Social Media Examiner

APRIL 27, 2023

Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? In this article, you’ll discover how neuroscience can help us become better marketers. Why Marketers Need Neuroscience Each of your followers, subscribers, and customers has a brilliant human brain. While each person has their own history, experience, circumstances, and personality, all of […] The post Neuroscience and Marketing: How to Hack the Buyer’s Brain appeared first on Social Media Exam

Marketing 99

Marketing Marketers Customer Social Media Marketing 99

Aspiration Marketing

APRIL 27, 2023

Have you ever sat through a webinar, counting the minutes until it's over? Unfortunately, it's more common than one might hope. To help you avoid the mistakes of others, we're going to share some thoughts on creating informative and engaging webinars. The key to a successful webinar isn't just about having great content but also about how you deliver that content.

Content Marketing 202

Content Marketing Marketing Marketers 202

Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails.

Digital Marketing 116

Digital Marketing New Technology Branding Customer 116

Search Engine Land

APRIL 27, 2023

Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024. Google Analytics has finally put a date on the loss of historical data: For free customers, you will stop collecting data in Universal Analytics as of July 1, 2023.

Analytics 113

Analytics Advertising Advertisers Customer 113

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

APRIL 27, 2023

Digital clutter can leave you feeling stressed, make your devices slow, and create roadblocks throughout your workday. That’s why it’s essential to maintain a clean desktop. If your digital space is organized, you can quickly accumulate important documents, projects, and pictures. This can be especially helpful if you use the same computer for both your professional and personal life.

Product 109

Product Management Customer Place 109

Content Marketing Institute

APRIL 27, 2023

Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, try this technique to better assess your next content marketing team member.

Content Marketing 108

Content Marketing Marketing Marketers 108

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.

Marketing Strategy 98

Marketing Strategy Event Marketing Education Marketing 98

Search Engine Land

APRIL 27, 2023

In July 2023, Google Ads will update its Dangerous products and services policy to encompass advertisements for items that pose an imminent, proven, and unresolved risk of death or severe bodily harm, particularly if they have been the subject of consumer advisories or product recalls. Enforcement of this policy update will commence on July 3. Violations.

Product 100

Product Advertising Advertisers Place 100

AWeber

APRIL 27, 2023

It’s hard to talk about modern marketing without mentioning artificial intelligence (AI). According to Influencer Marketing Hub, 61.4% of marketers have used AI in their marketing activities. Moving forward, companies that want to stay ahead of the competition must keep a pulse on the latest AI developments. One of the areas where we can witness various AI use cases is email marketing.

Email Marketing 93

Email Marketing Transform Marketing Marketers 93

Search Engine Land

APRIL 27, 2023

Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search. Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it? Generative AI brings a meaningful shift with vast possibilities for the future of search.

Transform 98

Transform User-Generated Digital Marketing Search Marketers 98

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

APRIL 27, 2023

Should you pick client-side rendering over server-side rendering? Find out which rendering method can help search engines crawl and index your website better. The post Client-Side Vs. Server-Side Rendering appeared first on Search Engine Journal.

SEO 92

SEO 92

Search Engine Land

APRIL 27, 2023

With the prevalence of social media and online review platforms, what people say about you online can make or break your personal brand or small business. This article covers best practices for managing your online reputation so you can set your brand up for success both online and in the real world. Why does my online reputation matter? Online reputation consists of the overall perception of a brand based on the information available to your audience.

Management 97

Management SEO Branding Place 97

Martech

APRIL 27, 2023

Did you know that two years ago, $19.2 billion was spent on third-party data? But with changes around data privacy, collecting third-party data is coming to an end. The elimination of third-party cookies presents challenges for creating hyper-targeted, measurable campaigns. But there’s a solution: first-party data. By collecting data directly from customers, you can provide authentic experiences that encourage deeper connections and loyalty to your brand.

Digital Marketing 90

Digital Marketing Customer Marketing Marketers 90

Search Engine Land

APRIL 27, 2023

The April 2022 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update , according to Semrush and Rank Ranger data. About the Google April 2023 reviews update. Google released the April 2023 reviews update started to roll out at about 12 p.m. ET on April 12.

Product 96

Product Manufacturing SEO 96

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

APRIL 27, 2023

Artificial intelligence is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

User-Generated 85

User-Generated Product Customer Marketing 85

Search Engine Land

APRIL 27, 2023

Google released the v13_1 of the Ads API. In order to use some of the v13_1 features, users will need to update their client libraries and client code. There are no breaking changes in this version. What’s new. The highlights of the release are as follows: Bid simulations can now be obtained at a campaign level for Performance Max via campaign_simulation.

