Businesses Grow

MARCH 6, 2023

I received a message from a reader in the U.K. wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. The short answer is, yes — it still matters, but probably in a way that is much different than you think.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Entertainment 144

Content Marketing Institute

MARCH 2, 2023

Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing?

Content Marketing 119

Content Marketing Marketing Marketers 119

Jeff Bullas

MARCH 1, 2023

So first, let’s try to understand the essence of link building before we even start with link-building methods. As Moz states, “ Link building is the process of acquiring hyperlinks from other websites to your own. ” A hyperlink serves the purpose of helping the users navigate between pages on the web. It is no secret that businesses are putting their focus back on the web presence, thanks to the global pandemic.

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Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior.

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Customer Journey Customer Whitepaper Marketing 132

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Businesses Grow

MARCH 27, 2023

I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks: Compose a simple essay Recognize industry trends that could influence a marketing strategy Summarize the main ideas in a lengthy piece of content Identify impacts on the field of marketing Take a complex table of data and create a useful summary Create a specific marketing plan Summarize survey responses Provide five unique

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Gen Z Transform Marketing Marketers 145

Dreamgrow

MARCH 11, 2023

Take a look at the interactive chart with more than 10 years of data. Facebook. Read more The post Top 10 Social Networking Sites by Market Share Statistics [2023] appeared first on Dreamgrow.

Marketing 264

Marketing Marketers Social Media Marketing 264

Search Engine Land

MARCH 28, 2023

The Google March 2023 broad core update is now officially done rolling out. The update, which started rolling out March 15, took 13 days to complete. Why we care. Google algorithm updates are critical for all brands, businesses and organizations to be aware of because they can impact how your site performs in search results. And any change in rankings from a core update – positive or negative – can impact your organic traffic, conversions and revenue.

SEO 145

SEO Analytics Branding 145

Jeff Bullas

MARCH 12, 2023

The best TikTok bots will help you grow your following fast and save you tons of time from doing manual, repetitive tasks. TikTok is trending at the moment. More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Now is the time to double down on this social network. Before long, it will be saturated just like Instagram, Facebook, and Twitter.

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Target Market Management Market Segmentation Analytics 334

Search Engine Journal

MARCH 23, 2023

Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.

SEO 143

SEO 143

Businesses Grow

MARCH 13, 2023

Over time, I have been able to attain broad appeal by being bold in my opinions without crossing a line into politics and other divisive topics. So I’m a bit anxious about creating a post hinting at gender and creativity, but I think what I have to say today will be eye-opening, helpful, and practical, so I’m going to say it. Let’s start with AI and gender when it comes to creative writing style.

Entertainment 144

Entertainment Education Advertising Advertisers 144

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Neil Patel

MARCH 13, 2023

Have you noticed that no matter how well-written your content is, it’s hard to get views? Or even if you create video, audio, or image-based content it’s tough to get likes, shares, and engagement. Most marketers believe it is because there is so much content for people to choose from. In other words, why should someone read yours? And the stats do tell that story ( 2.5 quintillion bytes of data are created each day ), but it’s simpler than that.

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SEO Digital Marketing Email Marketing Marketing 143

Hubspot Marketing

MARCH 28, 2023

Twitter is among the most popular (and powerful) social media networks. How you leverage the platform depends entirely on how its members use, follow, post, and interact with what they care about. Luckily, there are new statistics to make your social media marketing decisions more manageable. So, how are people using Twitter nowadays? How are businesses using Twitter?

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Search Engine Land

MARCH 17, 2023

ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web interface is actually much better for some tasks), it can help address some of the shortcomings of the web interface.

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SEO Price User-Generated Place 145

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 billion. This year, Microsoft has reportedly invested an additional $10 billion in the startup known as “OpenAI,” which released its highly successful ChapGPT platform in November of last year. Why should you care? There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing.

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Transform Marketing Strategy User-Generated Marketing 295

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Branding

Search Engine Journal

MARCH 1, 2023

This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software Suites For Agencies appeared first on Search Engine Journal.

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SEO 142

Search Engine Roundtable

MARCH 3, 2023

Google's John Mueller said on Twitter that it is an SEO myth to say you can use the nofollow attribute on links to hoard your links. He said, "You don't hoard anything when you make links nofollow." "It's a common SEO myth," he added.

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SEO 139

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. With good reason: AI can save you a ton of time and money. Two things we all love, right? But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

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Copywriting User-Generated Price eCommerce 135

Hubspot Marketing

MARCH 28, 2023

"I got lucky." "I don't belong here." "I'm a fraud, and it's just a matter of time before everyone finds out." Sound familiar? That's imposter syndrome talking. Most of us have experienced feelings of doubt and unworthiness at some point in our lives. But when your accomplishments are a result of your own knowledge, hard work, and preparation and you still feel inadequate.you're probably suffering from impostor syndrome.

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Health Management Education Product 145

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Land

MARCH 15, 2023

Google is now rolling out the March 2023 broad core update. This is the first broad core update of 2023. It has been just over six months since Google’s last broad core update – the September 2022 broad core update. The announcement. Google announced this on Twitter and updated its search updates page: “Today we released the March 2023 core update.

SEO 144

SEO Analytics Product 144

Content Marketing Institute

MARCH 16, 2023

Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.

SEO 131

SEO 131

Search Engine Journal

MARCH 1, 2023

ChatGPT's 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper's speech-to-text model is now available for on-demand access. The post OpenAI’s ChatGPT & Whisper API Now Available For Developers appeared first on Search Engine Journal.

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Search Engine Roundtable

MARCH 3, 2023

An SEO is in a situation where a site needs to move from www.domain.com to new.domain.com and then a few months later back to www.domain.com. John Mueller of Google was asked if they should use 302 redirects but John said, no, use 301 redirects.

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SEO 137

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Hootsuite

MARCH 8, 2023

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Tone Select a style None -- Tone -- Casual Cheeky Cheerful Confident Direct Dry Educational Firm Flowery Formal Frank Friendly Fun Grumpy Helpful Inspirational Irreverent Matter-of-fact Mysterious Playful Respectful Sophisticated Succinct Unhinged Witty -- Voice -- 18th-century poet ASMRtist Bestie Boomer Cyborg Emo teenager Fitness influenc

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Hubspot Marketing

MARCH 20, 2023

Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Search Engine Land

MARCH 1, 2023

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. Event and conversion setup also comes with a higher learning curve.

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Analytics Management Place Customer 132

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people.

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Gen Z Marketing Marketers User-Generated 129

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Search Engine Journal

MARCH 21, 2023

Should you be worried that ChatGPT taking over your SEO job? Here's what to expect about the hot topic in this week's Ask An SEO. The post Will AI Kill SEO? We Asked ChatGPT appeared first on Search Engine Journal.

SEO 136

SEO 136

Search Engine Roundtable

MARCH 1, 2023

I am seeing a much bigger spike in chatter within the SEO community this morning around another Google search ranking algorithm update. It might be related to the ongoing Google February 2023 product reviews update or it might be something new. Right now, the tools and the chatter within the community are pretty extreme.

Product 133

Product SEO 133

Hootsuite

MARCH 2, 2023

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Well, thank goodness you found this article. After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. At the end, we give several tips and tricks you can implement when automating DMs.

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Analytics Shoppers Shipping Communications 131

Hubspot Marketing

MARCH 9, 2023

In today's world, brands have to generate their own buzz. Consumers aren't waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms. One way to control the narrative surrounding your brand is through press releases. Whether it's sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists

PR 145

PR Transform User-Generated Promotion 145

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail