Search Engine Journal
OCTOBER 22, 2021
Snapchat is more than a social network. It's a keyword discovery engine! Learn about this unique platform to get more from its customer-engaging features. The post How to Use Snapchat In Your Marketing Campaigns [Podcast] appeared first on Search Engine Journal.
Marketing Insider Group
OCTOBER 21, 2021
The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right.
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Sprout Social
OCTOBER 21, 2021
We’ve all participated in earned media. If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned media for the brand. Of course, you don’t just randomly post about brands. Something has to happen to encourage you to share, like a product is high quality or a blog post is super informative, to push you to post.
Hootsuite
OCTOBER 21, 2021
Creating great TikTok content is one thing; getting people to actually look at it is another. But harness the power of TikTok hashtags to complement your editing techniques, and you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to). If you’re here reading this, you probably already are more than aware TikTok is the social media app that’s swept the world’s smartphone users off their feet.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Search Engine Journal
OCTOBER 22, 2021
Is your YouTube viewership down? You're not alone. It's normal for watch patterns to change around this time of year. The company explains why. The post Did YouTube Change Its Algorithm? No, It’s Seasonal Decline appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
OCTOBER 18, 2021
Pinterest is a great way to get your brand noticed online. After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. Certain image sizes are more likely to catch the eyes of Pinterest users, and it’s important to understand how size can impact Pinterest success.
Hootsuite
OCTOBER 20, 2021
Going viral on TikTok isn’t just for dancing teens anymore. The platform has emerged as one of the most vibrant social media communities of today. It’s also one that makes going viral accessible in a way that few other social media networks do. Anyone can blow up on TikTok, whether they have 2 followers or 200K. It’s not by accident. The app’s algorithm provides an equal opportunity to all users to go viral and build an audience over time.
Search Engine Journal
OCTOBER 22, 2021
Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. The post Facebook Launches Audio & Video Calls For Businesses appeared first on Search Engine Journal.
Sprout Social
OCTOBER 18, 2021
For the past few years, we have seen an explosion in the use of the term “content creator.” While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. From scribes that wrote the earliest written texts of Sumerian civilization to the producers and filmmakers that create the numerous entertainment options provided by modern-day streaming services like Netflix, Hulu, and Disney+, content has always been around us.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Content Marketing Institute
OCTOBER 21, 2021
In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future. Continue reading → The post 3 Disruptions To Know To Prepare for the Future of Content and Marketing appeared first on Content Marketing Institute.
Hootsuite
OCTOBER 19, 2021
The time has come: you’ve started a TikTok account — congratulations! You’ve embraced the short-form video app that’s been sweeping the globe ( 2 billion downloads and counting !) and have been creating videos , honing your TikTok editing skills and perfecting your Doja Cat dance moves. But making creative videos about donut cereal or mom pranks is just one step in building a successful TikTok presence.
Marketing Insider Group
OCTOBER 18, 2021
Customer acquisition is the lifeblood of any business. It’s the driving force behind revenue and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right? It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more.
Sprout Social
OCTOBER 18, 2021
If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. Some metrics don’t actually affect your bottom line, and the most important key performance indicators (KPIs) can vary from video to video. So in this article, we’re going to walk you through some of the most important video content KPIs as well as when to track them and what they mean for yo
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Content Marketing Institute
OCTOBER 19, 2021
If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. Continue reading → The post Use Loyalty Content To Sustain Your Hard-Won Customer Relationships appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 22, 2021
Building an effective B2B lead generation campaign isn't easy, but it's worth getting right. Here's how to set yours up in 8 proven steps. The post Multi-Channel B2B Lead Generation: 8 Steps to Success appeared first on Search Engine Journal.
Neil Patel
OCTOBER 19, 2021
As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Perhaps your biggest advantage is you don’t need to spend quite so long building the relationships that turn people into buyers: you’ve already done that.
Hootsuite
OCTOBER 19, 2021
If you’re managing social accounts on Facebook, Instagram, or both, you can likely benefit from the management dashboard that is Facebook Business Suite. This free tool offers some powerful features for professional users. It can’t tackle all of your daily social media needs, but it can help a lot. Let’s look at how Facebook Business Suite can help your business and when you might need to add other tools into the mix.
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Content Marketing Institute
OCTOBER 22, 2021
Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes. Continue reading → The post 3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 22, 2021
Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success. The post 10 Ingredients For A Successful Content Marketing Mix appeared first on Search Engine Journal.
Neil Patel
OCTOBER 21, 2021
As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection.
Martech
OCTOBER 22, 2021
Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Litmus
OCTOBER 21, 2021
The core of Litmus is rooted in email design. We live and breathe it—and now, we want to help you build a strong foundation from the ground up. Whether you’re new to email design or a seasoned veteran, one thing’s for sure: You’ve got to have a solid understanding of the basics. That’s why we put together Foundations of Email Design to give you not only the fundamental techniques and principles to get started, but also best practices and examples, too.
Search Engine Journal
OCTOBER 20, 2021
Instagram is introducing a way for users to publish content together as a "collab." Engagement signals earned from the collab are shared between each user. The post Instagram Lets Users Co-Author Content & Share Likes appeared first on Search Engine Journal.
Neil Patel
OCTOBER 18, 2021
Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Not only will organization help you stay on top of things, but content planning helps improve the overall quality of your content.
Martech
OCTOBER 19, 2021
Data has a cost. It has to be gathered, stored and analyzed. That means storage, apps and IT. For the digital marketer, data produces no revenue until it is activated, and even then, the payoff may not be immediate. Yet data is more valuable than gold. It can find customers, tease out their preferences, and convert those wants into sales. Data enables action.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
OCTOBER 18, 2021
Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out. Continue reading → The post Why You Should Doubt Headline Best Practices Advice (Except This) appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 21, 2021
Content marketing is an essential part of any marketing strategy. Here are 10 top benefits it can bring your business. The post Top 10 Business Benefits Of Content Marketing appeared first on Search Engine Journal.
Neil Patel
OCTOBER 21, 2021
Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success.
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