Management 93

Management Customer 93

Rock Content

APRIL 27, 2023

In just a few short months, large-language AI models have gone from not even being on anyone’s radar to being one of the hottest topics of conversation out there. They’re also already changing how people conduct research, approach content creation, and more. ChatGPT is easily the option grabbing the most headlines right now, thanks to its incredible ability to carry out surprisingly human-like conversations about nearly any topic.

Digital Marketing 78

Digital Marketing User-Generated Health Marketing 78

Search Engine Land

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.

Marketing Strategy 88

Marketing Strategy Event Marketing Education Marketing 88

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Kuno Creative

APRIL 27, 2023

Website design trends continue to evolve, but the ultimate goal of creating the best possible experience for the user really hasn’t changed. We’ve just gotten better at reaching users where they are, addressing their needs and making websites more accessible for everyone. Here are the hottest website design trends in 2023 that we expect will stand the test of time.

Inbound Marketing 78

Inbound Marketing Branding Marketing Marketers 78

yorCMO

APRIL 27, 2023

Marketing has long relied on insights into target demographics for success. Lead generation is the process of identifying and cultivating those potential customers. But now it seems the days of cavalier (and sometimes unruly) data collection are drawing to a close – as more countries and states enact and improve data privacy laws. The post Privacy Regulations and Lead Generation: How a Fractional CMO Can Help You Comply appeared first on yorCMO.

CMO 76

CMO Law Customer Marketing 76

Search Engine Journal

APRIL 27, 2023

Want to be a social media manager? The best social media managers will have a combination of these 10 skills. The post How To Become A Social Media Manager appeared first on Search Engine Journal.

Management 75

Management 75

CMO Network

APRIL 27, 2023

The two concepts are often used interchangeably in marketing and communications circles. While they have overlapping features, there are important nuances that impact how they are managed, measured and ultimately improved.

Branding 67

Branding Communications Management CMO 67

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Duct Tape Marketing

APRIL 27, 2023

How Decisions Define Our Business Destiny written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Steve McKee In this episode of the Duct Tape Marketing Podcast , I interview Steve McKee. He is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm that made the Inc. 500 list of the fastest-growing private companies in America in its first year of eligibility and has twice won the prestigious Effie Award for marketing effectiveness from the Ame

CRM 66

CRM Price Education Place 66

Industrial Marketer

APRIL 27, 2023

In the past five to 10 years, artificial intelligence (AI) has moved from something primarily talked about on television and science-fiction novels to being a normal part of marketing technology and strategy conversations. However, whether called “machine learning,” “big data deep learning,” or some other terminology, the process of using computers to compute large amounts.

Manufacturing 52

Manufacturing Marketing Marketers Content Marketing 52

Set Up

APRIL 27, 2023

The featured partner today is Amanda Forgione , the CEO of Morrison. “ Do great work. Be good people. ” What gap in the market led to the creation of your agency? Bob Morrison founded this agency in 1986, not because of a gap in the market, but because he saw a real opportunity to add value to brands based on his experience. Advertising was very different in the 80s, and this agency has continued to evolve as trends and communication channels emerge so that we are still able to add val

Communications 52

Communications Advertising Advertisers Product 52

Industrial Marketer

APRIL 27, 2023

As industrial marketing professionals we are still learning about how to leverage big data for audience targeting, audience segmentation, and intent. Targeting is simple at its core — defining a specific customer prospect audience — but wicked hard in execution and practice. In the industrial B2B sectors, our universe of buyers is undoubtedly small, so having.

Manufacturing 52

Manufacturing Customer Marketing Marketers 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Quikly

APRIL 27, 2023

We all have those snacks that take us back to a specific time in our lives, whether it's a childhood memory or a moment from our teenage years. Snacking can be a source of comfort and nostalgia, allowing us to indulge in familiar flavors and textures that bring back fond memories.

Food 52

Food 52

Use Insider

APRIL 27, 2023

Insider’s Orkan Akcan shared insights on localizing innovation and driving sustainable growth The keynote address was delivered by Insider’s Orkan Akcan, Executive Vice President and Shareholder of International Growth. With a strong background in entrepreneurship and innovation, Akcan has been instrumental in driving Insider’s mission of understanding customer behavior and creating personalized experiences that drive sustainable growth.

New Technology 52

New Technology Management Promotion Customer 52

CMO Network

APRIL 27, 2023

Today’s knowledge-based society increasingly seeks experiences that combine fun with learning.

Education 63

Education CMO 63

Fractional CMO

APRIL 27, 2023

Are you tired of spending hours managing your marketing operations, only to end up with lackluster results?

Marketing 52

Marketing Marketers Management CMO 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding