June, 2019

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The Ultimate Guide to Product Marketing in 2019

Hubspot Marketing

During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for.

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5 Ways to Create the Optimal Customer Experience on Your Website

Adobe Experience Cloud Blog

I am sure most people have quit while waiting for a website page to load. Waiting is a hassle; we all expect fast-loading sites—anything less isn’t worth the wait in today’s time-poor world. If your website is like this, then you probably haven’t upgraded or even thought about your website for a little while now. And that’s why website speed is an essential part of your site’s performance.

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Twitter Hacks: 24 Tricks and Features You Probably Didn’t Know About

Hootsuite

In the fast-paced Twittersphere, knowing the right Twitter hacks can be a huge advantage. With 5,787 Tweets sent every second , having a few tricks up your sleeve can help you save time and make the most out of every opportunity. Doesn’t hurt that they make you look like a wizard around the office, too. Check out these 24 Twitter tricks and features you should definitely know about.

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How to Build Content Creation Into Your Company Workflow

Marketing Insider Group

A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department. For a well- rounded marketing strategy that brings maximum benefits both externally and internally, you should integrate content creation with your main business processes.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Must-Have Checklist to Creating Valuable Content

Content Marketing Institute

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content™ checklist. Continue reading → The post Must-Have Checklist to Creating Valuable Content appeared first on Content Marketing Institute.

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The Best 14 Website Plugins in 2019

Hubspot Marketing

You've just spent thousands of dollars, countless hours, and have had more organizational nightmares than you'd care to admit, but you're done. The brand new site design you've been working on is finally finished -- and it looks great. However, after a few weeks, you notice something's missing. Maybe it's a simple design error, or perhaps, a feature doesn't work or was overlooked.

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How to Determine the ROI of Account-Based Marketing

Adobe Experience Cloud Blog

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is when you target prospects by identifying a point of contact or persona within an organization which you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide r

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14 Social Media Best Practices You Should Follow in 2019

Hootsuite

So much to do on social media, so little time. And so many ways to do it, too. Some right, some not-so-right. But don’t worry, we’ve got you covered with the following must-follow social media best practices. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 14 social media best practices for 2019. 1.

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Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited. Company culture and brand are now merging and some experts already consider them to be synonymous. To put […]. The post Your Brand Is Your Culture – How That Impacts Content Marketing appeared first on Marketing Insider Group.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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What Type of Links Does Google Really Prefer?

Neil Patel

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that. The real question is what kind of links do you need to boost your rankings? Is it rich anchor text links? Is it sitewide links?

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Personal branding trends to tap into on social media

Sprout Social

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. It’s what separates you from the rest of the pack and helps build important connections that boost your growth and development. One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal

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The Ultimate Guide to On-Page SEO in 2019

Hubspot Marketing

So, you've read dozens — if not hundreds — of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals. But after all of the reading and learning and strategizing, it dawns on you: You haven't actually done anything yet.

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What CMOs Need to Know About Marketing Automation

Adobe Experience Cloud Blog

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Furthermore, the greatest benefits that business leaders expect to see from digital adoption include saving time and money by automating tasks and reducing the need for human involvement.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Whether you’re hosting a private party for clients, or putting on a festival for thousands, having a strategy is key. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

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How to Make a Mid-Year Marketing Review Worth Your Time

Marketing Insider Group

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs). The tools let you set KPI benchmarks […]. The post How to Make a Mid-Year Marketing Review Worth Your Time appeared first on Marketing Insider Group.

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10 Tips From Best-Selling Authors That Will Polish Your Content

Content Marketing Institute

What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more. Continue reading → The post 10 Tips From Best-Selling Authors That Will Polish Your Content appeared first on Content Marketing Institute.

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Your ultimate guide to social media icons

Sprout Social

Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. You don’t need to see the name of the platform to associate the blue “f” icon with Facebook or the retro camera icon with Instagram. Most people also know what would happen if they click on those icons when they see them on a website or email.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot Marketing

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. If you don’t have a strong strategy or monitor your campaigns, you could lose precious dollars.

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Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant

Adobe Experience Cloud Blog

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return.

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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads.

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Ubersuggest 4.0: The Ultimate Content Marketing Tool

Neil Patel

Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them. For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it. That way you can start ranking for these newly found keywords.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths)

Content Marketing Institute

Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. Why? She had a point to make. Continue reading → The post 3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths) appeared first on Content Marketing Institute.

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Why Employee Engagement Is The New Content Marketing Strategy

Marketing Insider Group

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Employee Engagement and Content Marketing Most […].

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14 of the Best WordPress Survey Plugins

Hubspot Marketing

Are your users happy with your website, or are you simply assuming they are? Whether you're looking to improve the user experience on your website, increase your customer satisfaction , or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need. Ultimately, knowledge is power. In this blog post, we'll take a look at some of the best WordPress plugins to collect user feedback on your website -- without the need for a developer. 1.

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How to Measure ROI and Understand Engagement in Your Experiential Campaign

Adobe Experience Cloud Blog

Marketing metrics aren’t one-size-fits-all. For proof, look at how marketers track the effectiveness and ROI in traditional campaigns versus experiential efforts. Customers encounter a traditional campaign and react to it afterward, either through a purchase or detailed feedback. Meanwhile, experiential campaigns collect real-time feedback by observing audience reactions to design, content layout, flow, and other variables.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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15 of the Best Instagram Stories Apps to Level Up Your Content

Hootsuite

Stickers, filters, animations—today’s Instagram Stories look better than ever. That might be because there are tons of amazing Instagram Story apps available. With so many tools at your fingertips, creating stellar content has never been easier. It’s also never been more important—especially for brands. Stories are growing 15 times faster than other content.

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Why you need a social media customer service plan

Sprout Social

Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers. As a brand, you’ve likely already worked on customer service in some form.

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38 Experts Share the Worst Content Marketing Advice

Content Marketing Institute

It’s the time of year when advice abounds. But let’s be honest, a lot of it is not worth following. Here’s what some of the Content Marketing World presenters say is the worst content marketing advice they’ve heard. Continue reading → The post 38 Experts Share the Worst Content Marketing Advice appeared first on Content Marketing Institute.