Search Engine Land

JUNE 12, 2023

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account. Why we care: The Script Generator will make life easier for advertisers by generating scripts for them. And the best part is, if digital marketers happen to hate the scripts generated, they have the option to run their enquiry again, as many times as they like, for no cost at all as t

Law 121

Law User-Generated Advertising Advertisers 121

Hubspot Marketing

JUNE 12, 2023

Right now, AI does what we want. But what if it gets to the point where it only does what it wants? The current AI gold rush might leave many thinking about what AI might look like as it develops. In this post, we’ll discuss sentient AI, what it could look like, and if we should be worried about a world where robots are conscious (with scientific insight, too).

Communications 111

Communications 111

Ariyh

JUNE 12, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 19,403 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… The Juice Make your professional growth less overwhelming. What reports are other marketing directors reading? What‘s a must-listen-to podcast when you’re learning the ropes of paid media?

B2C 107

B2C Price Promotion User-Generated 107

Buffer Marketing

JUNE 12, 2023

We couldn’t be more excited for this one. You can now enjoy all of the benefits of Buffer with an Instagram Creator account. For years, we’ve heard from folks that they want to connect a variety of Instagram accounts to Buffer. We have over 1 Million people who have connected an Instagram channel to Buffer, so we get this request a lot.

Management 102

Management Place Branding 102

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

JUNE 12, 2023

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer. Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers.

Advertising 99

Advertising Advertisers Customer Branding 99

Many Chat

JUNE 12, 2023

Is your Instagram inbox exploding with 1,000 messages asking the exact same question every day? Are you struggling to reply to every comment, story mention and reaction, so your engagement rate is sinking each time you post? Are you thinking of hiring a personal assistant to answer your messages, but you’re afraid they just won’t sound like you , and then you factor in their hourly rate…?

Transform 98

Transform Communications Promotion Customer 98

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Over a third of that audience still felt the impact a week later. How can you make the kind of content that sticks with your target audience?

Education 93

Education Communications SEO Product 93

Social Media Examiner

JUNE 12, 2023

Looking for a faster and easier way to create Instagram reels? Wondering when to use native tools and when to use a third-party app? In this article, you'll learn how to make the most of Instagram’s reels editor and learn when third-party apps are worth the extra steps. Why Marketers Should Know About the New […] The post How to Create Quality Instagram Reels in Less Time appeared first on Social Media Examiner.

Marketing 92

Marketing Marketers 92

Search Engine Land

JUNE 12, 2023

The product feed is the single most essential element when it comes to listing shopping inventory on Google. However, feeds can be notoriously low-quality and heavily neglected. Shopping feeds work on multiple levels to help promote retail businesses, with paid and free listings. This, coupled with the emergence of more AI within Google Ads, propels the importance of the feeds to even higher levels.

Product 92

Product Promotion Price Retail 92

Influence & Co

JUNE 12, 2023

Influence & Co. is officially Intero Digital Content & PR Division! We're excited to now offer clients a full suite of digital marketing services.

PR 98

PR Digital Marketing Marketing Marketers 98

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

JUNE 12, 2023

A lot of what impacts SEO success is ultimately out of the hands of search professionals. We can have elaborate and robust SEO strategies in place. We can demonstrate substantial traffic growth. Our organic conversions can be higher than ever. All it takes is an errant noindex tag to decimate our success overnight. There are a few ways to protect against this happening – including building processes, checks and balances and QA systems.

Education 87

Education Management SEO Copywriting 87

Businesses Grow

JUNE 12, 2023

My friend Tim Peter posed an interesting and timely question on his Think Out Loud podcast — Should a student still pursue a career in marketing? Should anyone? It got me thinking. The answer to this question is certainly not as reliable or intuitive as it was a few years ago. Specifically, it has been projected that AI will nip at the heels of many white-collar skillsets and even eliminate the jobs of some entry-level and mid-career marketing professionals.

Marketing 83

Marketing Marketers Social Media Marketing Education 83

Digital Marketer

JUNE 12, 2023

It takes only 0.146 seconds to love your brand, or at least it should. That’s how long it takes for someone to form a first impression of your brand. And if you’re not making an emotional connection with your audience in that fraction of a second, you’re missing out on a huge opportunity to win their hearts and minds. But here’s the thing: visuals aren’t always the best way to make that emotional connection.

Branding 76

Branding Energy Promotion Communications 76

Buffer Marketing

JUNE 12, 2023

Navigating the crowded space of social media management tools can be quite a challenge. There are heaps of tools and dozens of features to rank and compare. So, to help you out, we’ve done the hard work for you. We have pitted Buffer and Agorapulse against each other to help you make a well-informed decision based on key features. Without further ado, let's dive into eleven key differences between these two platforms that all potential users should consider.

