Sat.Dec 17, 2022 - Fri.Dec 23, 2022

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4 Marketing Digital Transformation Trends for 2023

SMEI

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. .

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How Ecommerce Transformed Marketing 

Digital Marketer

It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.

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Big Marketing Ideas for 2023 and Beyond

Businesses Grow

In the latest episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey of Salesforce select the most impactful marketing moments of 2022 and peer into what’s ahead for 2023. Highlights include: The best commercial of the year. What the crypto collapse means to marketing. Will AR overwhelm VR as the metaverse champion? The phenomenal impact of having 2 million people on ChatGPT.

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5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research]

Hubspot Marketing

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it's time to do some housekeeping. Here, we'll cover five marketing trends that are losing steam and how marketers can respond. 1.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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Why Content Marketing is the Only Marketing Left

Digital Marketer

With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. And there are many reasons why the future is bright. Traditional marketing relies on outbound systems. It’s about reaching out to consumers to interest them in your product. This approach subjects consumers to marketing messages they don’t want.

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4 Reasons Your Lead Generation May Not Be Working

Aspiration Marketing

Generating leads is the lifeblood of your business. Whether you've been an established company for some time or are a startup looking to dramatically improve your customer base, devoting sufficient time and effort to lead generation should be a top priority for you and your team. When your lead generation tools aren't working, you likely need to figure out how to use your inbound marketing to better effect.

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Google Search In Video

Search Engine Roundtable

Google announced in India yesterday that they are testing a search feature to allow you to search text within video. This isn't a huge stretch from key moments but it is neat to see you being able to search the words spoken in a video.

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15 of the Best Productivity Blogs To Read

Hubspot Marketing

Staying productive is a goal many of us have, but finding a strategy that works can be challenging. We can also have certain periods where staying focused isn’t an issue, but others where it can feel impossible to stay on task. This is why reading about productivity is helpful, especially when the content helps you develop your own tactics for dealing with it.

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The 5 Step Process For Producing Successful Money Making Ideas

Jeff Bullas

I carry my phone with me everywhere. This small device has become my augmented self, a second brain and an always-on connection with the world. My phone is my Metaverse. Mark Zuckerberg hasn’t realized that the Metaverse is already here and Apple has been working on it since 2007. We are already living in a virtual world and have augmented reality all around us.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Achieving Authenticity In Social Media Marketing

Aspiration Marketing

Does your organization have a game plan to engage with customers using that time-honored tool, social media? Maybe you've already dipped your toes into the waters of social media, and if so, that's a good start. But it's crucial that the social media posts you put out into the world resonate with a sense of truth and authenticity. Read on for insight into how you can humanize your social media marketing strategy and make a more authentic experience for people engaging with your brand.

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Google Search Testing New Desktop Search User Interface Design

Search Engine Roundtable

We've been covering a lot of Google user interface tests but here is a look at a revamped Google Search desktop interface including some of the tests we covered before. You see the new site links tests, the new people also ask tests, four rows of the Twitter carousel, related searches in three rows and more.

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How Often You Should Publish Blog, Video, and Social Media Content

Hubspot Marketing

As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. Fortunately, HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. Here's what you need to know.

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5 Online Side Hustles That Can Make You Over $10,000 a Month

Jeff Bullas

Revenue in the global online education market is projected to reach $146.9 billion by the end of 2022. Why it matters. This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. This opportunity is available for everyone today (not just the big boys like the universities and colleges!).

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How To Get More Followers On Instagram: 22 Tips To Try via @sejournal, @theshelleywalsh

Search Engine Journal

From increasing likes to posting high-quality images, here are 22 strategies to build followers on Instagram. The post How To Get More Followers On Instagram: 22 Tips To Try appeared first on Search Engine Journal.

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5 Content Marketing Articles From 2022 That Deserve Another Look

Content Marketing Institute

Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.

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4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]

Hubspot Marketing

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers.

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3 Reasons Why You’re NOT Starting Your Online Side Hustle – And One Simple Way to Fix That

Jeff Bullas

‘I’ve got a great idea!’, you think to yourself. From a distance, all our ideas look good. We have a feeling they are going to work. Some of us even sit down and write a simple business plan , and share it with our partner, friends or even family. But as the dream and thought bubble takes form our humanity and fear show up on our shoulders, taking on the shape of demons in the center stage of our minds.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to Build and Grow a Loyal Community on LinkedIn

Social Media Examiner

Are you targeting B2B prospects? Want to build a loyal audience and LinkedIn community that are interested in your products and services? In this article, you’ll discover how to use LinkedIn to develop lasting relationships with prospects and customers. #1: Get to Know Your Target Audience on LinkedIn The key to creating meaningful relationships is […].

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2023 Email Marketing Trends: Predictions from 20 Experts

AWeber

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023.

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Striving for brand preference versus brand awareness

Businesses Grow

A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because of their profound brand strength. They have a top of mind awareness. Now, think of your favorite soft drink. Perhaps it’s something different. For me, it’s Fresca. That product that has my top of mind brand preference.

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Study: Upvoting Reviews Keeps The Reviews On Google Local Longer

Search Engine Roundtable

Here is another study from Joy Hawkins and friends. This study says that upvoting reviews tend to keep the reviews on the local listings up for a longer period of time.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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The ROI of personalized experiences: Content measurements

Martech

This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even the most sophisticated brands, offering personalized customer experiences is increasingly becoming a distinguishing factor in high-performing companies. Companies excelling at personalization can generate up to 40% more revenue than those deemed average at it, according to McKinsey.

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The Secret of Using Emotional Headlines

Marketing Insider Group

Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site.

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The Content Director’s Secret to Measurable Impact [Sponsored]

Content Marketing Institute

How do you measure content's impact? Learn to prove the value of your content campaigns with these metrics pointers.

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Google Helpful Content Update & Link Spam Update Still Making SERP Turbulence

Search Engine Roundtable

As you know, the December 2022 helpful content update and the link spam update are rolling out now. In fact, it seems like the helpful content update needs more time to do its thing. Taking a look at the past few weeks, the Google Search results, it has been pretty volatile.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Create Unforgettable Instagram Stories

Social Media Examiner

Want to create Instagram stories that people will remember and engage with? Looking for inspiration for your content? In this article, you’ll find ideas and examples you can model for your Instagram stories. You'll discover tips you can put to work right away. #1: Combine Product Stickers With Demos in Instagram Stories Want to get […]. The post How to Create Unforgettable Instagram Stories appeared first on Social Media Examiner.

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Social advertising in 2023: What do the experts predict?

Econsultancy

It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates. So, as we head into 2023, can we expect a different story? We spoke to industry experts to get some insight into what’s to come, with brand safety, first-party data, and TikTok’s ad platform all predicted to shape the year ahead.

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Why SEO Pros Need To Master Prompts: The ChatGPT Revolution via @sejournal, @VincentTerrasi

Search Engine Journal

Generate images and text to scale your content by writing great prompts. Tackle each issue with text and image using this comprehensive guide. The post Why SEO Pros Need To Master Prompts: The ChatGPT Revolution appeared first on Search Engine Journal.

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