Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Common misconceptions have led some marketers to lose focus on what will effectively benefit both strategies to get the most out of every effort. In this blog, I’ll clear the air and explain how social media and SEO work together and how they can benefit each other: Social Media Signals Are NOT SEO Rank

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Sprout Social

AUGUST 10, 2016

Instagram is an insanely popular mobile destination, so it’s not unusual for it to pop up in online and offline conversations. But lately you’ve probably noticed a lot more chatter around one specific area: its algorithm. Earlier this Spring, Instagram announced its plans to reorder its feed using a new algorithm that bases delivery on relevance. A more personalized experience is beneficial, but not everyone is happy about it.

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Marketing Insider Group

AUGUST 17, 2016

This year’s Content Marketing World features a keynote from Mark Hamill, who played mythic hero Luke Skywalker in Star Wars. But what does Mark Hamill (or Luke Skywalker? Or Star Wars?) have to do with Content Marketing? I’ve asked this question before and came to some surprising conclusions. In short, content marketing can only succeed when […].

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Contently B2C

AUGUST 1, 2016

Have you tried virtual reality yet? It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. If you have tried it, in all likelihood you’ve used Google Cardboard, Facebook’s Oculus, or Samsung’s Gear. Whether your mind was blown or you found the experience disappointing, I’ve got something to tell you: You haven’t seen anything yet.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Doug Garnett

AUGUST 4, 2016

It’s been an eventful year in digital – with a string of writers and speakers pointing out where Regal Attire is missing among the Emperors. Because of this, I thought I’d pull together a brief list of links to some of the most interesting revelations of undress: Dan Lyons published his book “Disrupted: My Misadventure in the Startup Bubble” This book offers an insider’s view of HubSpot – but it takes on a much bigger topic.

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Zumvu

AUGUST 12, 2016

WhatsApp Web allows you to access the same account from both mobile and computer devices which are fully synced and accessible from both the devices.

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Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

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Marketing Insider Group

AUGUST 11, 2016

To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually […]. The post 10 Examples of Awesome Landing Pages that Convert appeared first on Marketing Insider Group.

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Contently B2C

AUGUST 25, 2016

In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” Ever since, the brewing company based out of Copenhagen has been working hard to live up to the hype. Two years ago, it embarked on a mission to do the same with its content. That’s when the Carlsberg Group took its global content marketing in-house. “We made the decision to invest and take ownership of our content,” said Daria Radota Rasmussen, global digital

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Rock Content

AUGUST 23, 2016

There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. Merging Content Marketing With SEO. Content marketing and SEO have never been more co-dependent , but both disciplines tend to live separately at an operational level.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Zumvu

AUGUST 7, 2016

While using Facebook for the purpose of achieving business goals, one cannot ignore the countless benefits of Facebook apps.

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Adobe Experience Cloud Blog

AUGUST 31, 2016

Author: Jessica Minasian Are you on top of your marketing game? Knowing what a seasoned marketing professional looks like helps you analyze you and your team’s expertise and, for managers, hire the right individuals. By understanding your team’s marketing maturity, you can assess where you are now and where you want to go. As an Enterprise Business Consultant, I work directly with many of our customers—some who are just getting the ball rolling and others who are marketing veterans.

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Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. In the late ‘90s, phone numbers were slowly replaced by AOL keywords and websites. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service.

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Marketing Insider Group

AUGUST 25, 2016

Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Paying attention to your sales funnel […]. The post Understanding the Stages of Your Sales Funnel [Infographic] appeared first on Marketing Insider Group.

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Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Contently B2C

AUGUST 16, 2016

One of the most common criticisms leveled at ad-blocking companies is that they are little more than extortionists. Eyeo GmbH—the company that owns Adblock Plus, the most-used ad blocker—takes money to whitelist websites from its ad blockers, despite purporting to fight for an ad-free web. Google, Amazon, Microsoft and other internet companies have all paid the fee.

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Duct Tape Marketing

AUGUST 16, 2016

The Ultimate Guide to Small Business Keyword Research written by John Jantsch read more at Duct Tape Marketing. Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more.

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Zumvu

AUGUST 5, 2016

Facebook Contests helps in enhancing brand exposure, follower count & drive more traffic to your Facebook Business Page.

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Adobe Experience Cloud Blog

AUGUST 30, 2016

Author: Rick Siegfried Aren’t trade shows so much fun? All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Unfortunately, this all comes at cost–both in time and money. Sure, you might be able to expense the ticket, travel, hotel, and meals, but then there’s the epic backup in email and work that piles up while you’re off gallivanting around whatever summit, conference,

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Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Sprout Social

AUGUST 16, 2016

Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Engagement like comments and likes are important for gauging interest, but shares drive reach.

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Marketing Insider Group

AUGUST 18, 2016

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. In addition, online media giants often give the impression that traditional lead generation […].

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Contently B2C

AUGUST 16, 2016

There’s a reason why smartphones didn’t take off in the late 2000s like they have in the past few years. Back when the iPhone was first released, wireless data was expensive, and doing much beyond finding directions and checking the weather was a pain. Now, thanks to 4G and the ubiquity of Wi-Fi, using a smartphone as a portable internet platform makes much more sense.

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Rock Content

AUGUST 31, 2016

ScribbleLive is looking forward to this year’s Content Marketing World — the annual event that brings together the industry’s best and brightest to learn, network and have some fun. The four-day event will provide attendees with the know-how and materials to craft and execute robust content marketing strategies — and we’re excited to offer an invaluable resource this year.

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Zumvu

AUGUST 19, 2016

Facebook Mentions is a new App that can only be accessed by verified Facebook- recognized celebrity or public figure.

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Adobe Experience Cloud Blog

AUGUST 26, 2016

Author: Katie Pope Happy National Dog Day! For all of you dog lovers out there, you know that today’s just another excuse to show our friendly canines some extra lovin’ Our furry companions hold a special place near and dear to our hearts. Simply put, they know exactly how to put a smile on our faces, whether they mean to do it or not. Affectionately named (wo)man’s best friend, dogs have a lot to offer us.

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Sprout Social

AUGUST 15, 2016

For some businesses, it’s hard to stay up to date on the latest Instagram features. Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. That’s why we’re here to help you. Instagram has roughly half-a-billion users and more than 300 million active users on the network each day.

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Marketing Insider Group

AUGUST 29, 2016

These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. For instance, we’ve come a long way since the first Ford Model T production line was created. People no longer stand on a conveyor belt to do the […]. The post How to Turn Your Blog into a Lead Generating Machine appeared first on Marketing Insider Group.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. While the sophisticated magazine could have easily been mistaken for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer.

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Rock Content

AUGUST 10, 2016

Introducing ScribbleLive Spark. We’re excited to announce the launch of a new blog series called ScribbleLive Spark. This is a product focused series that will outline some of the best ways to use our products to their full capacity. For both existing and new customers, this series will provide a glimpse into how ScribbleLive can help you do content marketing more effectively.

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Zumvu

AUGUST 11, 2016

Hashtags have become a very important tool for brands to increase the reach of their content on social media.

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Adobe Experience Cloud Blog

AUGUST 24, 2016

Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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