Adobe Experience Cloud Blog

SEPTEMBER 27, 2013

'Author: DJ Waldow It’s amazing how a simple “complete this sentence” Facebook post can generate so much engagement. On Wednesday, I shared the following: In less than 24 hours, the post had nearly 200 comments (okay, 185 to be exact). To put that number in perspective, my normal Facebook posts range from 0 to “a handful” of comments. More important than the high engagement is this: As a group we were able to crowdsource a list of 94 of the best marketing speakers in the world.

Thought Leadership 134

Thought Leadership Marketing Marketers 134

Marketing Insider Group

SEPTEMBER 17, 2013

'Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great? There are a lot of things, such as the mastermind behind the whole operation, Joe Pulizzi (@ JoePulizzi ) and his amazing staff at the Content Marketing Institute.

Content Marketing 108

Content Marketing Marketing Marketers Advertising 108

Duct Tape Marketing

SEPTEMBER 13, 2013

'8 Alternatives to Google Keyword Tool written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Keyword research is vital. It’s an essential tactic for developing a powerful content strategy, targeting pay per click advertising campaigns and improving search engine optimization. photo credit: shawncalhoun via photopin cc For many years Google offered what was undoubtedly the most used free tool for conducting research on popular and not so popular keyword

Advertising 78

Advertising Advertisers SEO Marketing 78

Adobe Experience Cloud Blog

SEPTEMBER 27, 2013

'Author: John McMalcolm Planning a creative and unique marketing campaign is exciting, but you should never let excitement override common sense. On occasion, a marketing campaign that initially seemed promising and effective will turn out to be a disaster, and some of them even result in serious losses. Here are some examples of great marketing ideas gone bad: Casa Sanchez: Tattoo for Free Lunch.

Thought Leadership 134

Thought Leadership Marketing Marketers Customer 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

SEPTEMBER 23, 2013

'Author: Dayna Rothman According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. While 82% inbox placement is not a horrible number, marketers would agree that there is certainly room for improvement. Your reputation as a sender is crucial.

eBook 134

eBook Thought Leadership Email Marketing Management 134

Adobe Experience Cloud Blog

SEPTEMBER 24, 2013

'Author: Phillip Chen I recently attended a company event at Marketo, where I had the privilege of talking to a senior-level salesperson. What started as a lighthearted chat soon became a battle of the generations. If this were a movie, it would have been a Western, and the conversation was like a cowboy standoff—he pulled out his Smith and Wesson, and I pulled out my iPhone 5.

Gen Z 134

Gen Z Thought Leadership Fashion Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 17, 2013

'Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. But it’s not enough just to build a list – you also need to maintain it. This means: Letting subscribers manage their preferences (or opt-out if they wish), and. Proactively cleaning and culling inactive subscribers. Email Subscription Centers.

Email Marketing 134

Email Marketing Direct Mail Thought Leadership Law 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

'Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” Three days earlier, the Federal Trade Commission announced a workshop to examine native advertising in digital media, or “the practice of blending advertisements with news, entertainment, and other content in digital media.”.

Promotion 134

Promotion Advertising Advertisers Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 13, 2013

'Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great!

Thought Leadership 134

Thought Leadership New Technology Content Marketing Analytics 134

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

'Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Obviously, hosting an event is a major investment of time and resources, and it can be a challenge to get the highest return on your investment.

Thought Leadership 134

Thought Leadership Promotion Event Marketing Product 134

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

'Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. In addition to the complexity of managing corporate social accounts, many of these companies are now looking to employees as influencers – helping to spread the brand message through their own personal networks.

Thought Leadership 134

Thought Leadership CMO Communications Promotion 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

'Author: DJ Waldow I love email marketing. I’ve been living, breathing, eating, sleeping, and sometimes dreaming email marketing for nearly a decade. You could say I’m “all in.”. While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C. And to those who still believe email (marketing) is dead , you are wrong.

Transform 134

Transform Email Marketing Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2013

'Author: Glen Lipka Recently, Yahoo! showed 30 new logos in 30 days and finally chose their new mark. The whole exercise seemed mis-prioritized to me, and here is why. The first and most important rule of marketing is that your market should know who you are. Thankfully, there is a metric that approximates this attribute of a company – Website Bounce Rate.

Thought Leadership 134

Thought Leadership Marketing Marketers Branding 134

Adobe Experience Cloud Blog

SEPTEMBER 18, 2013

'Author: Phillip Chen Recently our company went through some routine team changes, leaving me serendipitously with our Vice President of Marketing as my manager. It’s not every day that the little fish in the pond gets to play with the frolicking whales of the ocean. Yes, in my head whales frolic. No, unfortunately, our VP of Marketing does not. In my one month directly reporting to our VP of Marketing, I have learned three important lessons that can help entry-level marketers take their careers

Thought Leadership 134

Thought Leadership Marketing Marketers Management 134

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Communications

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

'Author: Megan Ziman Trust me, writing your first blog post can be scary. Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I’ll admit, I was scared. Just thinking about it sent a wave of nervousness through my body. Then the inevitable “OMG everyone is going to read this and think I’m stupid!

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Thought Leadership PR CMO B2C 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2013

'Author: Dayna Rothman My dog is a meme. And it wasn’t created by me. I got a text message early one morning from my sister-in-law, Toni, saying that Haley, my hilarious boxer dog, had been made into a meme. When Toni had come into work that morning, her co-worker quickly ushered her over to look at a funny dog meme that popped up on her Facebook page.

