Adobe Experience Cloud Blog
NOVEMBER 26, 2014
'Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. That said, I also had a special mission assigned to me by three very important people–my children. I needed to bring back the best tchotchkes that the event had to offer.
Marketing Insider Group
NOVEMBER 17, 2014
'One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” on the topic. It is human nature to look for validation, expert advice and insights from those who understand a topic and seem to know what they are talking about. This is true in just about any major decision, including who we buy from.
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Duct Tape Marketing
NOVEMBER 17, 2014
'How to Build Your Marketing Hourglass written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters.
Adobe Experience Cloud Blog
NOVEMBER 25, 2014
'Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. But not everyone has that luxury, and I’m inspired by how non-profits, often with limited budgets, use social media to drive successful campaigns.
Adobe Experience Cloud Blog
NOVEMBER 24, 2014
'Author: Phillip Chen How many times have you gone to a website, put something in your cart only to leave it there? Now imagine condensing the amount of people that abandon their carts over the course of a month into one single day. We call it Cyber Monday and it is right on the horizon. Make sure you are ready for all the Cyber Monday activity by setting up systems to take advantage of abandoned shopping carts.
Adobe Experience Cloud Blog
NOVEMBER 20, 2014
'Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block. However, setting up a video campaign doesn’t have to be difficult.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
NOVEMBER 17, 2014
'Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion. So you know that after you’ve traveled that path, and created great content you don’t really want it to fall flat, like a soda left out on the counter.
Adobe Experience Cloud Blog
NOVEMBER 12, 2014
'Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with buyers than ever before. It also means that marketers need to stay educated about new channels, evaluate their potential, and understand all of the various marketing technologies and solutions available to he
Adobe Experience Cloud Blog
NOVEMBER 11, 2014
'Author: Raymond Coppinger In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. The theme certainly resonated with marketers in cities across North America, Europe and Asia as they came out in great numbers to catch the wave of inspiration and learn from thought leaders in the field, and their marketing peers.
Adobe Experience Cloud Blog
NOVEMBER 10, 2014
'Author: Ellen Gomes Content marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. While content marketing can be anything your organization creates to share its story, it only qualifies as content marketing if it aims to drive customer action. Today your buyers and customers are thrust into a crowded market filled with marketing messages – up to 2,900 per day.
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Adobe Experience Cloud Blog
NOVEMBER 19, 2014
'Author: Phillip Chen You’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. It is finally upon us, and here are some last minute ideas and tips to make sure your Black Friday is successful and goes off without a hitch. Be Socially Prepared. Most marketers have already spent their budget on search ads in the weeks leading up to Black Friday.
Adobe Experience Cloud Blog
NOVEMBER 6, 2014
'Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised. The latter group — the vast majority of marketers — complains: “I know I should be testing more, but…”. “But it’s hard.” “But it’s time-consuming.
Adobe Experience Cloud Blog
NOVEMBER 5, 2014
'Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. Like most other types of marketing, each person has a different approach that works best for them. Just take a look at some of the top content marketing thought leaders – they each have certain skills that differentiate them from each other, but they are all still considered “grade A” content marketers.
Adobe Experience Cloud Blog
NOVEMBER 4, 2014
'Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Adobe Experience Cloud Blog
NOVEMBER 3, 2014
'Author: Mike Moeller Just what is a season ticket holder? Does it mean that I am holding a season ticket? Of course it does. But is that the best way to describe a team’s most loyal fan? I think not. And neither does the Detroit Pistons. A couple months ago, I had the pleasure of meeting the CMO for Palace Sports and Entertainment (owners of the Detroit Pistons) at an event we hosted during AdWeek.
Marketing Insider Group
NOVEMBER 3, 2014
'This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. I talked about how content marketing, storytelling and brand publishing are more than just buzzwords.
Marketing Insider Group
NOVEMBER 19, 2014
'Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” After 2013’s word of the year selfie , the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping). It means ‘to inhale and exhale the vapor produced by an electronic cigarette or similar device.’ Some of the runner-ups were contactless, (relating to mobile phones and payments) and slacktivism, ( supporting a worthy cause with l
Marketing Insider Group
NOVEMBER 10, 2014
'Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes pathetic attempts at being “hip,” “in the moment,” and “culturally relevant.” Brand attempts at Real time marketing have faired so poorly that there’
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
NOVEMBER 3, 2014
'How True Authority Is Actually Gained written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The idea of authority has gotten a great deal of attention in business circles the last few years. People who have amassed lots of fans and follows in social networks are seen to have authority. People who have lots of blog readers or who have carved out some niche of expertise are seen to have authority.
Duct Tape Marketing
NOVEMBER 7, 2014
'Using Social Media to Generate Sales Leads written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dawn Ellis – Enjoy! photo credit: Free Images. If you’re looking to generate sale leads successfully, you need to go where the people are.
Duct Tape Marketing
NOVEMBER 13, 2014
'How to Future-Proof your Company’s Social Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Reagan Cook – Enjoy! Remember when Snapchat was simply known as that weird “sexting” app? I do. I was the first person in my circle of friends to download the app.
Duct Tape Marketing
NOVEMBER 11, 2014
'How to Make Your Competition Irrelevant written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: jenny downing via photopin cc. Lots of companies come to me for advice on ways to grow their businesses massively. I start off by telling most that if you have big growth objectives you better have big marketing vision.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
NOVEMBER 19, 2014
'Telling the Story of You written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Judy Carter. photo credit: Will Tull via photopin cc. Storytelling in business is a hot topic. Marketers, leaders and brand builders are all encouraged to create narratives around their business, culture and even products.
Duct Tape Marketing
NOVEMBER 18, 2014
'3 Super Simple Ways to Make Buffer Even More Useful written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I’ve long since professed my love of the BufferApp. But it’s been a while since I’ve shared some of the ways I use this tool, so I thought I would add some tips today. (About a year ago my youngest daughter landed a job with Buffer – so take that for what you will as you read!
Duct Tape Marketing
NOVEMBER 20, 2014
'How and Why to Conduct a Meaningful Content Audit written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Liz O’Neil Dennison – Enjoy! You’ve probably heard that a content audit is essential for driving engagement and revenue with content.
Duct Tape Marketing
NOVEMBER 14, 2014
'Be Everywhere: Connecting Social Media to the Real World written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jeremy Miller – Enjoy! photo credit: flickr. Social media is a powerful set of tools for marketers to connect with prospects and clients, but social media has its limitations.
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Duct Tape Marketing
NOVEMBER 22, 2014
'Weekend Favs November Twenty Two written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.
Duct Tape Marketing
NOVEMBER 12, 2014
'How to Create Buyer Legends written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Bryan Eisenberg. photo credit: Anna Fischer via photopin cc. Like many marketers I’ve trumpeted the virtues of something called buyer personas for years. A persona, borrowed from the theater, is a thorough description of a character in a play.
Duct Tape Marketing
NOVEMBER 29, 2014
'Weekend Favs November Twenty Nine written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.
Duct Tape Marketing
NOVEMBER 26, 2014
'Work Simply written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Carson Tate. photo credit: garryknight via photopin cc. Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive individuals all have one thing in common and that’s a system.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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