Search Engine Journal
FEBRUARY 14, 2022
A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do. The post Top 17 SEO Podcasts For 2022 appeared first on Search Engine Journal.
Sprout Social
FEBRUARY 17, 2022
Text messaging. Direct mail. Social media. These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. It can take hours or even days to create compelling copy.
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Martech
FEBRUARY 18, 2022
“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key factors that led to this divide: sales reps not knowing how to service the appropriate content in sales deals, a lack of tracking for that content’s effectiveness, and wasted time on unproductive prospecting.”.
Content Marketing Institute
FEBRUARY 14, 2022
AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
FEBRUARY 17, 2022
A recent survey of 600 SMBs shows 57% do not have an SEO strategy – and 23% have no plans to create one this year. The post Could 57% Of North American SMBs Still Lack An SEO Strategy? appeared first on Search Engine Journal.
Sprout Social
FEBRUARY 16, 2022
The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 billion YouTube users worldwide. In one internet minute, 694,000 hours are streamed by YouTube users.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
FEBRUARY 17, 2022
The sheer number of martech options means there's probably something that fits your content strategy needs. But how do you find the best fit among thousands of options – and then get your teams to use it? Try these tips from experts presenting at the upcoming ContentTECH Summit.
Search Engine Journal
FEBRUARY 13, 2022
Remember "Mobilegeddon"? That happened as mobile search grew with more smartphone usage. But is mobile-friendliness a ranking factor today? . The post Mobile-Friendliness As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.
Sprout Social
FEBRUARY 15, 2022
Do you have what it takes to be a social media consultant? Amid “the Great Resignation,” with 56% of non-freelancers saying they’re likely to freelance in the future , it’s a good time to explore this career path. But if you’re fantasizing about working four hours a week on a beach and making twice the amount of money, you’re in for a shock. This career takes time and work.
Martech
FEBRUARY 18, 2022
As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However, rarely do the writers advise their readers to think about their primary challenges, develop strategies to solve them, and then – and only then! – think about the tactics (labeled as trends) they will use to carry out those strategies.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
FEBRUARY 16, 2022
Sorting out content and its value throughout your business is a must for a content practitioner in 2022. Robert Rose shares some thoughts on what you and your brand should be doing to make that happen.
Search Engine Journal
FEBRUARY 15, 2022
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. The post Google Ads Makes Changes To Automated Extensions appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 17, 2022
This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 18, 2022
IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone. Focusing on its tech.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
David Meerman Scott
FEBRUARY 16, 2022
A dozen years ago I weighed 60 pounds more than I do now. At that time, I didn’t have the energy required to do my work and my doctor was beginning to worry about some of my numbers, discussing the possibility of putting me on medications. It was a massive wakeup call and I got to work to change my life and health!
Search Engine Journal
FEBRUARY 14, 2022
A global research study finds TikTok is a key part of consumers' path to purchase, where are increasingly discovering and buying new products. The post TikTok A Key Part Of Consumers’ Path To Purchase appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 17, 2022
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 17, 2022
The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due. QR codes have been around for years, but they’re proving to be even more effective in engaging consumers across channels. That’s because audiences watching TV in groups for big events like the recent Super Bowl are sitting there with phones in hand, ready to take action.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Industrial Marketer
FEBRUARY 15, 2022
Independent contractors who work for manufacturing companies used to depend on attending trade shows and networking events. There is an easier way to take your business to the next level, though. Digital marketing is the key to connecting with more potential customers and clients than ever before while generating additional leads and brand awareness along.
Search Engine Journal
FEBRUARY 18, 2022
Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS. The post Free Google Ads Script To Dynamically Change Target ROAS appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 18, 2022
This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 18, 2022
As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Zumvu
FEBRUARY 15, 2022
IOS push notifications are a very good means if you are looking forward to keeping your surfers busy and are focusing on delivering value to your users while they are not using the application.
Search Engine Journal
FEBRUARY 16, 2022
John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains. The post Google: No SEO Bonus For Keyword-Based Domains appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 18, 2022
Service Page owners can now show the organization they work for and include media from their portfolio. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 17, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the other shoe just dropped. One remark I recall hearing at the recent IAB leadership conference was that it was “only a matter of time” before Google restricted cross-app tracking on Android just as Apple has already crea
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Use Insider
FEBRUARY 16, 2022
Electronics marketing has changed. The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Global lockdowns heavily impacted imports of “non-essential” products. Simultaneously, the demand for home use products has skyrocketed.
Search Engine Journal
FEBRUARY 15, 2022
Conducting an SEO site audit can be challenging. Here's a list of free and useful SEO site audit tools that can help optimize your site. The post 17 Free SEO Tools For Site Audits appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 16, 2022
The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 17, 2022
Here’s a fun weekend exercise. Round up 10 marketing executives and ask them if they consider themselves customer-driven. I would bet that nine out of 10 would say yes, and the other person would explain that they focus on other things which eventually benefit the customer. The importance of the customer is so significant that most of the marketing buzzwords are about them — customer journey , customer experience (CX), customer insights, and so forth.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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