Management 72

Management Analytics Customer Social Media Marketing 72

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

JUNE 12, 2023

Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. This constantly changing ecosystem presents opportunities and challenges to our teams and organizations. Amid the potential chaos and complexity, agile marketing teams can find unique advantages. The martech landscape continually unveils solutions that enhance customer engagement, personalize experiences and analyze behaviors.

Transform 71

Transform New Technology Health Management 71

CMO Network

JUNE 12, 2023

Many business leaders today are excited by the idea of implementing AI solutions that will replace humans in customer-facing roles. But, there are roadblocks.

Customer 68

Customer CMO 68

Duct Tape Marketing

JUNE 12, 2023

The Top 5 Actions to Successfully Scale Your Small Business written by John Jantsch read more at Duct Tape Marketing The journey of growing your small business can be an exciting one, but also full of challenges. To make the process smoother, here are my top 5 critical actions I believe every small business needs to take to grow strategically. These simple but effective steps can help you create a solid growth strategy, keep your customers satisfied, and ensure your business keeps thriving.

Transform 70

Transform Customer Journey Price Analytics 70

CMO Network

JUNE 12, 2023

Creating a memorable, authentic customer experience (CX) is about much more than being friendly (though that certainly counts).

Gen Z 71

Gen Z Customer CMO 71

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Vertical Response

JUNE 12, 2023

Email marketing is a powerful tool for businesses looking to connect with their audience and drive sales. However, creating a successful email campaign requires the right tools to help you reach your goals. In this article, we’ll explore the best email campaign tools on the market and how they can help you achieve your objectives. Understanding Your Email Campaign Goals Before selecting an email campaign tool, it’s important to define your goals.

Shipping 57

Shipping Analytics User-Generated Email Marketing 57

Rock Content

JUNE 12, 2023

Today’s consumers turn to the internet for reasons that go way beyond simple entertainment or the occasional social media chat with a friend. They’re looking for real answers and solutions to their problems, including valuable information that could help them make smarter purchasing decisions. The term inbound marketing refers to any method that a marketer might use to attract new leads, reinforce relationships with existing customers, or better meet the needs of their desired audience.

Inbound Marketing 56

Inbound Marketing Outbound Marketing Marketing Marketers 56

SmartBrief - Marketing

JUNE 12, 2023

Writing guest pieces offers entrepreneurs and other business leaders several advantages. While these articles tend to be non-promotional in character, they enable authors to display their expertise, thereby building their credibility and authority. By contributing guest articles, you demonstrate that you are on the cutting edge of your industry and cultivate trust with customers.

PR 52

PR Fashion Communications Education 52

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. Now, enter social media — your secret weapon. It’s more than just likes and shares. With billions of users worldwide, it’s an invaluable channel for real-time interaction, customer care , feedback and engagement.

Customer 133

Customer Customer loyalty Customer Journey Transform 133

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Hootsuite

JUNE 12, 2023

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy? Then becoming a social media consultant might be the perfect avenue for you.

Social Media Marketing 105

Social Media Marketing Price Management Analytics 105

Martech

JUNE 12, 2023

I recently taught some martech workshops (in person!) and received numerous fascinating questions from stack leaders. Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning. Here’s my take on three clusters of questions and topics that arose: CDP programs as stalking horses for customer data modernization.

Transform 108

Transform eCommerce Energy CRM 108

Litmus

JUNE 12, 2023

Planning, creating, and testing an email is a huge undertaking, and getting it to your subscribers’ inboxes is the final push until it’s out of your hands. Getting your message to your audience isn’t as simple as hitting ‘send,’ however. Every email is an opportunity to connect with your audience and positively impact your company—but only if it makes it to their inbox.

Health 68

Health Email Marketing Promotion Branding 68

Martech

JUNE 12, 2023

Global digital ad spending will “only” increase at 8.4% in 2023, according to a GroupM report out today. This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems. “Digital pureplay ad revenue will account for 68.8% of the total [ad revenue growth] in 2023 and will reach 74.4% of total ad revenue by 2028,” the report says.

Retail 107

Retail Entertainment Advertising Advertisers 107

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Buffer Marketing

JUNE 12, 2023

Most people’s understanding of algorithms is hand-wavy at best. Different experts will give you different answers, but the truth is only the people who build the algorithms truly understand them. That’s why this update from Instagram’s CEO, Adam Mosseri, about how ranking (a.k.a. The Algorithm™) works on the platform is such a big deal.

Entertainment 92

Entertainment Education Analytics Social Media Marketing 92