Adobe Experience Cloud Blog
JUNE 2, 2020
Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their customers and the rest of the world that they are there to help when it matters most. Sometimes the course of action is obvious, but reaching each of your customers with authentic and meaningful offers requires data-driven personalized content.
Content Marketing Institute
JUNE 5, 2020
Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience. Continue reading → The post How to Do Diverse and Inclusive Content Marketing That Matters appeared first on Content Marketing Institute.
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Hubspot Marketing
JUNE 2, 2020
Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business's buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).
Search Engine Journal
MAY 31, 2020
Want to learn how to write content that brings you consistent organic traffic for months or even years? It all boils down to evergreen content. The post What Is Evergreen Content & Why Should You Care? via @JuliaEMcCoy appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
JUNE 2, 2020
Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. It’s proven that in a time of crisis, marketing budgets are first to be axed, and now more than ever, the spotlight is on demonstrating value.
Content Marketing Institute
JUNE 4, 2020
Are you asked a lot of questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. Read on for 25 of the most frequently asked questions (and their answers). Continue reading → The post 25 Answers to the Most Frequently Asked Questions in Content Marketing appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JUNE 3, 2020
Modify your content marketing plan by seeing it through the COVID-19 prism. Here are five thing you can do to keep your content efforts going. The post 5 Content Marketing Action Items During a Pandemic via @mansidhorda appeared first on Search Engine Journal.
Adobe Experience Cloud Blog
JUNE 2, 2020
We all have those moments that stand out in our careers. Our dream promotion, succeeding at tackling a massive project; just something that brings back that feeling of seeing your report card hung on the fridge with pride. For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed.
Content Marketing Institute
JUNE 3, 2020
Out-of-touch content can lose customers and subscribers. What’s the secret to content that wins new customers and evangelists for your brand? Empathy. Learn how to create it and get inspired by four brands doing it. Continue reading → The post 5 Steps to Create Empathetic Content Right Now [Examples] appeared first on Content Marketing Institute.
Marketing Insider Group
JUNE 1, 2020
Guest Post by Lead Generation Specialist Lauren Johnson. Content marketing drives free traffic to this website everyday. Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day – nearly a million page views every year. But what happens once Marketing Insider Group gets that traffic?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sprout Social
JUNE 2, 2020
A note from the authors: Our Black@Sprout Business Resource group wrote this open letter and shared it with our team last week. We’re sharing it with you today because we believe this message is important for everyone to hear. One of our values as a company is championing diversity, equity and inclusion. This commitment means we work to build a diverse team, foster an inclusive culture and invest in equity—defined as system-level change—across our organization.
Adobe Experience Cloud Blog
JUNE 2, 2020
Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing initiative have the potential to succeed?” can be answered ten times over by companies who have access to the right customer data. I t’s become imperative to have these insights, “The best engagement plans contain proven strategies.
Content Marketing Institute
JUNE 2, 2020
Michaela Alexis shares how she built a mega personal brand on LinkedIn. It started a few years ago when her post, How I Landed My Dream Job in Two Weeks on LinkedIn, went viral. Now, she runs a LinkedIn consulting business. Continue reading → The post How to Transform Your LinkedIn Presence So It’s Not Just a Resume appeared first on Content Marketing Institute.
Marketing Insider Group
JUNE 2, 2020
Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Last week I covered the content quantity vs. content qualit y debate. So here I wanted to cover an area where I see a lot of brands getting into some trouble. The reasons for this controversy are clear: Sponsored content is often advertising masquerading as pure editorial content, which can be easily misconstrued by the audience.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Duct Tape Marketing
JUNE 2, 2020
Building Good Relationships Is the Goal of Great Networking written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dr. Ivan Misner. In this episode of the Duct Tape Marketing Podcast , I interview Dr. Ivan Misner who is the founder and chairman of the business networking organization BNI. BNI was founded in 1985, the organization now has over 9,400 chapters throughout every populated continent of the world.
Bannerflow
JUNE 3, 2020
Fintech moves fast and for CMC Markets being timely with its messaging is crucial. Not only that but having the agility to work across teams, as well as deal with the unexpected means having a platform, like Bannerflow, is essential for digital advertising production. CMC Markets is one of the world’s leading online financial trading providers. It offers a web-based trading platform, as well as native mobile apps, enabling clients to perform a vast number of different trades.
