Diggity Marketing
DECEMBER 22, 2021
Great informative article. That will help me to build link building in the right way. It’s always a pleasure to find people like you! Learning a lot from you!
Neil Patel
DECEMBER 23, 2021
Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers.
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Search Engine Journal
DECEMBER 22, 2021
Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal.
Content Marketing Institute
DECEMBER 23, 2021
The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary. Continue reading → The post 5 Reminders About Creativity From The Beatles: Get Back appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
DECEMBER 22, 2021
I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this while you’re on a lunch break, stuck in traffic or zoning out on yet another video call. So I might be asking a lot from you now, but take a minute to think about where you’ll be this time next year.
Marketing Insider Group
DECEMBER 20, 2021
In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Why? I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. Fortunately, there’s a solution that brands can use to solve this predicament called a content audit.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
DECEMBER 20, 2021
It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content. Continue reading → The post 4 User-Generated Content Ideas (and Tools To Check If They Work) appeared first on Content Marketing Institute.
Martech
DECEMBER 21, 2021
2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. Companies were forced to make hard pivots in their marketing strategy, and they needed strong marketing operations muscle to do it.
Neil Patel
DECEMBER 21, 2021
The last thing you’d ever want to do is exclude a person or group of people through your marketing. Yet many marketers and writers have made this mistake. Divisive and exclusive words and phrases have become so baked into our language that many of us don’t realize when we use them or the harm they cause. In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way.
Search Engine Journal
DECEMBER 22, 2021
Discover the right balance between incorporating important keywords with also matching the intent for the topic. Here are some tips on title tag optimization. The post Title Tag Optimization: A Complete How-to Guide appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
DECEMBER 22, 2021
If you didn't get a chance to read all 249-plus posts from Content Marketing Institute this year, here are the 10 most popular. You can read all of them in 139 minutes (or take just four minutes to read the first one). Continue reading → The post 10 Content Marketing Articles Readers (Like You) Loved This Year appeared first on Content Marketing Institute.
Martech
DECEMBER 22, 2021
“2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right?
Litmus
DECEMBER 22, 2021
Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. In most cases, the goal is to get subscribers to do something. Enter: calls-to-action (CTAs). CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important?
Search Engine Journal
DECEMBER 18, 2021
Google's John Mueller offered his opinion on moving a website from Wix to self-hosted WordPress and also discussed managed WordPress hosting The post Google’s Mueller On Self-Hosted WordPress Versus Wix appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
DECEMBER 22, 2021
In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech. Please visit Search Engine Land for the full article.
Martech
DECEMBER 20, 2021
“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. “The reason so many DAM systems and strategies fail is that their complexities aren’t understood fully.”. Davey and his team put together this resource to help marketers organize their digital assets.
Content Marketing Institute
DECEMBER 21, 2021
Creating content from variations of the same tale for months sounds like a recipe for disaster. Yet it's a formula that keeps Hallmark viewers bingeing its movies over the holidays (and all year). Here's how to learn from – and improve on – the network's success. Continue reading → The post Why a Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series appeared first on Content Marketing Institute.
Search Engine Journal
DECEMBER 20, 2021
Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes – no coding required! The post How To Use Google Sheets For Web Scraping & Campaign Building appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
DECEMBER 23, 2021
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. Please visit Search Engine Land for the full article.
Martech
DECEMBER 22, 2021
The sheer amount of customer data available to brands almost makes fragmentation inevitable. Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. “Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference.
Duct Tape Marketing
DECEMBER 22, 2021
How To Know If Starting A High-Ticket Mastermind Is The Right Move written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.
Search Engine Journal
DECEMBER 22, 2021
A Python library is a collection of useful functions and code. Learn how to use different Python libraries for SEO projects and tasks here. The post 8 Python Libraries For SEO & How To Use Them appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Land
DECEMBER 20, 2021
With a huge demand for SEO specialists, marketers shouldn’t neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs. Please visit Search Engine Land for the full article.
Martech
DECEMBER 23, 2021
Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. “It’s marketing with a conscience,” said Frank Brooks, head of EMEA marketing at dotdigital. “It’s ensuring you’re not just doing things for the sake of doing it by the book — you’re going above and beyond to put your customers first, to think about the wider impact your marketing
Duct Tape Marketing
DECEMBER 23, 2021
A Better Process For Finding The Best Talent written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ryan Englin. In this episode of the Duct Tape Marketing Podcast , I interview Ryan Englin. Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers. Key Takeaway: Finding the right talent is not an easy task to conquer.
Search Engine Journal
DECEMBER 23, 2021
Learn how to create awesome meta descriptions that help search engines understand your page’s content and inspire searchers to click through and visit your website. The post SEO Best Practices: How To Create Awesome Meta Descriptions appeared first on Search Engine Journal.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
DECEMBER 20, 2021
Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths. Please visit Search Engine Land for the full article.
Martech
DECEMBER 21, 2021
“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. “What that means is that the integration with other applications in your stack, and the visibility and control you gain, will provide you with the ability to make decisions on the fly.”. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.
Duct Tape Marketing
DECEMBER 18, 2021
Weekend Favs December 18 written by Karen Cutler read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Search Engine Journal
DECEMBER 21, 2021
What do E-A-T and YMYL stand for, and how do they factor into your on-page SEO strategy? The post E-A-T & YMYL: How To Boost Your On-Page SEO appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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