Hubspot Marketing
MAY 30, 2025
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers decision-making process.
Martech
MAY 30, 2025
B2B buyers aren’t searching the old way anymore. Google’s AI Overviews , OpenAI’s ChatGPT ,Perplexity and Copilot Search in Bing have changed how we find content. Goodbye, traditional ranked blue links. Hello, generating direct, synthesized answers. That has toppled long-held assumptions in B2BSEOand content strategy.In the next-gen search era, where users rely on summarized results, B2B marketers must adapt how they: Build visibility.
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Neil Patel
MAY 30, 2025
Wonder why manufacturers with inferior products and processes regularly outsell your company? I’ll let you in on a secret. It probably doesn’t have anything to do with your technology, your quality, or even your sales team. Instead, it’s a marketing issue. Potential buyers now research solutions independently long before they get on the phone with a sales representative.
Marketing Insider Group
MAY 30, 2025
Great content does not shout. It does not rely on tricks, hacks, or gimmicks. It simply works. Whether you are writing a landing page, an email, or a blog post, there are patterns behind the pieces that convert consistently. These patterns are not secrets. They are principlessimple, actionable techniques that anyone can learn and apply. This article breaks down those principles into a clear, repeatable framework.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Martech
MAY 30, 2025
Businesses spend an average of26.6% of their marketing budget on email, but many arent optimizing for inbox placement, according to a report from Kickbox. Nearly two-thirds of businesses (64.6%) say inboxing issues have directly impacted revenueor customer retention, the report found. Kickbox found spam filtering is the top inbox barrier for 60.3%of businesses, making it the most urgent challenge for marketers to tackle.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MAY 30, 2025
Side giggers are getting more attention and are growing in number. Platforms like Fiverr, Upwork and others let them easily find side projects, earn a little extra income, practice their craft and/or feed their passions. Over the last seven years, I’ve spoken with (and hired) many side giggers, freelancers and independent contractors.Here’s what I’ve learned about fully employed people looking for a side gig, why they aren’t satisfied with their day jobs and how you, as a
Whos Mailing What
MAY 30, 2025
In this episode, we talked with FSEA about the organizations work to help member companies use embellishments and finishing in print, including direct mail.
Martech
MAY 30, 2025
Managing a customers experience throughout their complex journey is challenging. Interests and behaviors do not work in straight lines, and too often, the insights we capture are out of date before we share them. With customers demanding ever-more relevant and timely interventions, marketing teams are simply losing the connection. The problem: When traditional approaches fall short Traditional campaign influence makes it difficult to explain the nuances of how marketing impacts contacts and lead
Sachs Marketing Group
MAY 30, 2025
The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. To stay ahead, businesses must adapt to these changes, embracing innovative strategies while reevaluating traditional approaches. From advertising tools powered by artificial intelligence (AI) to the shift away from traditional SEO strategies, the marketing playbook has undergone numerous revisions, and it’s far from comp
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
AWeber
MAY 30, 2025
Picture this: Youve got dozensor even thousandsof leads on your email list, yet only a small percentage are turning into customers. Sound familiar? Youre putting in the hard work to grow your list, but turning new subscribers into loyal customers isnt happening as quickly as youd wish. Heres the secret: what you say, when you say it, and how you guide your audience matters most.
David Meerman Scott
MAY 30, 2025
The New York Times Company and Amazon announced yesterday that Amazon is licensing editorial content from The New York Times, NYT Cooking , and The Athletic for AI-related uses. This is an exciting development in the world of AI where many sources of paid content have been stolen to train AI.
Traackr
MAY 30, 2025
See how Rhode scaled beyond celebrity with a loyal, high-performing creator community and what it means for the future of beauty brand growth.
Welcome Software
MAY 30, 2025
Why software teams struggle with GTM coordination In many software companies, Product, Marketing, and Web teams are all sprinting. Just not always in the same direction. What should be a streamlined launch often devolves into a whirlwind of Slack threads, sprawling spreadsheets, and frantic "Who owns this?" messages. There’s speed and collaboration, but no rhythm or coordination.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Zumvu
MAY 30, 2025
When it comes to picking a remote desktop platform for your company, AnyDesk can be the great solution. However, due to the relatively high license charges and severely limited features in the free version, it has some restrictions.
Jeff Bullas
MAY 30, 2025
I still remember the first time I bravely stepped in front of a digital video camera to film the real me for an online course. First came the epic quest for “the right equipment” — which basically meant I spent six hours Googling like I was building a NASA rover instead of a humble home studio. Then came the lighting setup. My only goal was to not look like a washed-out ghost filmed by a 10-year-old during a lunch break on a shaky Nokia.
Zumvu
MAY 30, 2025
All things considered, Shopify is the greatest option for an e-commerce platform. However, there are certain drawbacks, such as extremely monthly costs and limited number of customization options.
Welcome Software
MAY 30, 2025
What is AI SEO, really? Andrew Yan, Co-founder and CEO AthenaHQ, captured this perfectly in a recent post : no one quite agrees on what to call it. Andrew breaks down some of the most common terms currently floating around: GEO (Generative Engine Optimization) AEO (Answer Engine Optimization) LLM SEO (Large Language Model SEO) GenAI Search Optimization AI Search Optimization And let's be honest, - it's likely that by the time this post is published there will be several others to add to the list
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
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