Adobe Experience Cloud Blog

FEBRUARY 28, 2014

'Author: Maggie Jones Confession: I make most of my major purchases between the hours of 9pm and midnight, usually in my pajamas, and often after a glass of wine (or so) at dinner. Such was the scene earlier this month, when I decided to buy a Fitbit. Why? Fitbits, which measure the calories you burn and steps you take throughout the day, combine three of my favorite things: 1) exercise, 2) gadgets, and 3) hard data with which to brag about my achievements.

Branding 134

Branding Retail Thought Leadership Price 134

Marketing Insider Group

FEBRUARY 26, 2014

'I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Sure I could just gather up all the stuff my team and I created and promote it here.

Shipping 93

Shipping Content Marketing Promotion Place 93

Duct Tape Marketing

FEBRUARY 17, 2014

'Facebook Adds Call to Action Buttons on Page Posts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Facebook recently added a feature that may help click throughs on Facebook page posts. With just a little bit of extra work you can now add native call to action buttons to your organic Facebook page updates.

Advertising 78

Advertising Advertisers Management Promotion 78

Adobe Experience Cloud Blog

FEBRUARY 20, 2014

'Author: Jon Miller Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them. But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices.

Thought Leadership 134

Thought Leadership Retail Price Education 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

FEBRUARY 18, 2014

'Author: Dayna Rothman Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. Why? Well, there are 400 million “snaps” (pictures taken within the app) sent each day, and 26 million active US users, so of course businesses are looking for ways to tap in.

Branding 134

Branding Thought Leadership Communications Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 27, 2014

'Author: Shyna Zhang Recently, I had dinner with a Marketing VP from a leading global shipping company. He told me how the Polar Vortex had caused a logistics nightmare over the busy holiday season, significantly affecting business. Weather wreaked havoc on delivery times, and Grandma’s scarf didn’t make it underneath the tree in time. Horror stories like this one create public relations problems for companies — especially for those that may unwittingly rely on consumer goodwill to fuel pr

B2C 134

B2C Shipping Logistics Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

'Author: Fab Capodicasa Spending big dollars for Valentine’s Day is for suckers. Impressing someone doesn’t have to be expensive – you just need to spend your money wisely. And who knows more about return on investment, or ROI, than marketers? Ladies and gentleman, let me reveal my secret formula for Valentine’s Day success, guaranteed to impress – or your money back.

Food 134

Food Direct Mail Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

'Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Where is it working — and more importantly, where isn’t it working? Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead.

Outbound Marketing 134

Outbound Marketing Thought Leadership Inbound Marketing eBook 134

Adobe Experience Cloud Blog

FEBRUARY 6, 2014

'Author: Amy Guarino I’m often asked the following question by marketing agencies: “When it comes to results, how do I set reasonable expectations with my client?” If you set an expectation that’s unachievable, your clients will love you…right up until the moment that you disappoint them. If you’re unclear about your goals, it’s all too likely that you and your client won’t share a vision.

Thought Leadership 134

Thought Leadership Communications Management Customer 134

Adobe Experience Cloud Blog

FEBRUARY 5, 2014

'Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Because your website is often your first line of communication with a lead, make sure that your website contains numerous targeted CTAs, speaking to leads in every stage of the sales funnel.

Real Estate 134

Real Estate Thought Leadership Price Education 134

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

FEBRUARY 4, 2014

'Author: Corinne Sklar So you have your database segmented by persona, and you’re running email campaigns. Good work! But remember, segmentation and email marketing are only the first steps toward achieving real customer engagement. A strong lead nurturing program will keep your database warm, but are your employees equipped to speak to each customer’s specific needs?

Customer 134

Customer Thought Leadership Transform Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2014

'Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. For those of you familiar with Dreamforce, it is more than a cloud computing tradeshow — it’s a sea of people, vendors, speakers, bloggers, “goodie getters”, and what felt like 60% of the Bay Area. As an exhibitor, our event plan was months in the making.

Thought Leadership 134

Thought Leadership Event Marketing Branding Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 14, 2014

'Author: Phillip Chen Lead nurturing , or the process of developing relationships with prospects over time, is a rare co-existence of two opposing variables: creativity and logic. In other words, it’s both an art and a science. Your nurture team needs to produce content, but it also needs to perform complex marketing operations. . On some marketing teams, all of your lead nurturing will be managed by one person; on other teams, it’ll be divided among several.

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Marketing Automation Platform Thought Leadership Entertainment Communications 134

Adobe Experience Cloud Blog

FEBRUARY 24, 2014

'Author: Dayna Rothman Paid email programs, or sponsored emails sent out to high-quality targets on your behalf, are a great addition to any integrated lead generation strategy. They extend your reach, attract your target audience, and increase the size of your database. But there are many potential pitfalls with paid email programs—in particular, selecting a reputable paid email vendor and getting a good return on your investment.

Thought Leadership 133

Thought Leadership Price eBook Communications 133

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Communications

Marketing Insider Group

FEBRUARY 5, 2014

'One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. But as soon as I saw it, I knew that I was one of them. Or at least I want to be.

