Hubspot Marketing
APRIL 29, 2022
Whether you're managing thousands of blog posts or a few dozen articles, you know that it's imperative to have an editorial calendar to keep track of it all. The good news is, there are a lot of great calendar tools out there you can choose from. In fact, for those of you who are HubSpot customers, there's a marketing calendar built right into HubSpot's software.
CMO Network
APRIL 26, 2022
Recognizing 50 Of The Most Entrepreneurial CMOs In Marketing Today.
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David Meerman Scott
APRIL 25, 2022
Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.
Content Marketing Institute
APRIL 28, 2022
Content marketing is on the verge of a tech-enhanced revolution. Learn how businesses can pair the benefits of human creativity with AI efficiency to create better content with less time and effort.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
APRIL 29, 2022
Around the globe, more than 300 emails are sent and received each day , on average. That's 300 opportunities to market yourself and your business in those individual emails you send. A lot of people treat their email signatures like an afterthought, which is a big missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something yo
Sprout Social
APRIL 25, 2022
For too long, marketers have thought of Instagram as strictly B2C turf. It’s time to put this misconception to rest. The truth is, Instagram is a B2B goldmine. It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
APRIL 28, 2022
Brands like Gap, Coca-Cola, and Reebok have made splashy forays into NFTs. But before you mint an NFT, take a step back to learn what they are and how to know if they’re a good fit for your company.
Hubspot Marketing
APRIL 25, 2022
As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. And this content isn't just supposed to sound pretty — it's also supposed to be powerful enough to convert visitors into sales. In fact, as of 2022, over 60% of marketers measure the success of their content through sales. That's no small feat. If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck.
CopyBlogger
APRIL 28, 2022
You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content. Continue Reading. The post How to Build Trust in Relationships with Content Marketing appeared first on Copyblogger.
AWeber
APRIL 26, 2022
Building an engaged audience is one of the best marketing strategies around. And email is one of the most effective channels. But what's the best way to get started? How do you grow an email list without an existing audience to market to? If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
APRIL 25, 2022
Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.
Hubspot Marketing
APRIL 26, 2022
Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary. Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | W | X |. 40 S
Martech
APRIL 27, 2022
Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments.
Calvyn Lee Blog
APRIL 25, 2022
I was visiting The Tree Top Walk, A Sungai Sedim attraction at 10+ year ago together with a bunch of friends; Old time, we are fans of DLSR’s camera and we every week end been here and there taking photo. I miss the old time. (Above photo taken during 2009). The Tree Top Walk, Sungai Sedim. Recently I recall this old place, located at Kulim, Kedah.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Influence & Co
APRIL 27, 2022
Updated on April 27, 2022. Originally published on Nov. 6, 2014. As a marketer, you’re up-to-date on all the latest brand-building techniques. Your company has a killer blog and an airtight social media strategy , and you’re already thinking about how you can use TikTok to connect with your target audience.
Hubspot Marketing
APRIL 26, 2022
In 2022, it's clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it's even evolving into a shopping platform that fuses e-commerce and social media together. And, our recent survey of 580 Instagram marketers found that using the app’s shopping tools enables the highest ROI of any Instagram strategy.
Search Engine Roundtable
APRIL 26, 2022
As expected, the Google Search Console URL Parameter Tool is no longer available. If you try to access it for a specific property, you get a message that reads "this report is no longer available here." It links you to the announcement that the tool was being decommissioned today.
Calvyn Lee Blog
APRIL 23, 2022
Webinar software is very important for a trainer like me since this COVID-19 pandemic. Old time as a trainer, we mostly conduct physical a.k.a face-to-face training session, and we seldom or I can say never have a request on online training prior to the pandemic. Since the pandemic onward, 70% of my training request are conducting online, and foresee that this will be the culture for the next 5 years, so webinar tools become the tool a.k.a weapon for an educator like myself.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
AWeber
APRIL 28, 2022
It's a big deal when someone signs up for your email list. You've put in a lot of work to attract this person and to build up enough trust with them that they'll let you into their inbox. But the work isn't done once they've signed up. Now your job is to engage them – to build on the trust and interest you've established with them so they'll become a long-term, enthusiastic subscriber.
Hubspot Marketing
APRIL 25, 2022
From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. Over the years, we’ve kept you up-to-date about the social media platforms you should care about.
Content Marketing Institute
APRIL 29, 2022
Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program.
Search Engine Roundtable
APRIL 26, 2022
The time has come for the Google AdWords API to officially shutdown tomorrow, April 27th. Google warned us this would happen over a year ago and now the day has come where the legacy Google AdWords API will sunset and be fully replaced by the Google Ads API.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Kuno Creative
APRIL 26, 2022
Video marketing entails much more than just creating a video and posting it on your website. The digital marketing strategy behind the video is just as important as the creation of it. When you put time and money into producing a video, you also want to maximize its chances for ROI — and with the right blend of video marketing strategies, you can do just that.
Search Engine Journal
APRIL 27, 2022
Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021. The post YouTube Shorts Hits 30 Billion Views Per Day appeared first on Search Engine Journal.
Quikly
APRIL 26, 2022
As a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a consumer, but it isn’t until I sit down with an expert that I truly know how something works.
Search Engine Roundtable
APRIL 26, 2022
It seems that the Google Maps team is asking some Google Local Guides to update older reviews they have left in the past. Tricia Clements posted a screenshot on Twitter of the Google Maps request.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
APRIL 25, 2022
Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?
Sprout Social
APRIL 27, 2022
Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem. When Twitter launched, messages were limited to 140 characters.
Scoop.it!
APRIL 26, 2022
It’s time to take your content marketing strategy from a first-touch conversion channel to a last-touch one. Content marketing has all the makings of a powerful conversion channel that can drive your sales strategy. Read on to find out why (plus a few tips on how to get your sales team started with content marketing). Why content marketing can increase sales.
Search Engine Roundtable
APRIL 26, 2022
Google has added a section to the Google Business Profile Performance Metrics (formerly Google My Business Insights) for products. This section shows you how your products performed in Google Maps and local search. It shows you how many people viewed your products and what your top products are.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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