Martech

FEBRUARY 28, 2025

I didn’t make a year-end CDP prediction for 2025 last year, but if I had, consolidation among independent CDPs would have been my top call. With hindsight, I would have been right. This year marks a shift from slow growth to purposeful growth. We can better understand where the market’s headed by looking at how it has evolved. In just the first three weeks of 2025, three leading independent CDPs announced mergers or acquisitions: ActionIQ.

User-Generated 105

User-Generated Analytics Customer Management 105

Sales Force: CMO

FEBRUARY 28, 2025

Are you a marketer and feel like you have data figured out because you have a customer data platform (CDP) ? Sorry, but you have to start all over again. I say that half-jokingly, as the truth is marketing has entered a new era of agentic AI. CDPs helped us bring our data together to create a unified customer profile. Now agents can incorporate not only CDP data but also data not typically associated with a CDP and act on it.

CRM 88

CRM Customer Journey Marketing Marketers 88

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Its impact spans the entire business funnel, from customer engagement to strategic planning. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Martech

FEBRUARY 28, 2025

Most organizations use email marketing automation but does your campaign have the right triggers for your marketing funnel and customer journeys? Are there additional automations that could drive more leads, revenue or conversions for your business? Heres a blueprint to help you answer those questions whether you’re optimizing existing automated journeys or setting up your first triggered series.

Customer Journey 72

Customer Journey Customer Transform Price 72

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Buffer Marketing

FEBRUARY 28, 2025

At Buffer, we are always looking for ways to help our team work more effectively and creatively. Our latest investment in productivity is a company-wide AI Tools Stipend of $250 per teammate per year. This initiative reinforces our ongoing commitment to supporting innovation while giving our teammates the autonomy to choose tools that best fit their individual workflows.

Transform 64

Transform Product Customer Management 64

SocialPilot

FEBRUARY 28, 2025

If youre looking for a way to boost your online reputation, get more reviews, and manage customer interactions all in one place, Birdeye might already be on your radar. This AI-powered review management tool is rated highly on G2 and is a powerhouse platform to help businesses stay on top of their online presence. The platform works wonderfully well for local businesses, multi-location brands, and large enterprises looking to maintain a strong online presence.

Price 45

Price Non-Profit User-Generated Management 45

Martech

FEBRUARY 28, 2025

The media shake-up is happening now, and traditional outlets are struggling to survive. Legacy media is clinging to outdated business models like a boomer still trying to print out MapQuest directions. Meanwhile, digital-first creators are raking in views, influence and cash at a pace that makes traditional networks look like retirement homes for irrelevance.

Transform 80

Transform Promotion Branding Management 80

Hubspot Marketing

FEBRUARY 28, 2025

If youve seen the award-winning HBO show Succession, you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. Ive personally worked at companies that took succession planning seriously, and those that didnt, and the difference was stark. According to this 2023 report , three years is the critical tipping point when valuable leaders consider whether they should look for their next opportunity internally or externally.

Succession Planning 76

Succession Planning Management Communications Education 76

Kuno Creative

FEBRUARY 28, 2025

Being involved in the highly competitive medical device industry means you understand the need for a strong sales enablement strategy to draw in new leads and convert them into believing customers. Beyond that, you need a sales enablement strategy that upholds compliance in a highly regulated field. Having a robust sales enablement strategy can ensure you address compliance within your industry, as well as help target current customers with relevant buyer education to keep your brand top of mind

Education 64

Education Customer Branding Marketing 64

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Welcome Software

FEBRUARY 28, 2025

Creative feedback as a manager: called for, or actually just kinda constrictive? For a marketing manager, there's an inherent tension between creativity and direction when it comes to this kind of feedback. Sure, it can give your team the nudge they need when they're dealing with writers or creative burnout , but where is the line when creativity is so subjective?

Management 52

Management CMO Communications Content Marketing 52