Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years. As I said in my earlier post here on MarTech, I’m not a predictions guy.

Non-Profit 129

Non-Profit Marketing Marketers Finance 129

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. Need to focus your resources?

Entertainment 109

Entertainment Transform Social Media Marketing Health 109

Martech

JANUARY 24, 2025

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, it’s time to break free from these limitations and revolutionize how we understand customer sentiment uncovering the context, emotion and intent that drive opinions.

New Technology 121

New Technology Customer Market Research Product 121

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Big mistake. Instead, you should focus on conversion-centered design. Thats the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design.

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eCommerce Shoppers Transform User-Generated 92

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Martech

JANUARY 24, 2025

Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is paying $53.2 million for Act-On, with $20 million in cash and the remainder in stocks and warrants. Banzai became a special purpose acquisition company (SPAC) in December 2023 and offers a collection of marketing tools, including Curate, which uses AI to create newsletters, webinar platform Demio and Reach, which deploys multichannel outbound campaigns.

Price 121

Price Marketing Marketers Customer 121

Hubspot Marketing

JANUARY 24, 2025

Whos up for a treasure hunt? No, were not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot. Your sites content is the key to climbing SERPs and reaching your users where they are. An important element for effective content is assigning the right keywords.

SEO 86

SEO User-Generated Analytics Content Marketing 86

Sachs Marketing Group

JANUARY 24, 2025

Boost Your Practices Visibility with Local Search Engine Optimization (SEO) for Doctors In todays competitive healthcare market, standing out is critical. Local search engine optimization for doctors helps your practice rank higher in search results, making it easier for patients in your area to find and choose your services. At Sachs Marketing Group , we specialize in helping doctors grow their online visibility within their local communities.

SEO 52

SEO User-Generated Management Promotion 52

Welcome Software

JANUARY 24, 2025

We don't need to tell you that we're living in competitive times. You know it, we know it, your team knows it, your neighbor's cat knows it. Standing out from the crowd takes something more these days; a lil extra magic, extra oomph, extra spice. Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Sprout Social

JANUARY 24, 2025

Between emerging networks, algorithm changes, meme culture, dynamic trend cycles and high-volume inboxes flooded with everything from customer inquiries to brand praises, marketers are familiar with social media noiseand the challenges that come along with it. How and when should you respond to customers when your brand receives thousands of inbound messages a day?

Social Media Marketing 109

Social Media Marketing Food Management Branding 109