PR 93

PR Traditional Marketing Marketing Marketers 93

Marketing Insider Group

FEBRUARY 19, 2014

'According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy?

Customer 92

Customer Energy Management Promotion 92

Marketing Insider Group

FEBRUARY 3, 2014

'As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges. How do great leaders stay current with the latest trends and polish their skills to meet these new challenges head on? At a recent meeting I attended with some of the best minds in B2B Marketing, I was introduced to Columbia University’s Center For Creative Leadership whitepaper on Learning Ag

Whitepaper 88

Whitepaper Marketing Marketers 88

Marketing Insider Group

FEBRUARY 10, 2014

'Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement. Their CEO said they were making improvements. Some writers and bloggers piled on. But I don’t think it;s time to stick a fork in Twitter yet. I’ll try to explain why.

Advertising 87

Advertising Advertisers Content Marketing Branding 87

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Marketing Insider Group

FEBRUARY 24, 2014

'My second blog post ever included my attempt to answer the question “ Why am I in Marketing? ” That article has also served as a guide post for my career and a reference for anyone who wants to know what motivates me. Why are you in marketing? What is the role of marketing in the business? . Have you answered these questions for yourself?

B2C 85

B2C Marketing Marketers Customer 85

Duct Tape Marketing

FEBRUARY 21, 2014

'5 Forgotten Offline Marketing Tactics written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jayson DeMers – Enjoy! photo credit: publichealth.columbus.gov (public domain). With the rise in popularity of online marketing, many proven offline methods are simply forgotten when marketing campaigns are planned.

Non-Profit 78

Non-Profit Marketing Marketers User-Generated 78

Duct Tape Marketing

FEBRUARY 18, 2014

'Why Social Is More Important to Sales Than Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: Le.V3T via photopin cc. From day one it’s been said that the proper use of social media is for engagement, not sales. But when you think about it – effective selling has always been about engagement first, because true engagement happens between people.

Marketing 77

Marketing Marketers Place 77

Duct Tape Marketing

FEBRUARY 13, 2014

'Why Small Businesses Still Need to Network in the Local Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Deborah Sweeney – Enjoy! Despite the rise of social networking and the perceived crumbling of face-to-face interaction it has caused, community is not dead.

Traditional Marketing 77

Traditional Marketing Marketing Strategy Branding Customer 77

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

FEBRUARY 10, 2014

'How to Make Content the Voice of Strategy written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I talk about marketing strategy a lot. It is for me the most important element when it comes to building a long-term, sustainable marketing system. photo credit: Giandomenico Ricci via photopin cc. Your strategy informs every marketing decision.

eBook 76

eBook Outbound Marketing PR Marketing Strategy 76

Duct Tape Marketing

FEBRUARY 24, 2014

'5 Things You Know But Don’t Do Enough written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I travel all around this world and speak to thousands and thousands of small business owners about the challenges of growing a business. photo credit: magro_kr via photopin cc. If I had to sum all the problems and questions I hear into just two common threads I would say it is this – “I don’t make enough money” and “I don’t have enough time.”

Price 76

Price eBook CRM Promotion 76

Duct Tape Marketing

FEBRUARY 6, 2014

'Taming the Print Zombie: How to Use a Once “Dead” Medium to Market Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Pamela Wilson – Enjoy! Twenty years ago it was one of the most important means we had to market our businesses.

Marketing 76

Marketing Marketers Promotion Place 76

Duct Tape Marketing

FEBRUARY 12, 2014

'The Future of Social Media written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Mike Stelzner. photo credit: jjutt via photopin cc. The title of today’s post is one that I could write on a monthly basis. What’s next in social media is a topic that seems to create a great deal of angst in marketing circles.

Fashion 75

Fashion Social Media Marketing Promotion Advertising 75

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Duct Tape Marketing

FEBRUARY 11, 2014

'Before Any of the Tactics Matter Answer These 3 Questions written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most marketers do the same thing. photo credit: Ed Yourdon via photopin cc.

Price 74

Price Communications Promotion Customer 74

Duct Tape Marketing

FEBRUARY 4, 2014

'How Should Business Adapt to the Facebook Paper App? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing By now you’ve probably at least read about Facebook’s newest app called Pape r. If you own an iPhone and live in the US it’s also possible that you’ve downloaded and experienced the new app.

Entertainment 74

Entertainment Promotion Marketing Marketers 74

Duct Tape Marketing

FEBRUARY 28, 2014

'5 Ways Your Offline Marketing Efforts Can Improve Your Online Reputation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Andy Beal – Enjoy! An ongoing theme in my new book, Repped: 30 Days to a Better Online Reputation , is that your offline actions greatly influence your online reputation.

PR 72

PR Marketing Marketers Marketing Strategy 72

Duct Tape Marketing

FEBRUARY 3, 2014

'Two Things Owners Must Delegate In Order to Be Free written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing There are many things that business owners must do. Certainly there’s the doing of the thing that the business does and, perhaps more importantly, the selling of the thing the business does. photo credit: bradleypjohnson via photopin cc.

Marketing 71

Marketing Marketers 71

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail