Businesses Grow

MARCH 6, 2023

I received a message from a reader in the U.K. wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. The short answer is, yes — it still matters, but probably in a way that is much different than you think.

Social Media Marketing 136

Social Media Marketing Marketing Marketers Branding 136

Content Marketing Institute

MARCH 2, 2023

Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing?

Content Marketing 109

Content Marketing Marketing Marketers 109

Jeff Bullas

MARCH 1, 2023

So first, let’s try to understand the essence of link building before we even start with link-building methods. As Moz states, “ Link building is the process of acquiring hyperlinks from other websites to your own. ” A hyperlink serves the purpose of helping the users navigate between pages on the web. It is no secret that businesses are putting their focus back on the web presence, thanks to the global pandemic.

SEO 323

SEO PR Place Marketing 323

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior.

Customer Journey 131

Customer Journey Customer Marketing Marketers 131

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Communications

Influence & Co

MARCH 15, 2023

Not long ago, HubSpot released its 2023 marketing strategy and trends report. Among the report’s highlights were predictions for a rise in video content, influencer marketing, and owned media SEO. Yet one statistic nestled among the others stood out: The top challenge marketers expect to face this year is generating traffic and leads.

Influencer Marketing 105

Influencer Marketing SEO Marketing Strategy Marketing 105

Businesses Grow

MARCH 27, 2023

I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks: Compose a simple essay Recognize industry trends that could influence a marketing strategy Summarize the main ideas in a lengthy piece of content Identify impacts on the field of marketing Take a complex table of data and create a useful summary Create a specific marketing plan Summarize survey responses Provide five unique

Marketing 142

Marketing Marketers Gen Z Marketing Strategy 142

Hubspot Marketing

MARCH 29, 2023

Today's consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy?

Market Research 145

Market Research Marketing Marketers Customer 145

Jeff Bullas

MARCH 15, 2023

Instagram started out as an image-sharing app with only a tiny workforce. Nowadays, it has evolved into a massive social media platform with over a billion active users. One of the most popular topics people search for on Instagram is “How to Make Money on Instagram.” It found a sweet spot in modern society that combined vanity, social networks and a shift toward visual media.

User-Generated 357

User-Generated Branding Product Marketing 357

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. However, with so many online options, where do you go to find potential leads? These days, if you’re looking for one of the best platforms to reach your customers, then Facebook could be your answer.

User-Generated 145

User-Generated Advertising Advertisers Branding 145

Search Engine Land

MARCH 17, 2023

ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web interface is actually much better for some tasks), it can help address some of the shortcomings of the web interface.

SEO 144

SEO User-Generated Price Place 144

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

Price

Search Engine Journal

MARCH 23, 2023

Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.

SEO 143

SEO 143

Businesses Grow

MARCH 13, 2023

Over time, I have been able to attain broad appeal by being bold in my opinions without crossing a line into politics and other divisive topics. So I’m a bit anxious about creating a post hinting at gender and creativity, but I think what I have to say today will be eye-opening, helpful, and practical, so I’m going to say it. Let’s start with AI and gender when it comes to creative writing style.

Entertainment 140

Entertainment Marketing Marketers Advertising 140

Hubspot Marketing

MARCH 28, 2023

Twitter is among the most popular (and powerful) social media networks. How you leverage the platform depends entirely on how its members use, follow, post, and interact with what they care about. Luckily, there are new statistics to make your social media marketing decisions more manageable. So, how are people using Twitter nowadays? How are businesses using Twitter?

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Marketing 145

Jeff Bullas

MARCH 12, 2023

The best TikTok bots will help you grow your following fast and save you tons of time from doing manual, repetitive tasks. TikTok is trending at the moment. More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Now is the time to double down on this social network. Before long, it will be saturated just like Instagram, Facebook, and Twitter.

Target Market 334

Target Market Market Segmentation Marketing Marketers 334

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Marketing

Neil Patel

MARCH 13, 2023

Have you noticed that no matter how well-written your content is, it’s hard to get views? Or even if you create video, audio, or image-based content it’s tough to get likes, shares, and engagement. Most marketers believe it is because there is so much content for people to choose from. In other words, why should someone read yours? And the stats do tell that story ( 2.5 quintillion bytes of data are created each day ), but it’s simpler than that.

SEO 143

SEO Digital Marketing Marketing Marketers 143

Search Engine Land

MARCH 28, 2023

The Google March 2023 broad core update is now officially done rolling out. The update, which started rolling out March 15, took 13 days to complete. Why we care. Google algorithm updates are critical for all brands, businesses and organizations to be aware of because they can impact how your site performs in search results. And any change in rankings from a core update – positive or negative – can impact your organic traffic, conversions and revenue.

