Hubspot Marketing

SEPTEMBER 14, 2017

Social media can be an overwhelming place -- even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.

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Thought Leadership Social Media Marketing Place Customer 145

Adobe Experience Cloud Blog

SEPTEMBER 15, 2017

We live in a business world that is dominated by data. In fact, data is one of the most valuable commodities today. It forms the basis of any successful marketing or ad campaign, is driving some of the biggest tech acquisitions, and is literally fueling the rise of Artificial Intelligence —a technological revolution that’s already changing the face of every industry it touches.

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Marketing Insider Group

SEPTEMBER 14, 2017

There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Make sure you aren’t making any of them! 1. Being inorganic One of the primary dangers of marketing automation is also one […]. The post Top 8 Mistakes People Make with Marketing Automation appeared first on Marketing Insider Group.

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Traackr

SEPTEMBER 11, 2017

In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale.

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Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Duct Tape Marketing

SEPTEMBER 13, 2017

Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jon Acuff. Podcast Transcript. Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line.

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Education Customer Branding Marketers 78

Adobe Experience Cloud Blog

SEPTEMBER 14, 2017

You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed. There are words that have a way of persuasively whispering in your prospects’ ears: push the button , claim the offer.

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CRM Thought Leadership Place Email Marketing 134

Traackr

SEPTEMBER 12, 2017

Discover the audience insights that marketers need to take a more sophisticated approach in enabling data-driven and measurable influencer marketing programs.

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Duct Tape Marketing

SEPTEMBER 14, 2017

5 Ways To Increase Facebook Ad Reach using Custom Audiences written by Guest Post read more at Duct Tape Marketing. With more than 2 billion monthly active users, Facebook has grown to become the kingpin of social media platforms. No matter what type of business you’re running, Facebook has an audience for you. Facebook’s Advertising platform provides tons of Ad targeting options that enable you to precisely define your target audience and reach them, no matter where they’re located, what they d

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Adobe Experience Cloud Blog

SEPTEMBER 13, 2017

This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned… The Real World: Marketing & Sales Alignment. As a marketing (and former sales) professional, I have had the not-so-privileged opportunity to play a starring role in marketing and sales misalignment.

Entertainment 134

Entertainment Thought Leadership Marketing Marketers 134

Marketing Insider Group

SEPTEMBER 12, 2017

Twitter is losing ground in the engagement game. Recently, it was revealed to be the worst social media channel for engaging consumers. Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […].

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Branding Marketing Marketers Digital Marketing 110

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Zumvu

SEPTEMBER 13, 2017

A business always needs to be efficient from an operational point of view in order to become competitive and successful on the long run.

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Duct Tape Marketing

SEPTEMBER 12, 2017

How to Conduct Your Own Total Online Presence Audit written by John Jantsch read more at Duct Tape Marketing. Wondering why your prospects don’t find you on Google, or why your website doesn’t generate traffic and leads like you thought it would? How about why your competitors seem to show up for coveted keywords above you in search results? These are good questions that you should have the answers to.

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Adobe Experience Cloud Blog

SEPTEMBER 12, 2017

LinkedIn , as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. To stay the course, LinkedIn has been quickly improving its product and adding new features. In August, I received a LinkedIn Marketing Solutions email update about some “big new features” that were added to the platform.

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Thought Leadership Marketing Marketers Management 134

Marketing Insider Group

SEPTEMBER 11, 2017

In order to be of substantial use to businesses, Facebook has been making it easier for marketers and business owners to generate leads. With more than 50 million business pages, Facebook understands it is important to provide value for business users as well as for the over 1.4 billion consumer pages. It is up to us […]. The post How to Generate Leads Using Facebook (Without Ads) appeared first on Marketing Insider Group.

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User-Generated Marketing Marketers Content Marketing 108

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Zumvu

SEPTEMBER 13, 2017

Some industry experts estimate that as many as 70% of marketers are dissatisfied with their marketing automation systems. A new study found that only 7% of those working with marketing automation systems were seeing a tangible return on their investment.

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Marketing Marketers 52

Duct Tape Marketing

SEPTEMBER 15, 2017

5 Ways to Supercharge Your Custom Audience written by Guest Post read more at Duct Tape Marketing. If you don’t upload a custom audience to your Facebook ads, pack your bags, leave, and forget about Facebook advertising. Without a custom audience, you can’t target an audience that is likely to respond to your ads and convert. A custom audience allows you to do one important thing: target a highly interested audience that has already interacted with your business.

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Customer Advertising Advertisers Promotion 71

Adobe Experience Cloud Blog

SEPTEMBER 11, 2017

Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. By now, we creatives openly acknowledge the fact that art involves some degree of imitation. This does not mean that we copy, but that we seek inspiration from those content creators who have done an excellent job. At Unmetric, we constantly measure and monitor our marketing efforts.

