Zumvu
APRIL 13, 2023
As we enter the year 2023, the landscape of marketing is constantly evolving. With the rise of social media, it has become increasingly important for businesses to have a strong online presence.
Aspiration Marketing
APRIL 13, 2023
Webinars have quickly become vital for businesses and organizations that want to connect with their audiences. They offer a convenient and cost-effective way to reach people worldwide, and they are used to generate leads, establish authority, and increase brand awareness. However, not all webinar platforms are created equal. Some offer more features, customization options, and reliable support than others.
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CopyBlogger
APRIL 13, 2023
Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems. Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.
Hubspot Marketing
APRIL 13, 2023
Your company's value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that's strong enough to lift conversion rates and sales? In this article, you'll learn the definition of a value proposition, what a value prop isn't, examples of some of the best value props we've seen, and tactics to create amazing value props.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
APRIL 13, 2023
Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences.
Scoop.it!
APRIL 13, 2023
The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 2023 is here, and what do we have ? 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 billion active users, and 68% watch a video to help them make a purchase decision.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
APRIL 13, 2023
Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Is it as fun as that one girl on The Bold Type makes it look?
Social Media Examiner
APRIL 13, 2023
Want to include creator-led content in your marketing? Wondering how to research and script Facebook ads that feature creators? In this article, you’ll discover how to create Facebook ads that convert with user-generated content. The Power of User-Generated Content User-generated content (UGC) gets more conversions than other types of ads because it doesn’t look like […] The post Creator Content That Converts With Facebook Ads appeared first on Social Media Examiner.
Martech
APRIL 13, 2023
There they stare, heads bowed, but not in prayer. This is the profile of your typical smart phone user, surfing the net, looking for the next thing. As they flip from page to page and scroll up and down, they may experience one of six basic emotions: fear, anger, joy, sadness, disgust and surprise. If the page view sparks the right emotion, then that viewer could be turned into a lead.
AWeber
APRIL 13, 2023
A thousand subscribers. It’s a heck of a goal. We’ve even outlined a plan to get to a thousand subscribers before. But a round number like a thousand can also be overwhelming. What if you only have 50 combined followers on Twitter and LinkedIn? What if you’re having enough trouble just getting started with this whole newsletter thing? Then it will help if we can break it down even more.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
APRIL 13, 2023
On Wednesday, Italy’s data protection agency laid out what OpenAI must do before ChatGPT can operate again in the nation. The company took the AI chat app offline in Italy last month after the government restricted its data processing and launched an investigation into privacy breaches. OpenAI has until April 30 to inform Italian users of “the methods and logic” behind the processing of data and provide a way for them to exercise their existing personal data rights.
Search Engine Journal
APRIL 13, 2023
Google's updated guidance announces they changed what will trigger video thumbnails to appear in the SERPs The post Google Reduces What Triggers Video Thumbnails In The SERPs appeared first on Search Engine Journal.
Martech
APRIL 13, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Search Engine Land
APRIL 13, 2023
Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are included for free with any Google Ads account. But there’s a new kid on the block – GPT. Could we combine generative AI with Google Ads scripts?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
APRIL 13, 2023
Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining and creating loyal customers for life. Yet leading companies across the globe seem to be accomplishing all of that and then some.
Search Engine Journal
APRIL 13, 2023
Utilize machine learning and harness it to its fullest potential when you understand what it is and how it works. Here's where you can start. The post Machine Learning Examples In The Real World (And For SEO) appeared first on Search Engine Journal.
CMO Network
APRIL 13, 2023
Futurists are valuable not only for their predictions, but for their analysis of current trends and their methods for deriving concrete implications from inherently uncertain environments.
Kuno Creative
APRIL 13, 2023
Events, both in-person and virtual, have changed considerably in recent years. Virtual events in particular have come a long way from the flat, lackluster experiences we grew accustomed to before the pandemic. Today, you can find engaging and immersive panels, expos, webinars, courses and workshops that offer just as much educational value as in-person events — without the exorbitant travel costs.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
APRIL 13, 2023
TikTok is not the only technology potentially affected by the RESTRICT Act. Find out what other software and tech products have ties to foreign adversaries. The post 11 Popular Apps, Products, And Services Potentially Affected By The RESTRICT Act appeared first on Search Engine Journal.
Search Engine Land
APRIL 13, 2023
SEO is the most undervalued marketing channel. It gets a shoestring budget compared to PPC or TV ads. And then it has to fight to justify its existence. Not anymore. In this article, you’ll learn seven proven ways to explain the value of SEO. Why most SEO reporting needs ripping up Resource-strapped search marketers rarely do themselves any favors.
SMA Marketing
APRIL 13, 2023
Internet marketing is a powerful tool for businesses looking to reach new customers and increase revenue. By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads. Through effective website design and content creation, businesses can improve user engagement levels and create meaningful relationships with their target audience.
Search Engine Land
APRIL 13, 2023
Video thumbnails will only be shown in Google’s search results when a video is the main content of a page, Google announced today. The announcement. “Today, we’re making a change so that video thumbnails only appear next to Google search results when the video is the main content of a page. This will make it easier for users to understand what to expect when they visit a page.” What’s changing.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
APRIL 13, 2023
The Fastest And Least Expensive Way To Double Your Sales written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Amanda Holmes In this episode of the Duct Tape Marketing Podcast , I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales.
Search Engine Land
APRIL 13, 2023
Google has opened registration for Google Marketing Live – the company’s annual event for showing off its newest ad formats, products and updates. When is Google Marketing Live. Tuesday, May 23, starting at 9 a.m. PT. The agenda so far. The event will explore how Google’s AI-driven ads solutions can amplify your marketing skills and generate impressive business outcomes in the evolving economic landscape.
Rock Content
APRIL 13, 2023
The first portion of anyone’s career path involves figuring out what they want to do with their lives and what field they wish to enter. Once they’ve chosen a field, it’s time to plan their future career path. If you’re someone with a knack for dreaming up great marketing concepts and a desire to stick with marketing, then you may decide to seek a head of marketing position at some point.
Search Engine Land
APRIL 13, 2023
Merging Microsoft and Roku campaigns proves to be more effective in encouraging lower-funnel search activities when executed concurrently. According to a new report from Microsoft: Television streaming triggers a surge in search behavior, with Roku TV streaming advertisements resulting in a 9% growth in brand searches per user and an 11% uptick in clicks per user.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
APRIL 13, 2023
Dolly 2.0: World's first open source instruction-tuned language model trained using method similar InstructGPT, which underlies ChatGPT The post Open Source Language Model Named Dolly 2.0 Trained Similarly To ChatGPT appeared first on Search Engine Journal.
Search Engine Land
APRIL 13, 2023
Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining and creating loyal customers for life. Yet leading companies across the globe seem to be accomplishing all of that and then some.
Search Engine Journal
APRIL 13, 2023
Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights. The post Microsoft & Roku Unite To Enhance The Ad-Buying Experience appeared first on Search Engine Journal.
Whos Mailing What
APRIL 13, 2023
In this episode, we talked with the U.S. Postal Service about their incentives program for using direct mail as well as other issues.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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