CopyBlogger
APRIL 13, 2023
Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems. Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.
Chief Martec
APRIL 24, 2023
What an amazing time to be working in marketing and martech! Our entire industry is blossoming like the wildflower “super bloom” happening in California this spring, fed by the rain, rivers, and sunshine of generative AI, universal cloud data warehouses, and software composability. There’s literally gold flowing down from the mountains in California — and figuratively from the rush of AI-powered innovation flooding the Valley.
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Buffer Marketing
APRIL 6, 2023
LinkedIn has a reputation for being a professional networking platform where users can learn about the latest industry trends. This is because, unlike other social channels, LinkedIn revolves around helping its members stand out and attract potential employers. But these days, I’ve found myself scrolling through LinkedIn more than ever before as it has grown from simply a job site into an active and thriving social platform.
Heidi Cohen
APRIL 3, 2023
Do you understand Gen Z and what this new buying group means for your marketing? This article contains the information, charts and tips you need to succeed. The post Gen Z Marketing: What You Need to Know (Charts Included) appeared first on Heidi Cohen.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Content Marketing Institute
APRIL 19, 2023
Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.
Practical eCommerce
APRIL 17, 2023
Advertising on retailers' websites is among the fastest-growing marketing options for merchants. But success can be elusive. The post 5 Reasons Retail Media Ads Fail appeared first on Practical Ecommerce.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
APRIL 17, 2023
Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.
Animalz blog
APRIL 18, 2023
There are already plenty of use cases for generative AI in marketing. Industry and article research. Getting to first draft faster. Creating content briefs. Brainstorming titles and headers, angles, and introductions. Programmatic SEO, at a scale and sophistication previously hard to imagine. Repurposing content from one format to another. Personalizing ABM campaigns.
Hubspot Marketing
APRIL 21, 2023
Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started. So, what's the recipe for high-impact success?
Search Engine Journal
APRIL 29, 2023
Here are seven evidence-based reasons why content needs compelling visuals to fully and efficiently convey a message, tell a story, and create a connection. The post 7 Reasons Why Content Needs Amazing Images, Videos & Visuals appeared first on Search Engine Journal.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Kevin Indig
APRIL 25, 2023
Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.
Search Engine Land
APRIL 16, 2023
Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current search engine under the project name Magi. “The new search engine would offer users a far more personalized experience than the company’s current service, attempting to anticipate users’ needs,” the NY Times reports.
Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.
Neil Patel
APRIL 1, 2023
Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. They spice up your content and give your site texture to capitalize on traffic. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Hubspot Marketing
APRIL 6, 2023
Sitemaps are one of SEO's oldies but goodies. In fact, they're one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is able to locate new pages and identify updates to old pages much more quickly. In a nutshell: you can't live without 'em.
Search Engine Journal
APRIL 19, 2023
From ChatGPT keyword prompts and how it compares to traditional keyword research tools, learn how to use this powerful tool to your advantage. The post How To Use ChatGPT For Keyword Research appeared first on Search Engine Journal.
Social Media Examiner
APRIL 24, 2023
Need to update your Instagram marketing? Wondering which types of content are working best right now? In this article, you’ll discover which Instagram content types will improve organic reach, engagement, and lead generation. 3 Themes to Shape Your Instagram Content Strategy To design a successful Instagram content strategy, you need to know how the algorithm […] The post Instagram Organic Content Strategy: What Works in 2023 appeared first on Social Media Examiner.
Search Engine Land
APRIL 6, 2023
This article was co-authored by Andrew Ansley. Things, not strings. If you haven’t heard this before, it comes from a famous Google blog post that announced the Knowledge Graph. The announcement’s 11th anniversary is only a month away, yet many still struggle to understand what “things, not strings” really means for SEO. The quote is an attempt to convey that Google understands things and is no longer a simple keyword detection algorithm.
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Brand marketers are facing new challenges in 2023. Advertisers are spending more but finding it challenging to reach consumers. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion. This eBook examines how marketers can more efficiently identify and capture online shoppers.
Marketing Insider Group
APRIL 5, 2023
Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. As AI-generated experiences become more pervasive, it’s getting harder to tell the difference between what’s genuine and what’s automated. Brands need to focus on creating content that feels authentic and is true to their core values and beliefs.
Neil Patel
APRIL 5, 2023
Do you ever feel like you can’t compete with your rivals? Then I’ve got some good news for you: There’s no need to be afraid of your competitors. I know it’s easy to look at them and their mega-successful campaigns and think you’ll never be like some of these companies. That’s where you’re wrong. Why? Well, their success validates your ideas. If your competitors are doing well, it shows there’s a market, right?
Hubspot Marketing
APRIL 5, 2023
Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. This is because the buyer's journey is far from linear. Consumers engage with brands through multiple touchpoints before they make a purchase. For a lot of marketers, getting visibility into the most effective touchpoints can be tough.
Search Engine Journal
APRIL 1, 2023
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” But looking back at what I’d written two-and-a-half years ago, I realized that my actionable insights now need to be thoroughly updated in this era of constant change.
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For the 9th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More!
Social Media Examiner
APRIL 4, 2023
Want to reach more people on social media? Looking for a guide to make your social media content more inclusive and accessible to everyone, regardless of their abilities? In this article, you’ll discover how to produce accessible captions, videos, images, and ads for social media content so you can market to more people. Why Marketers […] The post How to Make Your Social Media Content More Accessible appeared first on Social Media Examiner.
Search Engine Land
APRIL 12, 2023
LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients.
Marketing Insider Group
APRIL 19, 2023
Once you determine your target audience, you have to figure out how to connect with them. That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. In fact, some professionals recommend having as many as 12 marketing channels !
Martech
APRIL 5, 2023
Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our customers think matters more — and right now, they’re pretty pessimistic. Up to 91% of consumers are changing their shopping habits in response to bleak economic news, according to a new SheerID study.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Hubspot Marketing
APRIL 14, 2023
ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. If you're unfamiliar with ChatGPT , here's what you need to know.
Search Engine Journal
APRIL 26, 2023
Google’s freemium web analytics and testing tool is being discontinued. Here’s a look at some of your alternatives to Optimize. The post 10 Best Google Optimize Alternatives for 2023 appeared first on Search Engine Journal.
Social Media Examiner
APRIL 27, 2023
Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? In this article, you’ll discover how neuroscience can help us become better marketers. Why Marketers Need Neuroscience Each of your followers, subscribers, and customers has a brilliant human brain. While each person has their own history, experience, circumstances, and personality, all of […] The post Neuroscience and Marketing: How to Hack the Buyer’s Brain appeared first on Social Media Exam
Search Engine Land
APRIL 11, 2023
While many SEO practitioners will smirk at the term “ E-E-A-T ” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
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