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Marketing Mix Thought Leadership Marketing Marketers 134

Marketing Insider Group

SEPTEMBER 13, 2017

Here’s your virtual pat on the back for focusing on customer retention. You’re in the minority, my marketing friend. Most brands are still focusing more on acquisitions despite the fact that it costs 7 times more to acquire a new customer than it does to keep an old one. Have you yet determined, what are the most […]. The post 10 Customer Retention Influencers You Should Be Taking Notes On appeared first on Marketing Insider Group.

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Customer Branding Marketing Marketers 108

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Zumvu

SEPTEMBER 10, 2017

For a sample of 18,000 e-commerce outlets, KISSMetrics reports that 30.5% of all traffic to these e-commerce stores came from organic searches performed on Google, Yahoo, Bing, etc.

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Duct Tape Marketing

SEPTEMBER 11, 2017

At a Store Called Stuff It’s About So Much More Than the Stuff! written by John Jantsch read more at Duct Tape Marketing. Today I’m thrilled to share the story of my long-time friends and Kansas Citians Casey and Sloane Simmons, co-founders of a store called Stuff , as a part of the “Amex Welcomed” program with @americanexpress , which is showcasing the people behind our favorite local businesses that welcome American Express.

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Retail Energy Place Management 69

Rock Content

SEPTEMBER 11, 2017

Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “ minimum viable content strategy “, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients onto our content marketing platform, and was again reminded of this upon reading an excellent post by the Content Marketing Institute on implementing a content platform.

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Transform Food Communications Entertainment 99

Marketing Insider Group

SEPTEMBER 12, 2017

Starting an official blog is one of the most exciting milestones for a budding professional. It is an excellent opportunity to become a force in the industry and gain valuable exposure. If you have expertise in a certain area, blogging can do wonders to propel you into the mainstream. In fact, HubSpot’s State of Inbound […]. The post 3 Strategies to Help First-Time Bloggers Become Thought Leaders appeared first on Marketing Insider Group.

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Marketers Marketing Content Marketing 106

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Marketing Insider Group

SEPTEMBER 13, 2017

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance. Numerous studies have shown business outcomes improve significantly when content delivers highly targeted, useful and relevant insights to audiences.

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Content Marketing Marketing Marketers 102

Marketing Insider Group

SEPTEMBER 11, 2017

A major revenue source that many businesses miss out on is getting single-purchase customers to return for more orders. It’s much cheaper to retain a customer than it is to get a new one, yet many e-commerce businesses don’t tap into this. Converting a current customer into one that returns time and time again requires […]. The post Transforming One-Time Customers Into Returning Buyers appeared first on Marketing Insider Group.

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Transform Customer Marketers Marketing 100

Marketing Insider Group

SEPTEMBER 15, 2017

For the 140th episode of The Marketing Book Podcast, I interviewed Ken Kupchik, author of The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction–The Real Truth About Life in Sales. Sales. It’s one of the world’s oldest professions. Lots of people fall into sales and can’t wait to get out. Sales is unpredictable, stressful, […].

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Marketers Marketing 94

Duct Tape Marketing

SEPTEMBER 15, 2017

11 Internet Marketing Stats to Optimize Your Ads Online written by Guest Post read more at Duct Tape Marketing. Advertising is a new luxury. Can you agree with the following: the more you spend on ads, the better for your business? If you think this statement is correct, we have bad news for you then. One of the most common myths many entrepreneurs believe is that they need to spend much money on advertising to promote their product.

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Advertising Advertisers Promotion Marketing 66

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Duct Tape Marketing

SEPTEMBER 14, 2017

How Small Businesses Can Run Weekly Webinars Without Breaking a Sweat written by Guest Post read more at Duct Tape Marketing. Some products or services need more than just a fancy landing page to get people to sign on the dotted line. Customers need to be educated on the benefits before they see the value. Do you have such a product or service? What if you could get your prospects to sit down with you for 60 minutes?

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Energy Education Promotion Product 65

Duct Tape Marketing

SEPTEMBER 14, 2017

Insights on Engagement written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karen Steele. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, VP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement , insights on engagement from over 2,000 global consumers and marketers.

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Duct Tape Marketing

SEPTEMBER 9, 2017

Weekend Favs September 9 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Transform Marketing Marketers 56

Duct Tape Marketing

SEPTEMBER 13, 2017

Transcript of Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. How many things have you not finished? Come on, let’s be honest. A recent statistic I read said 92% of people give up on their New Years resolutions during the first week. There are a lot of reasons we don’t finish, perfectionism, rationalization, fear, we don’t give ourselves the right goals and things to finish.

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Advertiser: ZoomInfo

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Marketing