Hubspot Marketing
MARCH 29, 2018
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are a lot of free ways to supplement your paid advertising efforts.
Adobe Experience Cloud Blog
MARCH 30, 2018
We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing?
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Content Marketing Institute
MARCH 23, 2018
Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. When communication technology provides greater immediacy and convenience to content consumers like this, changes in expectations are likely to follow — many of us who manage brands learned this lesson through the growth and evolution of social media.
Marketing Insider Group
MARCH 5, 2018
Are you trying to find Content Marketing Agency to help you grow your business? Of course you are (or you should be) ?? Why? Because Content marketing has the power to grow your traffic, to generate leads, and to deliver real Marketing ROI. It’s 3 times more effective than outbound strategies. It can boost your […]. The post How to Find the Content Marketing Agency To Seriously Grow Your Business appeared first on Marketing Insider Group.
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Adams & Knight Marketing
MARCH 5, 2018
The Social Shake-up, one of the nation’s premier social media conferences, named Edgardo Rossetti, a 10-year veteran social media manager at Adams & Knight to its prestigious list of forward-thinking Social Media Movers and Shakers for 2018. Besides Rossetti, the list of winners included other social media movers and shakers from companies like Capital One, Dell, Cisco, Southwest Airlines, Harrahs Resorts, Delta Dental Insurance and IBM.
Traackr
MARCH 5, 2018
"The Data Makeover: How Influencer Insights Will Shape Programs" Traackr's presentation at the 2018 WWD Digital Beauty Forum.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
MARCH 27, 2018
Does it feel like presenting your marketing budget to the CFO is like pulling teeth? Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? If you want a less painful budgeting process, my best piece of advice is to build a budget that your CFO will understand and agree with from the get-go. Click To Tweet.
Content Marketing Institute
MARCH 20, 2018
In 1995, Steve Jobs was interviewed by Robert Cringely for a PBS documentary, Triumph of the Nerds. During the on-camera discussion, the future Apple CEO reflected on the notion that generating big ideas isn’t the same thing as being able to bring them to life in a valuable way. As he said, “There’s just a tremendous amount of craftsmanship in between a great idea and a great product.”.
Marketing Insider Group
MARCH 12, 2018
Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. By harnessing the potential of the people who know your brand better than even your most devoted customers, you can tap into a rich source of brand advocacy and fuel […]. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.
Duct Tape Marketing
MARCH 21, 2018
Tips for Scaling Your Small Business Efficiently and Effectively written by John Jantsch read more at Duct Tape Marketing. When you started your business, chances are you didn’t do it with the intention of working with high-stress levels and long hours the rest of the life. In an ideal world, many business owners have the idea to create a business and then let it run in the background without a whole lot of their own involvement.
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Traackr
MARCH 28, 2018
Traackr's capabilities and data make it easy to gauge the authenticity of an influencer and detect anything inconsistent, in particular fake followers.
Hubspot Marketing
MARCH 25, 2018
While an eye-catching resume alone probably won't land you your dream gig, it doesn't hurt to put a little extra effort into how you present yourself on paper. The right resume design speaks to your individual skills and personality, and can propel your application to the top of the stack. But finding a cool design that also fits your professional identity can be a major hassle -- and applying for jobs is already hard enough.
Adobe Experience Cloud Blog
MARCH 26, 2018
You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. That’s why it’s important to know what to test and how to test it.
Content Marketing Institute
MARCH 19, 2018
If you had a magic lamp for your content marketing, what would you wish for? More e-book downloads? More subscribers? More customers? Whatever you wish for, chances are, it amounts to boosting the conversion rate at some stage of the marketing funnel, ultimately resulting in more profitable customer action. If only it were easy to boost conversion rates.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
MARCH 8, 2018
Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results […].
Duct Tape Marketing
MARCH 15, 2018
Why Problem Solving is the Golden Ticket For Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success. Here’s the thing, problem-solving is easier said than done.
Traackr
MARCH 12, 2018
We sat down with Raymond Morin, social media expert, speaker and author, to talk about the "Connected Consumers" and influence in the digital era.
Hubspot Marketing
MARCH 22, 2018
According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. The ecommerce industry is booming and shows no signs of slowing down. Nowadays, stores can’t compete without offering excellent ecommerce options, and 56% of in-store purchases are influenced by digital commerce.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Adobe Experience Cloud Blog
MARCH 23, 2018
Marketing has always struggled to show its value. Perhaps this explains why there are still a small number of CMOs in the boardroom. Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. That big discrepancy suggests a gap in value placed on the disciplines.
Content Marketing Institute
MARCH 16, 2018
Have you heard Google’s thunderous bellow? It’s shouting: “Hey marketers! Yeah, you guys, the ones producing all the content. SEO is still really important.” Here are four recent instances of this: 1. Google drastically improved Search Console. Free software (formerly known as Webmaster Tools), Search Console is designed to help users understand and improve their websites.
Marketing Insider Group
MARCH 14, 2018
When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. LinkedIn offers a number of marketing tools that you can use to drive more […]. The post 7 Tips for Better LinkedIn Leads appeared first on Marketing Insider Group.
Duct Tape Marketing
MARCH 6, 2018
How to Fix a Broken Content Strategy written by John Jantsch read more at Duct Tape Marketing. Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the best yet. So, let me ask you a potentially awkward question: Are you on track to meet those goals?
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Rock Content
MARCH 5, 2018
Intent-based marketing, or understanding the consumer intent that prompts search, is the concept behind Avinash Kaushik’s See, Think, Do, Care marketing model. Kaushik is a digital marketing evangelist at Google and, in an interview with Acronym CMO Mike Grehan in 2015, he said he hates standard offline marketing models like awareness, consideration, purchase and loyalty, so he created a new one.
Hubspot Marketing
MARCH 21, 2018
You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But unfortunately, not every email service is completely free to use. And even the free ones might not be the easiest to use or have all the features you need.
Adobe Experience Cloud Blog
MARCH 22, 2018
Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. It empowers them to excel in their roles by engaging with their audiences through personalized, targeted messaging—all at scale.
Content Marketing Institute
MARCH 13, 2018
Nobody wants more email. Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and reading it? Scott Monty, CEO and co-managing partner at Brain+Trust Partners, has a few thoughts on this conundrum.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
MARCH 22, 2018
Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. They indicate that someone is well on the way to becoming a customer. They’re one of the first steps in the right direction. These visits only happen because of a lot of work — engaging marketing campaigns, […]. The post 15 Best Practices for Boosting Product Page Conversions appeared first on Marketing Insider Group.
Duct Tape Marketing
MARCH 27, 2018
The Role of Content Has Changed – Here’s How You Can Adapt written by John Jantsch read more at Duct Tape Marketing. It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business: Develop a content upgrade, like an ebook. Gate it behind a form on a landing page. Drive people to your landing pages through blog posts, social media, advertising, and email campaigns.
Rock Content
MARCH 20, 2018
If you want to develop a successful content marketing program, it’s wise to understand the different types of content assets that contribute to successful content marketing efforts – as well as which types are most appropriate for each stage of the customer buying journey. The next step, which is usually the most challenging for marketers, is figuring out how to actually get content created.
Hubspot Marketing
MARCH 19, 2018
With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with some extra apps. Lucky for you, there are plenty of apps and tools available to help you edit Instagram photos, gain followers, attract likes, and analyze your performance.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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