Aspiration Marketing
APRIL 12, 2022
Branded keywords are a huge part of SEO. If you haven’t included them in your SEO strategy already, then you’re making a big mistake. According to Forbes, branded keywords are only 10% of users’ search queries, but their conversion rate is 100% higher than non-branded keywords.
Sprout Social
APRIL 12, 2022
When was the last time you looked at your Facebook Page’s settings? A month? A year? Whenever you first set up your Page? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strateg
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Content Marketing Institute
APRIL 12, 2022
Don’t play the SEO game for popular keywords when your site is a little-known player. Instead, use these five tips to play a winning SERP game.
Sprout Social
APRIL 12, 2022
Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Hubspot Marketing
APRIL 12, 2022
Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media strategy, truer words have never been spoken. Until 2020, that is. But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Practical eCommerce - Marketing
APRIL 12, 2022
For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain. The post How Conversion Data Improves Google Ads Automation appeared first on Practical Ecommerce.
Chief Martec
APRIL 12, 2022
This is the 8th year we’re running The Stackies. It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. I’d encourage you to participate (deadline for entries April 29). It’s a fantastic way to contribute to our community’s understanding of how martech fits into the function and flow of modern marketing.
Search Engine Journal
APRIL 12, 2022
Customers are searching for your business right now. Wish you knew precisely what ranking factors help your local business rank higher? Find out. The post Google Algorithm Updates & Local SEO: 6 Top Tips From Experts appeared first on Search Engine Journal.
Hubspot Marketing
APRIL 12, 2022
If you're on Spotify, chances are you've curated a playlist with all your favorite songs — and rearranged them in a specific order. But did you know you can do something similar on Instagram? Enter the Instagram Guide — a tool that allows you to curate your favorite Instagram posts, Reels , or Lives in one location, which you can share with your community.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Scoop.it!
APRIL 12, 2022
Fenty Beauty and Kylie Cosmetics are currently ruling the beauty space not just because they make great products but because their founders, Rihanna and Kylie Jenner, have built strong personal brands that anchor their businesses. Elon Musk sends out a suggestive tweet about a cryptocurrency coin, and the price of that coin changes because he has branded himself as a technology expert.
Search Engine Journal
APRIL 12, 2022
WordPress announced a decision to formally reassess the highly controversial WebP by Default feature. The post WordPress Reconsiders WebP By Default Proposal appeared first on Search Engine Journal.
Hootsuite
APRIL 12, 2022
With more than one billion users , TikTok is an amazing platform for connecting with audiences. But why stop there? If your videos are winning fans on TikTok, you may want to share them as Instagram Reels or crosspost them as part of your social media marketing strategy too. When you download a video from TikTok, you’ll notice that it includes a watermark.
Martech
APRIL 12, 2022
Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible. In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., Canada, India, and the UK.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Journal
APRIL 12, 2022
Using AI and imagery, Google can now automatically update important information about businesses using information from Google Maps. The post Google Using AI To Automatically Update Some Business Information appeared first on Search Engine Journal.
Hubspot Marketing
APRIL 12, 2022
HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too. Our commitment to DEI helped us foster a culture that prizes a range of ideas from people with an array of experiences and backgrounds.
Search Engine Journal
APRIL 12, 2022
Tesla CEO decides not to join Twitter’s board of directors less than a week after becoming the social media company’s largest shareholder. The post Elon Musk Not Joining Twitter Board appeared first on Search Engine Journal.
Martech
APRIL 12, 2022
The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. The rules would apply to providers of almost any kind of digital services, but a quantitative test means it applies in practice to to companies with market capitalization of €75 billion or turnover in the European Economic Area equal to or
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Journal
APRIL 12, 2022
How can you make sure Google understands the difference between the city name and last name when they're the same? We Ask An SEO. The post Last Name & City Name The Same: How To Show Google The Difference appeared first on Search Engine Journal.
Industrial Marketer
APRIL 12, 2022
Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. Marketing is critical to success, but only when coordinated with other elements of business management to produce ideal results. The role of industrial marketing is vital when it comes to producing stronger market value and business alignment.
Exposure Ninja
APRIL 12, 2022
TikTok is one of the fastest-growing social networks of all time, and with 1 billion active monthly users , it’s no wonder that many businesses are jumping on the short video trend. TikTok has been so popular that Instagram and YouTube have even created their own answers to the short video obsession , Instagram Reels and YouTube Shorts. So how can you and your business capitalise on this TikTok trend?
Search Engine Journal
APRIL 12, 2022
Which digital marketing metrics form your best representation of ROI? Here are 15 you should track and understand. The post 15 Digital Marketing ROI Metrics You Need To Know appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
APRIL 12, 2022
Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the IAB and PwC. Marketers are all-in with digital video channels like CTV, as well as emerging platforms like TikTok. The numbers from “IAB Internet Advertising Revenue Report: Full Year 2021” show promising revenues in these spaces, even though measure and identity resolution
Search Engine Journal
APRIL 12, 2022
Block plagiarizing scrapers and hackers with these tips for unlocking powerful capabilities within the Wordfence WordPress security plugin. The post 2 Ways To Crush Scrapers & Hackers With Wordfence appeared first on Search Engine Journal.
Martech
APRIL 12, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may the wind blow your troubles away. When Jim Stengel was CMO of Procter & Gamble he would visit all the marketing departments once a year (there were and are a lot of them).
Search Engine Journal
APRIL 12, 2022
A new report from LinkedIn reveals the most in-demand marketing skills and sought-after professional positions. The post LinkedIn Report: The Most In-Demand Marketing Jobs In 2022 appeared first on Search Engine Journal.
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Zumvu
APRIL 12, 2022
Online assessment software tools give a seamless way to streamline and enhance hiring and training processes. Find out the best online assessment tools in 2022.
Search Engine Journal
APRIL 12, 2022
What could TikTok do for your online visibility and sales? Check out these TikTok statistics that show who's using the platform – and how. The post 40+ TikTok Stats Digital Marketers Need To Know appeared first on Search Engine Journal.
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