SEO 141

SEO Analytics Branding 141

Search Engine Journal

MARCH 1, 2023

This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software Suites For Agencies appeared first on Search Engine Journal.

SEO 142

SEO 142

Search Engine Roundtable

MARCH 3, 2023

Google's John Mueller said on Twitter that it is an SEO myth to say you can use the nofollow attribute on links to hoard your links. He said, "You don't hoard anything when you make links nofollow." "It's a common SEO myth," he added.

SEO 139

SEO 139

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Brand marketers are facing new challenges in 2023. Advertisers are spending more but finding it challenging to reach consumers. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion. This eBook examines how marketers can more efficiently identify and capture online shoppers.

Shoppers

Hubspot Marketing

MARCH 21, 2023

Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab? There are countless lesser-known Instagram features, settings, hacks, and search options to help take your Instagram game to the next level. And we've compiled them all, here. Whether you’re a recruiter looking to showcase company culture, a eCommerce marketer, or just an individual looking to use Instagram in the best ways possible, here are Instagram tips and features for you to

User-Generated 145

User-Generated Branding Product Marketing 145

Jeff Bullas

MARCH 1, 2023

Hashtags are the universal language for post discoverability on social media. First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. Using hashtags correctly can help your content get more natural reach and engagement – even one hashtag can get you almost 13% more engagement on Instagram.

Social Media Marketing 321

Social Media Marketing User-Generated Marketing Marketers 321

Social Media Examiner

MARCH 28, 2023

Looking for ways to keep your social media content calendar full? Wondering how to find fresh content ideas? In this article, you’ll discover how to find content inspiration for Facebook, Instagram, TikTok, and more. #1: How to Find Content Ideas for TikTok You can easily find top content for your niche on your For You […] The post How to Find Content Ideas for Your Social Media Marketing appeared first on Social Media Examiner.

Social Media Marketing 131

Social Media Marketing Marketing Marketers 131

Search Engine Land

MARCH 15, 2023

Google is now rolling out the March 2023 broad core update. This is the first broad core update of 2023. It has been just over six months since Google’s last broad core update – the September 2022 broad core update. The announcement. Google announced this on Twitter and updated its search updates page: “Today we released the March 2023 core update.

SEO 140

SEO Analytics Product 140

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For the 9th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More!

Search Engine Journal

MARCH 1, 2023

ChatGPT's 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper's speech-to-text model is now available for on-demand access. The post OpenAI’s ChatGPT & Whisper API Now Available For Developers appeared first on Search Engine Journal.

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Search Engine Roundtable

MARCH 3, 2023

An SEO is in a situation where a site needs to move from www.domain.com to new.domain.com and then a few months later back to www.domain.com. John Mueller of Google was asked if they should use 302 redirects but John said, no, use 301 redirects.

SEO 137

SEO 137

Hubspot Marketing

MARCH 20, 2023

Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs.

Gen Z 144

Gen Z Social Media Marketing User-Generated Millennials 144

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 billion. This year, Microsoft has reportedly invested an additional $10 billion in the startup known as “OpenAI,” which released its highly successful ChapGPT platform in November of last year. Why should you care? There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing.

Transform 295

Transform Marketing Strategy Marketing Marketers 295

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?

Marketing

Social Media Examiner

MARCH 30, 2023

Want to grow your business? Wondering how to set up a marketing system that delivers consistent results? In this article, you’ll discover how to build a five-stage marketing plan that works. Why You Need a Social Marketing Strategy Social media marketers are great at analyzing individual platforms. We know the latest trends on TikTok, the […] The post Building a Marketing Plan That Works appeared first on Social Media Examiner.

Marketing Plan 127

Marketing Plan Social Media Marketing Marketing Marketers 127

Search Engine Land

MARCH 1, 2023

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. Event and conversion setup also comes with a higher learning curve.

Analytics 137

Analytics Management Customer Search Marketers 137

Search Engine Journal

MARCH 21, 2023

Should you be worried that ChatGPT taking over your SEO job? Here's what to expect about the hot topic in this week's Ask An SEO. The post Will AI Kill SEO? We Asked ChatGPT appeared first on Search Engine Journal.

SEO 135

SEO 135

Search Engine Roundtable

MARCH 1, 2023

I am seeing a much bigger spike in chatter within the SEO community this morning around another Google search ranking algorithm update. It might be related to the ongoing Google February 2023 product reviews update or it might be something new. Right now, the tools and the chatter within the community are pretty extreme.

Product 133

Product SEO 133

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Branding