CopyBlogger
OCTOBER 27, 2022
You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your. Continue Reading. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger.
Practical eCommerce - Marketing
OCTOBER 10, 2022
Here is a list of tools for editorial flow, multimedia content, social media distribution, and more. The post 20 WordPress Plugins for Content Marketing appeared first on Practical Ecommerce.
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Unbounce
OCTOBER 13, 2022
Operating a small business is nothin’ small. It’s not just the huge risk you take starting a business—it’s also the blood, sweat, and tears that go into keeping things running smoothly and attracting more of your target customers. And with things like the looming economic downturn , the Great Resignation, and post-pandemic pressures , it’s no wonder that small businesses have been feeling the heat.
Search Engine Journal
OCTOBER 20, 2022
How do you stay organized? What tools should you use to manage social media accounts? Check out our top 19 favorites. The post The Top 19 Tools For Managing Social Media Accounts appeared first on Search Engine Journal.
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Search Engine Roundtable
OCTOBER 13, 2022
It has been a while since I reported on an unconfirmed Google search ranking algorithm update but it seems over the past 24 hours or so, we are seeing one. It probably started yesterday and is now continuing throughout today. There is some SEO chatter and the tools are now starting to light up.
Orbit Media Studios
OCTOBER 17, 2022
It’s really not a mystery. Every page ranks (or doesn’t) for specific reasons. Most of the time, the reasons behind the lack of rankings are pretty straightforward. They’re easy to understand if you shift your thinking a bit. Think of it this way: Google is software and your page is the data file. The searcher runs the software by entering a query. The software instantly compares all the files on the public web, yours included, and ranks them.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
OCTOBER 18, 2022
Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.
Econsultancy
OCTOBER 7, 2022
Since GPT-2 first made waves – and headlines – in 2019 as an AI tool that produced such convincing writing, it might be “ too dangerous to release to the public”, AI copywriting tools have become vastly more available and accessible. Google “AI copywriting tool” and you’ll find close to a dozen listings (including paid listings) for different AI content writing tools.
Search Engine Journal
OCTOBER 15, 2022
Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page. The post Google Replaces Title Tags With Site Names For Homepage Results appeared first on Search Engine Journal.
Search Engine Roundtable
OCTOBER 28, 2022
Google's John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking at the core web vital metrics.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Search Engine Land
OCTOBER 17, 2022
Google’s Webmaster Guidelines have a new name – Google Search Essentials. The new guidelines tell us what is important to focus on when it comes to performing well in Google search. Much of what moved the needle in terms of SEO years ago is no longer effective. What matters in SEO today are things like E-A-T , core update quality questions , product review questions , and whether content is helpful.
CopyBlogger
OCTOBER 4, 2022
If your goal is to get someone to keep reading your blog post, think back to the last time you. Continue Reading. The post Want Someone to Keep Reading Your Blog Post? Get Readers Glued to the Screen with These 3 Types of Action appeared first on Copyblogger.
Martech
OCTOBER 28, 2022
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces.
Hubspot Marketing
OCTOBER 21, 2022
Halloween is a fun holiday, but it doesn't always get the attention it deserves — especially if it falls on a weekday when most people have to work. Fortunately, there is still a way to indulge in the spooky holiday while in the office — dress up and join your office's Halloween festivities! How many days of the year are you encouraged to dress up and goof around at work?
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
Search Engine Journal
OCTOBER 14, 2022
WordPress 6.1, scheduled for Novemember 2022, is packed with performance improvements some of which are said to be massive. This is what to expect. The post WordPress 6.1 Is Jam-Packed With Performance Upgrades appeared first on Search Engine Journal.
Search Engine Roundtable
OCTOBER 4, 2022
Danny Sullivan from Google provided some advice and took some feedback on a specific example of when an original piece of research from a website was being outranked by a site copying its information.
Sprout Social
OCTOBER 11, 2022
In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone.
CopyBlogger
OCTOBER 20, 2022
Email autoresponders might not be your favorite aspect of content marketing. I get it. No one loves blogs more than. Continue Reading. The post Email Autoresponders: Meet the Lazy Marketer’s Best Friend appeared first on Copyblogger.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Martech
OCTOBER 19, 2022
Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. All these signals build a rich profile for targeting and personalization. Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers.
Businesses Grow
OCTOBER 12, 2022
I am endlessly fascinated by Gen Z. Of course they are different. Every generation is different. But what astonishes me most is their oversized impact on culture and business. Like digital campfires. In the latest episode of The Marketing Companion, Sara Wilson and I discuss one aspect of the Gen Z impact — Young people are folding up their social media tents and barricading themselves in online sites (digital campfires) where we might not be able to find them.
Search Engine Journal
OCTOBER 24, 2022
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates To Facebook Groups appeared first on Search Engine Journal.
Search Engine Roundtable
OCTOBER 4, 2022
Google's John Mueller said it again, he said on Twitter "anything that talks about "link juice" should be ignored." Instead, he said you should "go and make awesome websites with content that's useful and inspirational to real people.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Sprout Social
OCTOBER 25, 2022
What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run.
Internet Marketing Ninjas
OCTOBER 26, 2022
Every site we’ve ever looked at has content that is buried so deep into the architecture of the site that it has 0 chance to rank. And the reason for important content getting buried is usually the inherent way blogs work: As you add new and new content, older content goes down its archive and provides less and less value to the site. And that content can make an effective part of a conversion funnel driving sales and leads.
Martech
OCTOBER 11, 2022
The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and they leave?” The CMO replies, “What if we don’t and they stay?” Legend has it that this conversation is real and may have even happened at your company. Marketing is about people.
Search Engine Land
OCTOBER 13, 2022
20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials. Why the change. Outside of it being two decades old, Google said “a lot has changed since 2002” with the internet and Google Search in general.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
OCTOBER 29, 2022
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.
Search Engine Roundtable
OCTOBER 20, 2022
It has been 11 months since the last time Google released a spam update and now Google announced the October 2022 spam update. Google said this update will take several days to complete and is a global update.
Sprout Social
OCTOBER 6, 2022
If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” at least once. Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. But they also know that there’s no one formula to attracting viral success.
Businesses Grow
OCTOBER 3, 2022
Today I bring you a few small observations on marketing that are a little too small for a full post. Let’s start with a toilet. I was in a hotel in Madrid last month and this was on top of the toilet in my room: I was haunted by this for two days. Why would somebody sign the top of the toilet? Who is this person? Did they make the thing? Is this a toilet influencer?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
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