Aspiration Marketing

JANUARY 28, 2025

Tired of casting a wide net and hoping for the best? Account-based marketing (ABM) offers a refreshing alternative, allowing you to focus your efforts on high-value accounts with laser precision. It's a proven strategy, with 87% of marketers who measure ROI reporting that ABM outperforms all other marketing investments. And with HubSpot, implementing a winning ABM strategy is easier than ever.

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Customer Marketing Marketers 239

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle.

Branding 113

Branding B2C Advertising Advertisers 113

Marketing Insider Group

JANUARY 28, 2025

Visuals are an incredibly valuable tool as you attempt to get attention on social media. A well-designed image or graphic can stop readers from scrolling and spark curiosity. But there’s a ton of competition, so not just any graphic that will do the trick. You have to figure out how to stand out. Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience.

Branding 92

Branding Transform Analytics Communications 92

Martech

JANUARY 28, 2025

We’re a month-plus into iOS 18.2, released on Dec. 11, 2024, and we know a few things about the impact on email marketing. Although the picture is complicated a bit by a slow rollout and measurement made cloudy by past iOS releases. And now, with iOS 18.3 officially released, it’s clear that Apple is building on the email changes introduced in 18.2.

Email Marketing 101

Email Marketing Promotion Marketing Strategy Branding 101

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Businesses Grow

JANUARY 28, 2025

My RISE marketing community is always a few steps ahead of the curve. A month ago, I posted a comment questioning why nobody was paying attention to the startup DeepSeek platform coming out of China. Well, the world finally caught up, and we woke up Monday morning to a whole new AI world. Some pundits claimed the AI world was upended overnight. One week ago, I read a Goldman Sachs analysis of five possible threats to Nvidia — a Chinese upstart was not one of them!

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Energy Price Education Place 105

Sprout Social

JANUARY 28, 2025

Growing with Instagram Reels takes more than trend-hopping and editing chops. What differentiates successful creators from others is how they use their analytics. These numbers show you exactly what works with your audience and what doesnt so you can consistently post high-quality videos that truly resonate with them. In this post, well show you how to track your Instagram Reels analytics.

Analytics 96

Analytics Transform Education Branding 96

The LeadG2 Blog

JANUARY 28, 2025

The waste management industry is facing significant change. With heightened competition, increasing environmental awareness, and the demand for innovative solutions, companies in this space are under more pressure than ever to grow. Yet many are held back by internal challenges that disrupt their ability to scale effectively. Common pain points include fragmented sales and marketing processes, inconsistent branding across locations, and a limited digital presence that fails to attract and conver

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Management Branding Customer Marketing 84

Social Media Examiner

JANUARY 28, 2025

Is your business invisible to potential customers because you arent using video? Do you know you need to do a video, but you're worried about how you look on camera? In this article, discover how AI video avatars can overcome your challenges and boost your exposure. How Creating AI Video Avatars Can Help Your Marketing […] The post Creating AI Avatars: How to Create Video Clones for Business appeared first on Social Media Examiner.

Customer 85

Customer Marketing Marketers 85

Hubspot Marketing

JANUARY 28, 2025

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, thats when smart marketing spend becomes more critical than ever. Without it, companies risk spiraling deeper into inefficiency and lost opportunities. Is your audience on LinkedIn?

Non-Profit 62

Non-Profit Transform Marketing Marketers 62

verse.ai

JANUARY 28, 2025

Your Guide for TCPA Compliance for Internet Leads If you are involved in lead generation, you have probably heard about the Federal Communications Commission (FCC)s 2023 “one-to-one consent” ruling under the Telephone Consumer Protection Act (TCPA). The FCCs amendments to the TCPA were set to change the landscape of lead generation drastically by outlining new requirements for one-to-one consent and logical and topical restrictions for telemarketing and advertising calls.

Telemarketing 59

Telemarketing Law Communications Education 59

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Lynton Web

JANUARY 28, 2025

Managing multiple franchise locations demands precise coordination of brand messaging, lead distribution, and operational processes. With over 750,000 franchises in the U.S. generating $670 billion in economic output , the right management tools make the difference between growth and stagnation. Many franchises struggle with disconnected systems, incomplete data, and inconsistent processes across locations.

Transform 52

Transform Real Estate Key Performance Indicator Communications 52

Spiralytics

JANUARY 28, 2025

The digital landscape in the Philippines has seen massive growth over the years, fueled by affordable mobile data plans and increasing internet penetration. As of early 2024, there are 86.98 million active Filipino internet users, accounting for 73.6% of the population. From social media to streaming websites, digital platforms have become integral to both personal and professional lives.

Entertainment 52

Entertainment User-Generated Education Transform 52

Content Marketing Institute

JANUARY 28, 2025

Benchmark publishing frequency charts are nice, but they shouldnt be your only research. After all, audiences arent homogenous. To help decide how often to publish on multiple channels, develop a strategy with this expert advice.

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Martech

JANUARY 28, 2025

I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of big tech in general and marketing in particular. Email: Business email address Sign me up! Processing. See terms. The post Chris Penn talks DeepSeek and its big impact on marketers appeared first on MarTech.

Marketing 103

Marketing Marketers 103

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

SMA Marketing

JANUARY 28, 2025

If you want your website visitors to take a specific action, you need to direct them. By creating both direct and transitional CTAs you help your visitors find the content they need. If you want your website to convert visitors into leads, start with creating compelling CTAs.

Real Estate 97

Real Estate Manufacturing Education SEO 97

Six & Flow

JANUARY 28, 2025

Admit it or not, email automation is one of the most valuable tools in your marketing and sales arsenal. Whether you're nurturing leads, following up with prospects, or ensuring smooth communication with customers, automating your email workflows saves time, improves consistency, and boosts engagement.

Communications 59

Communications Customer Inbound Marketing Marketing 59

yorCMO

JANUARY 28, 2025

Discover how to position yourself for success and learn how leadership, strategy, and measurable outcomes outweigh industry expertise.

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Zumvu

JANUARY 28, 2025

In this ever-evolving and speedy world of event organizing, organizers are faced with increasing demands: from maintaining the lists of guests right to coordinating with vendors for proper execution.

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Management 52

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing