Sprout Social
FEBRUARY 17, 2022
Text messaging. Direct mail. Social media. These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. It can take hours or even days to create compelling copy.
Search Engine Journal
FEBRUARY 14, 2022
A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do. The post Top 17 SEO Podcasts For 2022 appeared first on Search Engine Journal.
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Content Marketing Institute
FEBRUARY 14, 2022
AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare.
Martech
FEBRUARY 18, 2022
“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key factors that led to this divide: sales reps not knowing how to service the appropriate content in sales deals, a lack of tracking for that content’s effectiveness, and wasted time on unproductive prospecting.”.
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Sprout Social
FEBRUARY 16, 2022
The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 billion YouTube users worldwide. In one internet minute, 694,000 hours are streamed by YouTube users.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
FEBRUARY 17, 2022
The sheer number of martech options means there's probably something that fits your content strategy needs. But how do you find the best fit among thousands of options – and then get your teams to use it? Try these tips from experts presenting at the upcoming ContentTECH Summit.
Martech
FEBRUARY 18, 2022
It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to more efficiently deliver what your team is charged with. That’s why several months ago we launched our ebook, “ MarTech’s guide to agile marketing for teams ” in collaboration with renowned agile marketing coach Stacey Ackerman.
Sprout Social
FEBRUARY 14, 2022
Say you’re sitting on a lot of content. Product photos, blog posts and how-to videos. How are you going to get it all out there in front of prospects and customers? Do you have specific goals tied to your content? Maybe you want to increase leads? How about growing your brand awareness and social media presence? If you can’t answer these questions, then you need a content marketing plan.
Hootsuite
FEBRUARY 18, 2022
We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Read on to find out what’s coming soon to your Hootsuite experience—we hope you’re as excited as we are!
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Journal
FEBRUARY 17, 2022
A recent survey of 600 SMBs shows 57% do not have an SEO strategy – and 23% have no plans to create one this year. The post Could 57% Of North American SMBs Still Lack An SEO Strategy? appeared first on Search Engine Journal.
Martech
FEBRUARY 18, 2022
IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone. Focusing on its tech.
Sprout Social
FEBRUARY 15, 2022
Do you have what it takes to be a social media consultant? Amid “the Great Resignation,” with 56% of non-freelancers saying they’re likely to freelance in the future , it’s a good time to explore this career path. But if you’re fantasizing about working four hours a week on a beach and making twice the amount of money, you’re in for a shock. This career takes time and work.
Hootsuite
FEBRUARY 15, 2022
If the last two years have taught us anything, it’s that digital connection is essential. While trade shows, seminars, and in-person events provide unique networking experiences, businesses can’t always rely on the physical world to grow their audience. Luckily, digital networking has never been easier. From attending webinars to hosting virtual happy hours , there are so many ways to connect online.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Search Engine Journal
FEBRUARY 14, 2022
A global research study finds TikTok is a key part of consumers' path to purchase, where are increasingly discovering and buying new products. The post TikTok A Key Part Of Consumers’ Path To Purchase appeared first on Search Engine Journal.
Martech
FEBRUARY 18, 2022
As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies.
Content Marketing Institute
FEBRUARY 16, 2022
Sorting out content and its value throughout your business is a must for a content practitioner in 2022. Robert Rose shares some thoughts on what you and your brand should be doing to make that happen.
AWeber
FEBRUARY 17, 2022
Video has become the focus of the internet and there's no better time for small businesses and growing brands to get in on the trend. Adapting your content to work through video means that you can get visibility on high-growth channels like TikTok - with more than 1 billion monthly active users - and Instagram that pivoted to video in late 2021. Video can be used throughout your whole customer journey , from generating interest in your brand and driving customer conversions to keeping them on bo
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Journal
FEBRUARY 13, 2022
Remember "Mobilegeddon"? That happened as mobile search grew with more smartphone usage. But is mobile-friendliness a ranking factor today? . The post Mobile-Friendliness As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.
Martech
FEBRUARY 18, 2022
As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However, rarely do the writers advise their readers to think about their primary challenges, develop strategies to solve them, and then – and only then! – think about the tactics (labeled as trends) they will use to carry out those strategies.
Content Marketing Institute
FEBRUARY 15, 2022
It’s tempting to think technology can solve all content marketing woes. But the best tech in the world won’t make you more successful – unless you get these systems, processes, and resources in place first. Here’s how.
Litmus
FEBRUARY 17, 2022
There’s no doubt the last few years have dramatically changed not only the way people shop, but also how they prefer to hear from brands. It’s becoming increasingly important for marketers to understand ways to bridge digital channels for an omnichannel brand experience to better attract and retain customers. . Omnichannel marketing is not just smart marketing, it’s also what people want.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Journal
FEBRUARY 15, 2022
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. The post Google Ads Makes Changes To Automated Extensions appeared first on Search Engine Journal.
Martech
FEBRUARY 16, 2022
The restrictions on data collection via third-party cookies have made customer identification more important than ever. And while many marketers focus primarily on developing new methods of data procurement and analysis, some professionals argue improving customer experiences accomplishes the goal more effectively. “We’re talking about customer experience — classically that can mean outbound campaigns, product-driven or brand-driven, but it can also mean modern, inbound campaigns where we’re try
AWeber
FEBRUARY 15, 2022
As consumers shift their attention and spending online, a content marketing strategy is no longer an option. It’s a requirement. By delivering valuable content that resonates with your target audience, you can improve your reputation online and turn more visitors into customers. But as with any marketing strategy, you can’t simply dive in and hope for the best.
Litmus
FEBRUARY 16, 2022
According to Emma, 2021 proved to be an all time high for email send volume, with over 10 billion emails being sent. 2022 shows no signs of slowing down either—it’s predicted that this year will bring an additional 14 billion more sends than last year. With the demand for send volumes at an all time high, out of all the emails hitting our inboxes, what designs are proving to be the most effective?
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Search Engine Journal
FEBRUARY 18, 2022
Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS. The post Free Google Ads Script To Dynamically Change Target ROAS appeared first on Search Engine Journal.
Martech
FEBRUARY 18, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the times are changing and so are the traditional media and technologies we’ve used for years.
Content Marketing Institute
FEBRUARY 18, 2022
If you want to acquire and keep great content talent (and who doesn’t?), make sure you get the distinction between constructing and creating. Both are important – but only one gets people excited to keep “making the donuts” every day.
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