Hubspot Marketing
MAY 13, 2022
Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But when you're growing a business, this ever-changing digital landscape can quickly become an overwhelming one.
Search Engine Journal
MAY 13, 2022
Is your brand overweight on Web 2.0? It's time to build and flex your Web 3.0 muscle! Let's get your social media presence in shape. The post Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit appeared first on Search Engine Journal.
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Search Engine Roundtable
MAY 13, 2022
Google has quietly added a new search appearance filter to the performance report in Google Search Console. The new search appearance filter is named "translated results" and it shows you how many searchers accessed your site's content when Google translates it in the search results.
Calvyn Lee Blog
MAY 13, 2022
I know you’re passionate about your field, so am I, and you want to share your knowledge with others like me. When you decide to start a WordPress website, you know that security is a big deal and indeed, is very hassle when your website get hacked, a lot of work especially recovery, and next question is do you have such expertise to maintain it?
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Martech
MAY 13, 2022
Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Mobile also offers the possibility of precision location marketing for even better personalization.
Content Marketing Institute
MAY 13, 2022
Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MAY 13, 2022
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and my route to this field began by working closely with web developers and designers as well as software programmers. Further, it obviously involves marketing acumen, which I’ve picked up on the job.
Search Engine Journal
MAY 13, 2022
SEO is ongoing and not a set-it-and-forget-it tactic. Here's what you need to focus on for SEO this 2022. The post What’s The Top SEO Focus For 2022? Ask An SEO appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 13, 2022
One of the few sessions at Google I/O on Google Search was presented by John Mueller, who you all know, and also Dikla Cohen, a Technical Solutions Consultant at Google. This covers some of the more basics around Google Search Console, some of the newer features released - all of which you should all know about if you read this site daily.
Search Engine Journal
MAY 13, 2022
Google published details of a breakthrough technology that significantly improves Google's newest cutting edge algorithms. The post Google’s Chain of Thought Prompting Can Boost Today’s Best Algorithms appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Litmus
MAY 13, 2022
Email templates are reusable HTML files intended to make your design and creation process smarter, instead of harder. Because the underlying template has already been coded to define the structure and style of the email, it’s reusable. Need to adjust copy, images, and links so messages are relevant to each campaign? An email template lets you do exactly that—without requiring that you build from scratch every time.
Many Chat
MAY 13, 2022
In April 2022, the University of Georgia’s student newspaper The Red & Black put a spotlight on a popular new social media platform that’s influencing the UGA campus, known as BeReal. Unlike traditional social media (such as Facebook and Instagram), BeReal has a unique twist on its posting and engagement techniques. Here’s how it works: You receive a notification from the app giving your explicit instructions on posting.
Hubspot Marketing
MAY 13, 2022
While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable. And because some social networks like Yelp and Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the internet makes some more comfortable with losing all sense of decency, respect, and good manners.
Many Chat
MAY 13, 2022
In late 2020, ManyChat announced it would be integrating with the WhatsApp platform, creating a new product known as WhatsApp Beta. The partnership aimed to help businesses cultivate meaningful relationships through chat marketing that were both personalized and comfortable. Today, that partnership is no longer reserved for beta groups to test but is now accessible to the general public.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
MAY 13, 2022
There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your desk rather than wasting time by setting it aside and getting back to it later. When designing workflows for myself and my team, I like to take this a step further and set up processes in such a way that people need only do a simple task a single time. . “Why would you do something more than once?
Many Chat
MAY 13, 2022
Direct messages are essential for marketing for both established businesses and emerging brands. They can create a loyal customer base, streamline customer service and generate leads that result in increased sales. It’ s even more effective to pair DM automation with Instagram’s most valuable new tools: Instagram Live. Live streaming on Instagram is one of the most effective ways to promote your product and brand.
Search Engine Roundtable
MAY 13, 2022
Here is a recap of what happened in the search forums today.
Search Engine Journal
MAY 13, 2022
Updates to LinkedIn include improvements to content discovery, captions for real-time events, and the ability to share reviews. The post LinkedIn Updates Include Improvements To Search Results appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Roundtable
MAY 13, 2022
Google had added a "popular destinations" search related carousel to the search results for some queries. Valentin Pletzer spotted this the other day and I can see it as well on both mobile and desktop search.
Search Engine Journal
MAY 13, 2022
Learn how brands can benefit and stay relatable to users through adapting to the current culture codes identified by Facebook parent company Meta. The post Meta Lists 6 Culture Codes For Advertisers appeared first on Search Engine Journal.
Econsultancy
MAY 13, 2022
After the past two decades of digital transformation, marketers can sometimes seem stuck in a loop – building and launching new digital products, or implementing new martech, before moving on to the next project. There’s a danger that customer insight and customer experience research are seen as respectively the first and last things to tick off on a waterfall project management plan, rather than an ongoing concern.
Search Engine Roundtable
MAY 13, 2022
Bing Search has a new carousel for "top rated tutors" for keyword searches such as [piano], [makeup], [guitar] and so on. This brings up a special search carousel that pulls data from TakeLessons, a Microsoft owned property.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
MAY 13, 2022
Empower your content team with real-time log file insights, and be amazed by their contribution to the site’s SEO performance! The post How To Empower Content Teams With Real-Time Log File Insights appeared first on Search Engine Journal.
Search Engine Journal
MAY 13, 2022
Deal to purchase Twitter paused as Tesla CEO Elon Musk seeks more details on estimate that just 5% of accounts are spam and fake users. The post Musk’s Twitter Deal “Temporarily on Hold” appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 13, 2022
Google had a big unconfirmed search ranking algorithm update around Mother's Day. Also, this week was Google I/O and Google had a ton of announcements specific to search.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
CMO Network
MAY 13, 2022
Executive education is a growing part of the content economy. Two major factors are driving the robust demand.
OnPassive Marketing
MAY 13, 2022
Tracking what people think about your product can be challenging, with a steady flow of information coming from social media. Luckily, there are a lot of tools out there that can help you do this. In this article, we’ll be going over some of the best methods for leveraging social media and sentiment analysis to get to know your customers better and make informed decisions on how to improve your product features.
Marketing Blogo
MAY 13, 2022
A successful ad campaign can only be achieved if you have a well-structured digital advertising plan. The secret is to create the whole thing in advance—all the copy, creative, and targeting—before attempting to set up your campaigns. In this guide, I’ll be walking you through ways you can plan, implement and you campaign, how to.
Welcome Software
MAY 13, 2022
Is your organization dependent on an older CMS? Legacy CMSs are increasingly limited, especially for omnichannel content distribution, and increasingly costly to support. Depending on your needs, now may be the time to optimize your content management tech stack to a newer, headless CMS that can feed your content to multiple channels with a lower support cost.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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