CopyBlogger
APRIL 13, 2023
Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems. Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.
Businesses Grow
APRIL 12, 2023
On the latest episode of The Marketing Companion, I decided to take a deep dive into the nooks and crannies of social media marketing, and there’s nobody better to accompany me than marketing genius Dennis Yu. Dennis studies the art and science of social media success to the Nth degree and we get into some fascinating discussions that include: The ROI of a blue check mark The viral power of feel-good stories A social media platform that is killing it right now How social media platforms ar
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kuno Creative
APRIL 13, 2023
Events, both in-person and virtual, have changed considerably in recent years. Virtual events in particular have come a long way from the flat, lackluster experiences we grew accustomed to before the pandemic. Today, you can find engaging and immersive panels, expos, webinars, courses and workshops that offer just as much educational value as in-person events — without the exorbitant travel costs.
Zumvu
APRIL 13, 2023
As we enter the year 2023, the landscape of marketing is constantly evolving. With the rise of social media, it has become increasingly important for businesses to have a strong online presence.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Lynton Web
APRIL 13, 2023
HubSpot’s March releases brought an exciting addition to your reporting arsenal: customer journey analytics. In this blog, we’ll review what this means for your marketing strategy and highlight a few other releases we’re excited about. What Are Customer Journey Analytics? You could scour Google Analytics or HubSpot reports all you wanted, but there was still always an element of mystery about where your customers came in, what they did while they were here, and where they jumped off your marketi
Scoop.it!
APRIL 13, 2023
The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 2023 is here, and what do we have ? 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 billion active users, and 68% watch a video to help them make a purchase decision.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
APRIL 13, 2023
Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences.
Digital Marketer
APRIL 10, 2023
We’ve said it before and we’ll say it again: Conversions are your bottom line. You can have the best SEO, the best relationships, and more social shares than you’d ever thought possible, but it all won’t mean much if no one is converting. For many companies, conversions mean making a purchase, but the term can go far beyond just monetary value. The term “converting” to you may mean completing a form, becoming a lead, calling your team, and more.
Zumvu
APRIL 13, 2023
As businesses edge towards their post-pandemic recovery, marketing budgets are seeing a slow return. The average marketing spend boosted from 6.4 percent to 9.5 percent of company revenue.
Aspiration Marketing
APRIL 12, 2023
As a people specialist in your organization, attracting top talent is crucial for driving growth, increasing productivity and success, and fostering a positive company culture. That's where recruitment marketing comes into play - by promoting your organization as an employer of choice and crafting a strong, positive image in the minds of potential candidates.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
APRIL 13, 2023
Your company's value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that's strong enough to lift conversion rates and sales? In this article, you'll learn the definition of a value proposition, what a value prop isn't, examples of some of the best value props we've seen, and tactics to create amazing value props.
Search Engine Journal
APRIL 11, 2023
ChatGPT is not the only kid on the block. Find the AI chatbot that best suits your needs among these 11 alternatives. The post 11 ChatGPT Alternatives You Can Try In 2023 appeared first on Search Engine Journal.
Search Engine Land
APRIL 11, 2023
While many SEO practitioners will smirk at the term “ E-E-A-T ” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy.
Aspiration Marketing
APRIL 11, 2023
Email marketing is an effective and cost-efficient way for businesses to reach and engage customers. A well-built email campaign can help businesses promote products and services, keep customers informed, and boost customer loyalty. Email marketing is a great way to nurture leads and drive sales. However, many companies overlook the benefits that email marketing can offer them.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot Marketing
APRIL 14, 2023
ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. If you're unfamiliar with ChatGPT , here's what you need to know.
Search Engine Journal
APRIL 14, 2023
New technologies continue to become part of the content marketing landscape. Discover the seven biggest trends you should keep an eye on. The post 7 Content Writing Trends For 2023 appeared first on Search Engine Journal.
Businesses Grow
APRIL 10, 2023
I recently had a dream come true when I got to meet my marketing hero Philp Kotler. He was the author of my first marketing textbook that influenced me to get into marketing, and at 91, he remains an inspiration to me and countless others. Although it was largely a personal conversation — he told me he loved my Marketing Rebellion book! — we also had an interesting discussion about Peter Drucker, who was my teacher and mentor in the early 1990s.
Aspiration Marketing
APRIL 13, 2023
Webinars have quickly become vital for businesses and organizations that want to connect with their audiences. They offer a convenient and cost-effective way to reach people worldwide, and they are used to generate leads, establish authority, and increase brand awareness. However, not all webinar platforms are created equal. Some offer more features, customization options, and reliable support than others.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot Marketing
APRIL 10, 2023
Are people still using Facebook? Is BeReal the next big thing? And is TikTok still just for Gen Z? If you’re looking for answers to those questions, we’ve got ‘em. We asked 600+ U.S. adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. Here’s what we found out: Social Media Usage in 2022 vs. 2023 While 84% of US adults unsurprisingly use social media, where are they going when they use it?
Marketing Insider Group
APRIL 13, 2023
Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Can this producer-oriented framework still be valid, especially since modern business and marketing are more customer-centric than ever? (For example, twice as many companies now compete on customer experience than price or product.
Search Engine Journal
APRIL 11, 2023
Stay informed about Bard's latest features with Google's new experiment updates page. The post Google Has A New Page For Bard Chatbot Updates appeared first on Search Engine Journal.
Aspiration Marketing
APRIL 12, 2023
Congrats! You've been hired as a content marketer. The powers that be saw something in you and thought you would be a good fit for the role. Do you know what that something is?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hootsuite
APRIL 12, 2023
The message behind every cheesy coming-of-age movie is true: What makes you nerdy is actually your superpower. For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. If you arrived at this article hoping for excitement and intrigue, sorry. But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 Social Media Tool Create.
Marketing Insider Group
APRIL 11, 2023
Wait! Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into
Search Engine Journal
APRIL 11, 2023
Check out these five enterprise SEO trends and areas of opportunity to watch for in 2023. The post 5 Enterprise SEO Trends To Watch In 2023 appeared first on Search Engine Journal.
Aspiration Marketing
APRIL 10, 2023
In the world of SEO and organic traffic generation, what Google says, goes. And two of their stated top 3 factors used in determining domain authority and ranking are quality content and inbound links.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
APRIL 12, 2023
LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients.
Hubspot Marketing
APRIL 12, 2023
If you work in an office, chances are that you've heard of Slack, or you might even be using it right now. Slack is a cloud-based messaging tool taking the business world by storm. In fact, it now has more than 10 million daily users around the world, powering tens of thousands of businesses. If you've recently started using Slack and are just figuring out the platform — or if you're still trying to decide if you should implement it for your business — we've got you covered.
Search Engine Journal
APRIL 11, 2023
Two security vulnerabilities affect the popular All-In-One Security (AIOS) WordPress plugin The post WordPress Security Plugin Vulnerability Affects +1 Million Sites appeared first on Search Engine Journal.
Aspiration Marketing
APRIL 10, 2023
Content marketing is a relatively new school of thought in the marketing world, albeit making waves. The idea appears simple—create engaging, informative content that delights your audience, and when they're ready, they'll convert to customers. Sounds great, right? But how do you know if it's working?
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Expert insights. Personalized for you.
145 
Let's personalize your content