Hubspot Marketing
APRIL 29, 2022
Whether you're managing thousands of blog posts or a few dozen articles, you know that it's imperative to have an editorial calendar to keep track of it all. The good news is, there are a lot of great calendar tools out there you can choose from. In fact, for those of you who are HubSpot customers, there's a marketing calendar built right into HubSpot's software.
CMO Network
APRIL 26, 2022
Recognizing 50 Of The Most Entrepreneurial CMOs In Marketing Today.
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David Meerman Scott
APRIL 25, 2022
Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.
Content Marketing Institute
APRIL 28, 2022
Content marketing is on the verge of a tech-enhanced revolution. Learn how businesses can pair the benefits of human creativity with AI efficiency to create better content with less time and effort.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Hubspot Marketing
APRIL 29, 2022
Around the globe, more than 300 emails are sent and received each day , on average. That's 300 opportunities to market yourself and your business in those individual emails you send. A lot of people treat their email signatures like an afterthought, which is a big missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something yo
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
APRIL 25, 2022
For too long, marketers have thought of Instagram as strictly B2C turf. It’s time to put this misconception to rest. The truth is, Instagram is a B2B goldmine. It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift.
Content Marketing Institute
APRIL 28, 2022
Brands like Gap, Coca-Cola, and Reebok have made splashy forays into NFTs. But before you mint an NFT, take a step back to learn what they are and how to know if they’re a good fit for your company.
Hubspot Marketing
APRIL 25, 2022
As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. And this content isn't just supposed to sound pretty — it's also supposed to be powerful enough to convert visitors into sales. In fact, as of 2022, over 60% of marketers measure the success of their content through sales. That's no small feat. If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck.
Search Engine Roundtable
APRIL 26, 2022
Google is showing a "deals" tab on some local business listings. I am not sure if this is new or not, I know I covered deal labels in the local business listings but I am not sure if I saw a tab devoted to just deals?
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
CopyBlogger
APRIL 28, 2022
You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content. Continue Reading. The post How to Build Trust in Relationships with Content Marketing appeared first on Copyblogger.
Content Marketing Institute
APRIL 25, 2022
Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.
Hubspot Marketing
APRIL 26, 2022
Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary. Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | W | X |. 40 S
Search Engine Roundtable
APRIL 26, 2022
As expected, the Google Search Console URL Parameter Tool is no longer available. If you try to access it for a specific property, you get a message that reads "this report is no longer available here." It links you to the announcement that the tool was being decommissioned today.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
AWeber
APRIL 26, 2022
Building an engaged audience is one of the best marketing strategies around. And email is one of the most effective channels. But what's the best way to get started? How do you grow an email list without an existing audience to market to? If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you.
Martech
APRIL 27, 2022
Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments.
Hubspot Marketing
APRIL 26, 2022
In 2022, it's clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it's even evolving into a shopping platform that fuses e-commerce and social media together. And, our recent survey of 580 Instagram marketers found that using the app’s shopping tools enables the highest ROI of any Instagram strategy.
Search Engine Roundtable
APRIL 26, 2022
The time has come for the Google AdWords API to officially shutdown tomorrow, April 27th. Google warned us this would happen over a year ago and now the day has come where the legacy Google AdWords API will sunset and be fully replaced by the Google Ads API.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Calvyn Lee Blog
APRIL 25, 2022
I was visiting The Tree Top Walk, A Sungai Sedim attraction at 10+ year ago together with a bunch of friends; Old time, we are fans of DLSR’s camera and we every week end been here and there taking photo. I miss the old time. (Above photo taken during 2009). The Tree Top Walk, Sungai Sedim. Recently I recall this old place, located at Kulim, Kedah.
Influence & Co
APRIL 27, 2022
Updated on April 27, 2022. Originally published on Nov. 6, 2014. As a marketer, you’re up-to-date on all the latest brand-building techniques. Your company has a killer blog and an airtight social media strategy , and you’re already thinking about how you can use TikTok to connect with your target audience.
Hubspot Marketing
APRIL 25, 2022
From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. Over the years, we’ve kept you up-to-date about the social media platforms you should care about.
Search Engine Roundtable
APRIL 26, 2022
It seems that the Google Maps team is asking some Google Local Guides to update older reviews they have left in the past. Tricia Clements posted a screenshot on Twitter of the Google Maps request.
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Calvyn Lee Blog
APRIL 23, 2022
Webinar software is very important for a trainer like me since this COVID-19 pandemic. Old time as a trainer, we mostly conduct physical a.k.a face-to-face training session, and we seldom or I can say never have a request on online training prior to the pandemic. Since the pandemic onward, 70% of my training request are conducting online, and foresee that this will be the culture for the next 5 years, so webinar tools become the tool a.k.a weapon for an educator like myself.
AWeber
APRIL 28, 2022
It's a big deal when someone signs up for your email list. You've put in a lot of work to attract this person and to build up enough trust with them that they'll let you into their inbox. But the work isn't done once they've signed up. Now your job is to engage them – to build on the trust and interest you've established with them so they'll become a long-term, enthusiastic subscriber.
Content Marketing Institute
APRIL 29, 2022
Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program.
Martech
APRIL 25, 2022
Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Kuno Creative
APRIL 26, 2022
Video marketing entails much more than just creating a video and posting it on your website. The digital marketing strategy behind the video is just as important as the creation of it. When you put time and money into producing a video, you also want to maximize its chances for ROI — and with the right blend of video marketing strategies, you can do just that.
Quikly
APRIL 26, 2022
As a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a consumer, but it isn’t until I sit down with an expert that I truly know how something works.
Search Engine Roundtable
APRIL 26, 2022
Google has added a section to the Google Business Profile Performance Metrics (formerly Google My Business Insights) for products. This section shows you how your products performed in Google Maps and local search. It shows you how many people viewed your products and what your top products are.
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