Content Marketing Institute
JUNE 1, 2020
Maybe your content promotion budget’s been slashed. Maybe you never had one. Whatever the reason, these ideas will help your audience find your content and you only have to spend time to do them. Continue reading → The post 17+ Free Ways to Get More Traffic to Your Content appeared first on Content Marketing Institute.
Marketing Insider Group
JUNE 1, 2020
Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Duct Tape Marketing
JUNE 3, 2020
7 Reasons Why a Podcast Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. Today I’m starting a two-part series on podcasting. More specifically why small businesses should start podcasting. In part one, let’s talk about starting a podcast for your business. Later in part two, we will talk about being a guest on other people’s podcasts.
Rock Content
JUNE 2, 2020
If you manage a local business’ marketing, you know it’s not always easy to attract new customers. Competition with larger companies makes it almost impossible to reach the audience you want unless you invest in Digital Marketing. Strategies like Content Marketing allow companies of all sizes to compete for the same organic audience. With a small investment, you can use the reach of search engines, such as Google, to increase traffic to your internet channels.
Bannerflow
JUNE 3, 2020
Fintech moves fast and for CMC Markets being timely with its messaging is crucial. Not only that but having the agility to work across teams, as well as deal with the unexpected means having a platform, like Bannerflow, is essential for digital advertising production. CMC Markets is one of the world’s leading online financial trading providers. It offers a web-based trading platform, as well as native mobile apps, enabling clients to perform a vast number of different trades.
Traackr
JUNE 3, 2020
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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
JUNE 4, 2020
Create Your Own Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Gassner Otting. In this episode of the Duct Tape Marketing Podcast , I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. Laura delivers strategic thinking, well-honed wisdom, and perspective generated by decades of navigating change across the start-up, nonprofit, political, as well as philanthropic landscapes.
Rock Content
JUNE 4, 2020
(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. Here is an updated version). To succeed at Content Marketing (and marketing, in general), you must understand your audience. Content starts and sustains conversations with customers.
Bannerflow
JUNE 3, 2020
Fintech moves fast and for CMC Markets being timely with its messaging is crucial. Not only that but having the agility to work across teams, as well as deal with the unexpected means having a platform, like Bannerflow, is essential for digital advertising production. CMC Markets is one of the world’s leading online financial trading providers. It offers a web-based trading platform, as well as native mobile apps, enabling clients to perform a vast number of different trades.
illumin
JUNE 4, 2020
I wanted to address the events of the past week regarding the ongoing protests for George Floyd and the Black Lives Matter movement. As a company, Acuity believes in equality and supports diversity. We stand in solidarity with our employees and communities who are voicing their anguish, anger, and deep frustration with systems that oppress […].
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
JUNE 2, 2020
No one can tell you how to feel right now. written by John Jantsch read more at Duct Tape Marketing. Well, the last few months have thrown us all for a loop; that’s for sure. And now this, another chapter, one of unrest, undoubtedly related to the fear, hopelessness, and divisiveness brought on by heightened overwhelm of a pandemic. Yes, riots and protests, sparked by another senseless death of a black man at the hands of a white police officer, are the logical boiling reaction to so many pent-u
Rock Content
JUNE 5, 2020
Promoting interactions is one of the mainstays of Digital Marketing. Companies that realize this are better prepared to generate opportunities, especially using the social media wall for events. This strategy is successful, thanks to the capacity to stimulate people to take action and generate content about a theme. In events, participants feel encouraged to interact and have their participation highlighted, generating valuable content for companies.
Hootsuite
JUNE 1, 2020
Having to manage multiple social networks using different apps is time-consuming and inefficient. The amount of time you spend opening and closing tabs adds up fast. Fortunately, there’s no need to open multiple social apps to manage multiple social media profiles. If you’ve ever wondered how to manage social media accounts for multiple clients, or even just how to manage multiple social accounts for your own business, you’re in the right place.
Neil Patel
JUNE 2, 2020
Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can adjust your website so your traffic doesn’t tank. So, what’s the Page Experience update and how can you prepare for it?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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