Hubspot Marketing
JANUARY 16, 2023
Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. Let's dive in. Table of Contents.
Vertical Response
JANUARY 16, 2023
Reaching Baby Boomers with Email Marketing. Are you looking to reach out to Baby Boomers through email marketing? You’re in luck – email marketing is one of the most effective ways to engage this demographic. In this blog post, we’ll cover why it’s important to target Baby Boomers with your email campaigns, strategies for creating content that resonates, and best practices for getting the most out of your efforts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Influence & Co
JANUARY 18, 2023
Content marketing is essential.
Digital Marketer
JANUARY 16, 2023
Did you know that misaligned teams can cost businesses trillions of dollars each year? Yes, you read that right. When sales and marketing teams don’t work together cohesively, it’s sort of like having a pilot and a copilot that don’t communicate—it becomes difficult to accomplish goals and stay on the right course! Although the key to well-aligned sales and marketing teams lies in communication, that’s not the only way to keep these two departments working together.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Spiralytics
JANUARY 19, 2023
Search engine optimization (SEO) is an integral part of your marketing. It boosts your online visibility and brand awareness, among many other things. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization.
Jeff Bullas
JANUARY 16, 2023
Did you know that YouTube is the world’s second most visited website ? In fact, people watch over a billion hours of video on YouTube every day. Mind-blowing. But as with any popular digital platform, YouTube is crowded. Thousands and thousands of creators are trying to make a splash on the platform and get their content found. Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
JANUARY 17, 2023
Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Mastering the elimination of render-blocking resources will help diagnose this problem. But how? Not only are slow loading speeds a nuisance for you and your visitors, but they can also cost you significantly when it comes to SEO.
Content Marketing Institute
JANUARY 18, 2023
We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.
Jeff Bullas
JANUARY 18, 2023
Social media is a huge part of pretty much everyone’s life these days. For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date – TikTok. Although TikTok has only been around for a couple of years it’s already hit the 1 billion monthly user mark, making it on par with Instagram in terms of monthly use.
Aspiration Marketing
JANUARY 19, 2023
A wide variety of SEO tools are available, each with different objectives. Some tools are designed for specific tasks, such as competitive keyword research or backlink analysis, while others offer a broader range of features. Popular tools include Google Keyword Planner, SEMrush, Ahrefs, Yoast SEO, Moz, Google Search Console, and Screaming Frog. We'll take a quick look at this.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
JANUARY 17, 2023
Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. What is an advertorial? Benefits of Advertorial Marketing.
Search Engine Journal
JANUARY 20, 2023
OpenAI CEO Sam Altman comments on expectations for GPT-4. An overview of hints of what GPT-4 may offer. The post GPT-4 Is Coming: A Look Into The Future Of AI appeared first on Search Engine Journal.
Jeff Bullas
JANUARY 19, 2023
Twitch is one of those websites that has taken the gaming world by storm. Back in the day, you didn’t have much chance of turning your gaming hobby into a full-blown money-making machine, but these days platforms like Twitch enable its users to turn their side gig into a full-time job. This means that you can literally make money from gaming online, which if this is your passion, will be a dream come true.
Aspiration Marketing
JANUARY 17, 2023
There was a time when marketers tried to make sales by interrupting their customers. Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI. But outbound marketing needs more precision and finesse of pay-per-click (PPC) advertising.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hubspot Marketing
JANUARY 18, 2023
When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions. In this blog post, we'll outline the key features of the four common types of research design with real-life examples from UnderArmor, Carmex, and more.
Sprout Social
JANUARY 19, 2023
As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. But the metaverse isn’t a utopia. Major industry players have been under fire for metaverse crimes and safety concerns.
Jeff Bullas
JANUARY 17, 2023
Personalization has become a huge buzzword recently. And for good reason! Countless studies have proven the effectiveness of personalization for online stores. For example, one study found that 80% of consumers are more likely to buy from a company that provides an individually-tailored experience. In another survey, 70% of consumers say that how well a brand understands their individual needs impacts their loyalty.
Aspiration Marketing
JANUARY 18, 2023
A good website structure is crucial to helping visitors navigate the web presence of your company and find the information they need quickly and easily. Putting a well-structured design in place or improving an existing website can yield significant benefits.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Social Media Examiner
JANUARY 16, 2023
Are your followers ignoring your content? Looking for proven ways to get more engagement on Instagram? In this article, you’ll discover how to optimize and post Instagram content that gets comments, DMs, likes, and shares. Why Is Instagram Engagement Important to Your Marketing? If your main objectives for social media include conversion-focused actions like sales […].
Hubspot Marketing
JANUARY 18, 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Search Engine Journal
JANUARY 17, 2023
ChatGPT is trending right now, but do you know how to use it? Learn the art of making prompts and harnessing the power of AI. The post From Zero To ChatGPT Hero: How To Harness The Power Of AI In Marketing appeared first on Search Engine Journal.
Content Marketing Institute
JANUARY 19, 2023
Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Social Media Examiner
JANUARY 17, 2023
Want a better return on your Facebook ad spend? Looking for pro tips that can scale your results? In this article, you’ll discover 10 small changes that can make a big difference for your Facebook ad campaigns. #1: Enable Facebook Ads Advantage+ Creative Options To drive optimal campaign performance, Facebook advertising typically need eye-catching creatives […].
Hubspot Marketing
JANUARY 20, 2023
Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. These 24 ideas cover content, advertising, social media, SEO, and lots more. 1. Test new versions of calls-to-action that are performing poorly. Estimated cost: $50 per call-to-action This test helps you identify the best ways to move prospects further along in their buying journey.
Buffer Marketing
JANUARY 18, 2023
Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience.
CopyBlogger
JANUARY 19, 2023
In the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my. Continue Reading The post How to Become Self-Employed: 5 Key Moves for New Freelancers appeared first on Copyblogger.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
JANUARY 19, 2023
AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. This is a timely article, especially since ChatGPT went viral.
Chief Martec
JANUARY 14, 2023
I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. Partly due to macroeconomic factors — small recession?
Businesses Grow
JANUARY 16, 2023
Too short for a blog post, too cool to ignore, here are ten short observations on the marketing world worthy of your attention. Starting with … my first revenue from ChatGPT! 1. Revenue from ChatGPT. I just earned my first revenue from ChatGPT when a new client found me by searching for “top 10 marketing experts.” I tried this myself, and the list would shuffle on each query, but I was usually in the top ten.
Search Engine Roundtable
JANUARY 17, 2023
Here is another PSA from Gary Illyes of Google. In short, if you serve a 4xx status code with your robots.txt file, then Google will ignore the rules you have specified in that file.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Expert insights. Personalized for you.
144 
Let's personalize your content