Law 134

Law Thought Leadership Entertainment Place 134

Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

'Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Until now, however, the AdWords conversion tracking tools have only worked for basic online conversions, such as a lead submission (form fill-out) or e-commerce transaction.

Thought Leadership 134

Thought Leadership Email Marketing Place Customer 134

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

'Author: Maggie Jones Shortly after 12:01am on Sunday, the Phillip Lim for Target Collection went live online. Online shoppers, limited to three items per order, snapped up the fashion designer’s skirts, sweatshirts, and tops, priced between $19.99 and $49.99 – quite the steal, considering the three-digit price tags on Lim’s usual wares. A few hours later, the Phillip Lim Collection bags – made from high-quality imitation leather, and all priced below $50 – became available, and the true frenzy

Fashion 134

Fashion Shoppers Retail Thought Leadership 134

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

SEPTEMBER 10, 2013

'Content quality vs. content quantity. How much content is enough? How good does it need to be? Every business struggles with this question. And the quality vs. quantity debate is something marketers have always struggled with. Reach vs. frequency. Sending enough leads to satisfy sales vs. sending them leads that convert to purchase. And content marketers in every industry are now facing the same dilemma: How much content is enough and how good does it need to be?

Entertainment 95

Entertainment Content Marketing Management Customer 95

Marketing Insider Group

SEPTEMBER 5, 2013

'Why do content marketing? I get asked this question all the time. The answer of course is that you should do it because it works. The answer is that you should do it because most of your marketing is getting less effective. We know that if we create content our customers want, content that is helpful or entertaining to them, then we will attract buyers.

Content Marketing 90

Content Marketing Entertainment Marketing Marketers 90

Marketing Insider Group

SEPTEMBER 3, 2013

'This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the

Content Marketing 90

Content Marketing Whitepaper eBook Marketing 90

Marketing Insider Group

SEPTEMBER 19, 2013

'Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. Here is an overview of my best answers to 9 questions you may be asking. Let me know your thoughts as well in the comments below.

Content Marketing 87

Content Marketing Transform Thought Leadership Marketing 87

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

SEPTEMBER 26, 2013

'We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. And it needs to reach your But first things first, right? So what is the secret ingredient to great content? Doug Kessler (@ DougKessler ) and the folks at Velocity Partners have struck again with another amazing perspective on content marketing.

Content Marketing 82

Content Marketing Customer Marketing Marketers 82

Marketing Insider Group

SEPTEMBER 11, 2013

'Welcome to my 2nd day coverage of Content Marketing World. Yesterday we covered the content quantity vs. content qualit y debate. Today, i am participating on a panel discussing Sponsored Content. There’s a lot of debate these days around sponsored content and the more recent term of “native advertising.”. Many like to point out that sponsored content is nothing new.

Entertainment 79

Entertainment Advertising Advertisers Promotion 79

Duct Tape Marketing

SEPTEMBER 30, 2013

'The Secret to Building the Most Profitable Business Possible written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Perhaps the most important marketing step any business can take is to discover a way to be different. photo credit: bernat… via photopin cc Different is doing something like no other. Different is creating your own category.

Marketing Strategy 77

Marketing Strategy Customer Product Marketing 77

Duct Tape Marketing

SEPTEMBER 16, 2013

'4 Types of Referral Programs Every Business Needs written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I get asked to talk about referrals quite often – in fact, I’ll be doing Referral Engine presentations with two distinctly different audiences this week. One of the things I always feel the need to emphasize is that referral generation is something that should be baked into pretty much every angle possible.

Non-Profit 77

Non-Profit Promotion Education Advertising 77

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Duct Tape Marketing

SEPTEMBER 19, 2013

'Why Your Small Business Needs a Content Marketing Mission Statement written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest blog post day here at Duct Tape Marketing and today’s guest is Joe Pulizzi - Enjoy! Did you know that 94% of small businesses (less than 99 employees) use some form of content marketing to grow their businesses?

Content Marketing 74

Content Marketing Whitepaper Shipping eBook 74

Duct Tape Marketing

SEPTEMBER 24, 2013

'You Get All the Ideal Clients You Create written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Recently, I conducted an all day workshop in the West Texas town of Coleman. The event was organized by the town’s Economic Development folks and championed by a long time Duct Tape reader Greg Martin. During then event I outlined the Duct Tape Marketing System in great detail. photo credit: mallix via photopin cc.

Price 73

Price Education Retail Marketing Strategy 73

Duct Tape Marketing

SEPTEMBER 26, 2013

'8 Essential Tips to Guide Your Web Design Project written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jay Baron – Enjoy! photo credit: bibliojojo. Too often, when small businesses are redesigning their websites, they lose focus.

Place 72

Place Analytics SEO Product 72

Duct Tape Marketing

SEPTEMBER 6, 2013

'How a Small Business Can Benefit from Big Data written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Big data is a hot topic these days. Just about every conference speaker I see mentions it at least once or twice in their presentation, particularly if there are big brands in the audience. But how can a small business benefit from something that seems so conceptual, so “I need an IT department and several data analysts?

Marketing Strategy 69

Marketing Strategy Branding Customer Product 69

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail