Aspiration Marketing
APRIL 12, 2022
Branded keywords are a huge part of SEO. If you haven’t included them in your SEO strategy already, then you’re making a big mistake. According to Forbes, branded keywords are only 10% of users’ search queries, but their conversion rate is 100% higher than non-branded keywords.
Content Marketing Institute
APRIL 12, 2022
Don’t play the SEO game for popular keywords when your site is a little-known player. Instead, use these five tips to play a winning SERP game.
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Sprout Social
APRIL 12, 2022
When was the last time you looked at your Facebook Page’s settings? A month? A year? Whenever you first set up your Page? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strateg
AWeber
APRIL 12, 2022
Kathi Simonsen’s business, MediaGrowth, offers a suite of community training and support to B2B media executives. Her business is successful, in part because of her consistent newsletter sent to prospective and current clients. A newsletter with high open rates, but low click rates. MediaGrowth’s newsletter is well liked: Kathi consistently sees open rates ranging from 25% to 45%.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
APRIL 12, 2022
Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly.
Chief Martec
APRIL 12, 2022
This is the 8th year we’re running The Stackies. It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. I’d encourage you to participate (deadline for entries April 29). It’s a fantastic way to contribute to our community’s understanding of how martech fits into the function and flow of modern marketing.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Scoop.it!
APRIL 12, 2022
Fenty Beauty and Kylie Cosmetics are currently ruling the beauty space not just because they make great products but because their founders, Rihanna and Kylie Jenner, have built strong personal brands that anchor their businesses. Elon Musk sends out a suggestive tweet about a cryptocurrency coin, and the price of that coin changes because he has branded himself as a technology expert.
Practical eCommerce - Marketing
APRIL 12, 2022
For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain. The post How Conversion Data Improves Google Ads Automation appeared first on Practical Ecommerce.
Hootsuite
APRIL 12, 2022
With more than one billion users , TikTok is an amazing platform for connecting with audiences. But why stop there? If your videos are winning fans on TikTok, you may want to share them as Instagram Reels or crosspost them as part of your social media marketing strategy too. When you download a video from TikTok, you’ll notice that it includes a watermark.
Hubspot Marketing
APRIL 12, 2022
If you're on Spotify, chances are you've curated a playlist with all your favorite songs — and rearranged them in a specific order. But did you know you can do something similar on Instagram? Enter the Instagram Guide — a tool that allows you to curate your favorite Instagram posts, Reels , or Lives in one location, which you can share with your community.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Industrial Marketer
APRIL 12, 2022
Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. Marketing is critical to success, but only when coordinated with other elements of business management to produce ideal results. The role of industrial marketing is vital when it comes to producing stronger market value and business alignment.
Exposure Ninja
APRIL 12, 2022
TikTok is one of the fastest-growing social networks of all time, and with 1 billion active monthly users , it’s no wonder that many businesses are jumping on the short video trend. TikTok has been so popular that Instagram and YouTube have even created their own answers to the short video obsession , Instagram Reels and YouTube Shorts. So how can you and your business capitalise on this TikTok trend?
Search Engine Journal
APRIL 12, 2022
WordPress announced a decision to formally reassess the highly controversial WebP by Default feature. The post WordPress Reconsiders WebP By Default Proposal appeared first on Search Engine Journal.
Martech
APRIL 12, 2022
Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible. In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., Canada, India, and the UK.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
APRIL 12, 2022
Customers are searching for your business right now. Wish you knew precisely what ranking factors help your local business rank higher? Find out. The post Google Algorithm Updates & Local SEO: 6 Top Tips From Experts appeared first on Search Engine Journal.
Martech
APRIL 12, 2022
The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. The rules would apply to providers of almost any kind of digital services, but a quantitative test means it applies in practice to to companies with market capitalization of €75 billion or turnover in the European Economic Area equal to or
Search Engine Journal
APRIL 12, 2022
Using AI and imagery, Google can now automatically update important information about businesses using information from Google Maps. The post Google Using AI To Automatically Update Some Business Information appeared first on Search Engine Journal.
Hubspot Marketing
APRIL 12, 2022
HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too. Our commitment to DEI helped us foster a culture that prizes a range of ideas from people with an array of experiences and backgrounds.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
APRIL 12, 2022
Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the IAB and PwC. Marketers are all-in with digital video channels like CTV, as well as emerging platforms like TikTok. The numbers from “IAB Internet Advertising Revenue Report: Full Year 2021” show promising revenues in these spaces, even though measure and identity resolution
Zumvu
APRIL 12, 2022
Online assessment software tools give a seamless way to streamline and enhance hiring and training processes. Find out the best online assessment tools in 2022.
Martech
APRIL 12, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may the wind blow your troubles away. When Jim Stengel was CMO of Procter & Gamble he would visit all the marketing departments once a year (there were and are a lot of them).
Search Engine Journal
APRIL 12, 2022
Which digital marketing metrics form your best representation of ROI? Here are 15 you should track and understand. The post 15 Digital Marketing ROI Metrics You Need To Know appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
APRIL 12, 2022
A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic and enhance downstream metrics like conversions, leads and sales. Join Conductor in a live webinar and learn the basics of a hub and spoke model. You’ll also take away a four-step process you can use to rank higher. Register today for “ 4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing ” presented by Conductor.
CMO Network
APRIL 12, 2022
Kyndryl will kick off its Corporate Social Responsibility (CSR) and Environmental Social Governance (ESG) program with a focus on Black entrepreneurship.
Zumvu
APRIL 12, 2022
In the first year of launch, Slack secured $12 million in revenue, which jumped to $902 million in 2021. Similarly, Dropbox’s revenue of $603.8 million in 2015 grew to $1.91 billion in 2020.
Martech
APRIL 12, 2022
Publisher-side platform Brightcom is partnering with Intent IQ, an identity verification firm. This will allow Brightcom to use Intent IQ’s bid enhancement service. The aim is to better authenticate IDs amid the decline of 3rd-party cookies and maximize monetization of Brightcom’s publishers’ portfolio. . Get the daily newsletter digital marketers rely on.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Quikly
APRIL 12, 2022
A well-tailored suit. The perfect designer bag.
Search Engine Journal
APRIL 12, 2022
What could TikTok do for your online visibility and sales? Check out these TikTok statistics that show who's using the platform – and how. The post 40+ TikTok Stats Digital Marketers Need To Know appeared first on Search Engine Journal.
Search Engine Land
APRIL 12, 2022
If the reporting looks wrong, you are not alone – make sure to communicate to clients and co-workers that the reporting may not be 100% up to date.
Search Engine Journal
APRIL 12, 2022
A new report from LinkedIn reveals the most in-demand marketing skills and sought-after professional positions. The post LinkedIn Report: The Most In-Demand Marketing Jobs In 2022 appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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