2023

Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives.

Content Marketing 70

Content Marketing Email Marketing Marketing Marketers 70

Hubspot Marketing

JULY 20, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Shipping 68

Shipping Education Marketing Marketers 68

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Social Media Examiner

JULY 20, 2023

Want to publish more Instagram reels without recording every day? Looking for a workflow to create weeks’ worth of content at one time? In this article, you’ll discover how to batch your Instagram reels. Reels Are the Future of Instagram Instagram is the best social sales tool for eCommerce and small business owners. It offers […] The post How to Batch Instagram Reels Content Efficiently appeared first on Social Media Examiner.

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eCommerce Social Media Marketing Marketing Marketers 68

Marketing Insider Group

JULY 20, 2023

AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information.

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User-Generated Thought Leadership Law Entertainment 67

Kuno Creative

JULY 20, 2023

The inbound marketing methodology has never been at a standstill for long. Much like the flywheel that HubSpot uses to underpin it, momentum behind inbound marketing is constantly rotating as new priorities, strategies and tools come to the forefront.

Inbound Marketing 67

Inbound Marketing Marketing Marketers 67

Marketing Sherpa

JULY 20, 2023

Wednesdays at 2 pm EDT we hold an AI Guild briefing. Chat with MECLABS AI if you would like to register to attend. In the session, marketers and entrepreneurs can ask questions in the webinar chat.

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Marketing Marketers Whitepaper 66

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Journal

JULY 20, 2023

Set your migration up for success and a better user experience. From an initial drop in traffic to redirects, here's everything you need to know. The post Managing Successful SEO Migrations appeared first on Search Engine Journal.

Management 66

Management SEO 66

Duct Tape Marketing

JULY 20, 2023

Building An Event Strategy That Connects With Your Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Isaac Watson In this episode of the Duct Tape Marketing Podcast , I interview Isaac Watson. He is an event strategist and entrepreneur who founded Kickass Conferences in 2016. He has produced over 50 conferences and gatherings worldwide, specializing in event strategy and design for communities.

Food 62

Food Event Marketing Entertainment Marketing Mix 62

Search Engine Journal

JULY 20, 2023

Want to track your site's performance, analyze keywords, and ensure mobile-friendliness? Discover the best tools for performing a comprehensive SEO audit in this guide. The post The Ultimate Guide To SEO Audit Tools appeared first on Search Engine Journal.

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SEO 58

Martech

JULY 20, 2023

When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers and customers need to consider go beyond traditional ones. Here’s how collaborating with the right integration partners can benefit your organization — from increased sales figures to seamless integrations.

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User-Generated Management Customer Place 58

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding