Neil Patel
SEPTEMBER 27, 2021
Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. With each one, we’ll inspect a particular aspect you can emulate that makes the blog thrive. Let’s get it started! 1.
Hootsuite
SEPTEMBER 27, 2021
Twenty years ago, if you said you worked in robo-advising, direct-to-consumer optometry, or mattress sales, you would probably be the least popular person at a dinner party. No offense but: booooring! Who invited you!? Get out! But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social med
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Marketing Insider Group
SEPTEMBER 28, 2021
If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. So how do you start using them? If you’re publishing content, you probably already are, but maybe not optimally. We’ve put together a handy guide that covers: How you can use action words strategically.
Search Engine Journal
SEPTEMBER 23, 2021
Looking for more privacy or an ad free search experience? In this post, we'll introduce 20 alternative search engines to use beyond Google. The post 20 Great Search Engines You Can Use Instead of Google appeared first on Search Engine Journal.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Traackr
SEPTEMBER 28, 2021
We share essential social commerce best practices from influencer partnerships, to budget optimization, to measurement, and more.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
SEPTEMBER 21, 2021
Article sponsored by PayPal. Buy Now, Pay Later (BNPL) is the grown-up, digital version of installment plans of the past. BNPL allows consumers to split large purchases into several monthly payments, interest-free. The industry is growing fast, with 37.7 percent of US consumers choosing the option as of July 2020. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items.
Hootsuite
SEPTEMBER 29, 2021
Thinking about buying TikTok followers ? I get it. In this instant-gratification world, of course it’s tempting to buy the metrics you want. If we as a society have developed the technology to order a pizza with an emoji on Twitter , why shouldn’t I be able to become TikTok famous with the click of a button? Organic growth just takes so much time and you want a nice juicy follower list nowwwww !
Content Marketing Institute
SEPTEMBER 23, 2021
Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives. Continue reading → The post Punch Up Your Writing With These 4 Power-Packed Tips appeared first on Content Marketing Institute.
Marketing Insider Group
SEPTEMBER 7, 2021
2022? Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. One of the most important factors to consider? Google ranking factors.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Journal
SEPTEMBER 17, 2021
YouTube offers its most detailed explanation yet regarding its recommendation engine and how it chooses which videos to display on your home page. The post How YouTube Recommends Videos appeared first on Search Engine Journal.
Sprout Social
SEPTEMBER 20, 2021
I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. You’ve probably seen them too—posting a certain number of times a day, replying to your own Tweet or using a certain number of hashtags. I have to say, the headlines do grab my attention but upon further examination I’m always unimpressed.
Neil Patel
SEPTEMBER 21, 2021
Looking for a new way to research or find content ideas for your marketing content ? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice.
Hootsuite
SEPTEMBER 22, 2021
Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. We even tried for ourselves to get shadowbanned on Instagram , with no luck. But there are many, many, many people out there who are adamant that the shadow is real, and who fear its consequences. (Wait a minute… is this the “shadow” that Ashlee Simpson was singing about ?!).
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Content Marketing Institute
SEPTEMBER 1, 2021
Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one. Continue reading → The post The 3 Strategic Pillars Behind Every Winning Content Strategy appeared first on Content Marketing Institute.
Unbounce
SEPTEMBER 16, 2021
As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.
Search Engine Journal
SEPTEMBER 10, 2021
Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research. The post How To Use Social Media for Keyword Research appeared first on Search Engine Journal.
Sprout Social
SEPTEMBER 1, 2021
As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed. Which metrics matter to you and which ones should you focus on? Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Neil Patel
SEPTEMBER 20, 2021
The key factor in the “great SEO game” is how well you optimize your site. No matter how brilliant a product or service you have, you’ll have a hard time making money if no one can find it. This guide will help you understand how to optimize your website—for free—without having to use paid tools, services, or products. Why Should You Optimize Your Website?
Hootsuite
SEPTEMBER 21, 2021
A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats. Writing these descriptions is an important part of your overall YouTube strategy.
Content Marketing Institute
SEPTEMBER 20, 2021
This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts. Continue reading → The post Hear This: Social Listening Can Help Differentiate Your Brand’s Content appeared first on Content Marketing Institute.
Marketing Insider Group
SEPTEMBER 13, 2021
Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start! Quick Takeaways. A content marketing strategy is the roadmap for all your content efforts.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Litmus
SEPTEMBER 9, 2021
Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends behind these returns. Is there anything you can do to drive a higher return? Absolutely. And we compiled and analyzed that data to give you the insights into those actions.
Sprout Social
SEPTEMBER 13, 2021
Proactive change is a precursor to growth. But forced change, which has been a constant over the last couple of years, is a challenge that tests perseverance, builds resilience and breeds perspective. Small business owners know this all too well. Small businesses, which account for 99% of businesses and employ 47% of workers in the US, were hit particularly hard by the pandemic—mom-and-pop shops closed their doors, employees were let go and suppliers halted shipments.
Neil Patel
SEPTEMBER 17, 2021
The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. However, not every platform works the same for every business. That’s why it’s important to review what’s working and what isn’t. Otherwise, you risk wasting time, energy, and money on flawed campaigns.
Hootsuite
SEPTEMBER 23, 2021
Okay, it’s official: you can’t ignore TikTok anymore. It’s the seventh most-used social media platform in the world, with 689 million global active users , and it’s been downloaded more than 2 billion times. This isn’t a fad — it’s a social media phenomenon. And it’s time to get on board (and finally find out who on earth Charli D’Amelio is). If you’re new to the video-sharing platform, we’ve got you covered.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
SEPTEMBER 2, 2021
Before you leap into new social media spaces like TikTok, Clubhouse, Twitter Spaces, Spotify, or Greenroom, stop to consider whether you should. Try this advice from Content Marketing World speakers to help you decide. Continue reading → The post 22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces appeared first on Content Marketing Institute.
Search Engine Journal
SEPTEMBER 20, 2021
Artificial intelligence can show you how, when, and where to optimize internal linking to achieve your highest ranking potential. Here's how. The post How to Build SEO-Friendly Internal Link Structures Using AI appeared first on Search Engine Journal.
Marketing Insider Group
SEPTEMBER 20, 2021
What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group.
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