Sprout Social
FEBRUARY 17, 2022
Text messaging. Direct mail. Social media. These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. It can take hours or even days to create compelling copy.
Search Engine Journal
FEBRUARY 14, 2022
A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do. The post Top 17 SEO Podcasts For 2022 appeared first on Search Engine Journal.
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Content Marketing Institute
FEBRUARY 14, 2022
AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare.
Hootsuite
FEBRUARY 17, 2022
Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. We’ve already established that Pinterest is fantastic for advertising , but it also works great with direct sales conversions. As a place that encourages endless scrolling, Pinterest’s power is limitless. If you take the platform seriously and put some love into your business page, you can start selling products on Pinterest in 7 simple steps.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
FEBRUARY 16, 2022
The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 billion YouTube users worldwide. In one internet minute, 694,000 hours are streamed by YouTube users.
Martech
FEBRUARY 18, 2022
“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key factors that led to this divide: sales reps not knowing how to service the appropriate content in sales deals, a lack of tracking for that content’s effectiveness, and wasted time on unproductive prospecting.”.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
FEBRUARY 18, 2022
We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Read on to find out what’s coming soon to your Hootsuite experience—we hope you’re as excited as we are!
Sprout Social
FEBRUARY 14, 2022
Say you’re sitting on a lot of content. Product photos, blog posts and how-to videos. How are you going to get it all out there in front of prospects and customers? Do you have specific goals tied to your content? Maybe you want to increase leads? How about growing your brand awareness and social media presence? If you can’t answer these questions, then you need a content marketing plan.
Search Engine Journal
FEBRUARY 17, 2022
A recent survey of 600 SMBs shows 57% do not have an SEO strategy – and 23% have no plans to create one this year. The post Could 57% Of North American SMBs Still Lack An SEO Strategy? appeared first on Search Engine Journal.
Content Marketing Institute
FEBRUARY 16, 2022
Sorting out content and its value throughout your business is a must for a content practitioner in 2022. Robert Rose shares some thoughts on what you and your brand should be doing to make that happen.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hootsuite
FEBRUARY 15, 2022
If the last two years have taught us anything, it’s that digital connection is essential. While trade shows, seminars, and in-person events provide unique networking experiences, businesses can’t always rely on the physical world to grow their audience. Luckily, digital networking has never been easier. From attending webinars to hosting virtual happy hours , there are so many ways to connect online.
Martech
FEBRUARY 18, 2022
It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to more efficiently deliver what your team is charged with. That’s why several months ago we launched our ebook, “ MarTech’s guide to agile marketing for teams ” in collaboration with renowned agile marketing coach Stacey Ackerman.
Search Engine Journal
FEBRUARY 13, 2022
Remember "Mobilegeddon"? That happened as mobile search grew with more smartphone usage. But is mobile-friendliness a ranking factor today? . The post Mobile-Friendliness As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.
Content Marketing Institute
FEBRUARY 15, 2022
It’s tempting to think technology can solve all content marketing woes. But the best tech in the world won’t make you more successful – unless you get these systems, processes, and resources in place first. Here’s how.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Sprout Social
FEBRUARY 15, 2022
Do you have what it takes to be a social media consultant? Amid “the Great Resignation,” with 56% of non-freelancers saying they’re likely to freelance in the future , it’s a good time to explore this career path. But if you’re fantasizing about working four hours a week on a beach and making twice the amount of money, you’re in for a shock. This career takes time and work.
Martech
FEBRUARY 18, 2022
IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone. Focusing on its tech.
Search Engine Journal
FEBRUARY 15, 2022
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. The post Google Ads Makes Changes To Automated Extensions appeared first on Search Engine Journal.
AWeber
FEBRUARY 17, 2022
Video has become the focus of the internet and there's no better time for small businesses and growing brands to get in on the trend. Adapting your content to work through video means that you can get visibility on high-growth channels like TikTok - with more than 1 billion monthly active users - and Instagram that pivoted to video in late 2021. Video can be used throughout your whole customer journey , from generating interest in your brand and driving customer conversions to keeping them on bo
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Content Marketing Institute
FEBRUARY 18, 2022
If you want to acquire and keep great content talent (and who doesn’t?), make sure you get the distinction between constructing and creating. Both are important – but only one gets people excited to keep “making the donuts” every day.
Martech
FEBRUARY 18, 2022
As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies.
Search Engine Journal
FEBRUARY 14, 2022
A global research study finds TikTok is a key part of consumers' path to purchase, where are increasingly discovering and buying new products. The post TikTok A Key Part Of Consumers’ Path To Purchase appeared first on Search Engine Journal.
AWeber
FEBRUARY 15, 2022
As consumers shift their attention and spending online, a content marketing strategy is no longer an option. It’s a requirement. By delivering valuable content that resonates with your target audience, you can improve your reputation online and turn more visitors into customers. But as with any marketing strategy, you can’t simply dive in and hope for the best.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Hootsuite
FEBRUARY 16, 2022
If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.
Martech
FEBRUARY 18, 2022
As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However, rarely do the writers advise their readers to think about their primary challenges, develop strategies to solve them, and then – and only then! – think about the tactics (labeled as trends) they will use to carry out those strategies.
Search Engine Journal
FEBRUARY 18, 2022
Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS. The post Free Google Ads Script To Dynamically Change Target ROAS appeared first on Search Engine Journal.
Litmus
FEBRUARY 17, 2022
There’s no doubt the last few years have dramatically changed not only the way people shop, but also how they prefer to hear from brands. It’s becoming increasingly important for marketers to understand ways to bridge digital channels for an omnichannel brand experience to better attract and retain customers. . Omnichannel marketing is not just smart marketing, it’s also what people want.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sprout Social
FEBRUARY 14, 2022
The big game might bring out bitter rivalries at your watch party, but we can all root for the commercials. With 30-second slots costing as much as $7 million this year , marketing teams were feeling the game-day pressure as much as the players. But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands).
Martech
FEBRUARY 16, 2022
The restrictions on data collection via third-party cookies have made customer identification more important than ever. And while many marketers focus primarily on developing new methods of data procurement and analysis, some professionals argue improving customer experiences accomplishes the goal more effectively. “We’re talking about customer experience — classically that can mean outbound campaigns, product-driven or brand-driven, but it can also mean modern, inbound campaigns where we’re try
Search Engine Journal
FEBRUARY 16, 2022
John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains. The post Google: No SEO Bonus For Keyword-Based Domains appeared first on Search Engine Journal.
Litmus
FEBRUARY 16, 2022
According to Emma, 2021 proved to be an all time high for email send volume, with over 10 billion emails being sent. 2022 shows no signs of slowing down either—it’s predicted that this year will bring an additional 14 billion more sends than last year. With the demand for send volumes at an all time high, out of all the emails hitting our inboxes, what designs are proving to be the most effective?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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