Adobe Experience Cloud Blog
DECEMBER 29, 2017
By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018. As you check these things off of your to-do list for the year, I’d like to challenge you to think about how you’re going to grow as a marketer this year. Do you want to hone your skills when it comes to landing pages ?
Content Marketing Institute
DECEMBER 29, 2017
You’ve almost certainly heard this quote: “Good artists copy. Great artists steal.” But do you know who said it? Turns out, a lot of people. Steve Jobs attributed it to Pablo Picasso. A quick Google search shows variations attributed to many thinkers of varying levels of fame, including: Igor Stravinsky – “A good composer does not imitate; he steals.”.
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Marketing Insider Group
DECEMBER 26, 2017
When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. It can be quite overwhelming, and sets you up for the comparison game and ‘perfection paralysis’ – not wanting to hit publish until your blog looks perfect.
Duct Tape Marketing
DECEMBER 26, 2017
How to Create Local Content for Local SEO written by John Jantsch read more at Duct Tape Marketing. Pre-internet days, it didn’t take a lot for local businesses to notify a prospect that they are located in the same city. Handing them a flyer with business details and an address was pretty much a giveaway as to where you did business. Running an ad in the local daily newspaper or the Yellow Pages was how you got found in your town.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Adobe Experience Cloud Blog
DECEMBER 28, 2017
It’s the end of the year. It’s crunch time for 2018 planning. Almost everyone is evaluating what worked and what didn’t and building goals and plans for the year ahead. If you’re not, it’s time to take a long, hard look at your own performance over the last year and find ways to not just hit your goals but to exceed them for 2018. There are many questions you must ask yourself to prepare: What are you going to do differently?
Content Marketing Institute
DECEMBER 28, 2017
Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. (Since December, the Content Strategy Newsletter merged with the weekly newsletter, bringing Robert’s thoughts to even more subscribers.).
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
DECEMBER 28, 2017
Why Link Building is the New Networking written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Link Building. Despite what you may have heard, link building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, they remain an important factor in terms of your site showing up when people search for the things that you want them to find you for online.
Adobe Experience Cloud Blog
DECEMBER 27, 2017
You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is ignore it. A high unsubscribe rate can seriously hurt your reputation as a sender and could even impact your ability to hit the inbox.
Content Marketing Institute
DECEMBER 26, 2017
Have you hit that moment in the holiday season yet? You know, when the fairy dust has settled to the floor next to bits of dried pine needles, crumbs of joyously consumed (now vaguely regretted) treats, and the hair of the dog that may or may not have bitten you (but almost certainly needs a walk). I tend to get that bah-humbug feeling a couple of days before the new year brightens things again.
Rock Content
DECEMBER 27, 2017
Content marketing is constantly evolving. From the growth of mobile platforms to the shifts in which content is seen as ‘in favor,’ the landscape has changed considerably over the past few years. It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content. To help you thrive in 2018, we surveyed our own pool experts here at ScribbleLive and checked in with content marketing thought leaders around the world to give you the top ten content market
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
DECEMBER 27, 2017
A Systematic Approach to Creating Meaningful Goals written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Colin Gray. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Colin Gray. He is a speaker, teacher, podcaster, and founder of The Podcast Host , among other things. He and I discuss his effective approach to goal setting.
Zumvu
DECEMBER 29, 2017
Most bloggers share their blog posts in the social media platform like Facebook and Twitter, they are unaware of the other effective platforms.
Content Marketing Institute
DECEMBER 24, 2017
Today's students have to learn to shift their writing styles to meet different real-life purposes, says ELA teacher-author Jeremy Hyler. Teachers should understand the different contexts (school, work, and personal) and help students learn to "code switch" as needed.
Duct Tape Marketing
DECEMBER 27, 2017
Transcript of A Systematic Approach to Creating Meaningful Goals written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Everybody loves to set new goals for the New Year. Depending upon when you listen to this show, I have got a very systematic approach, that might help you not only create meaningful goals for the new year, but also break them down into monthly, weekly, and even daily activities.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
DECEMBER 23, 2017
Weekend Favs December 23 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Zumvu
DECEMBER 26, 2017
Traditional marketing defines to any kind of promotion, advertising or campaign and which has been use by organizations for years, and which has a established success rate.
Content Marketing Institute
DECEMBER 28, 2017
Estimation is pretentious rationalism, where rationalism does not serve us well (extremistan)(sic) Take only risks you can survive. Pretentious rationalism is defined as a type of ultimate explanation—announced at one time as final truth—which is termed a system. This is a term used by Taleb in the context of macroeconomic models. The use of estimating in software development project mandates those estimates be updated with actual performance data to have any credibility in the construction of
Duct Tape Marketing
DECEMBER 29, 2017
This year, I’ve had the opportunity to interview a multitude of CX leaders on my podcast, The Chief Customer Officer Human Duct Tape Show. I’m thankful to have interviewed over 40 leaders who are transforming customer experience within their organizations — some are even creating shifts in their respective industry. As 2017 comes to an end, I’m thanking all of you who have taken the time to listen to my podcast.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Content Marketing Institute
DECEMBER 25, 2017
2017 will go down as the year contributors to the magazine repeatedly blew my mind. Most editors like to think they have at least a modest (if not better) grasp of the industry they cover. After all, to be a good editor you must be able to tease out the ideas that will educate or delight your readers most – and identifying those requires a baseline of subject matter expertise.
Content Marketing Institute
DECEMBER 27, 2017
Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. There are lots of big changes to manage on the horizon – the increasing impact of voice-activation, AI automation, and tighter consumer data regulation among them. But just because you likely need to work a bit harder to keep your content marketing maturity level on track with your competition and on pace with innovation
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