SMEI
MARCH 10, 2022
Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness.
Hootsuite
MARCH 8, 2022
Whether appealing to the algorithm or simply attracting more eyeballs, video content is a must-have for any marketing campaign. But how long should a social media video be? Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. It can be hard to nail the runtime, but there’s certainly a sweet spot that will ensure the most engagement.
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Unbounce
MARCH 8, 2022
Do you ever click the “checkout” button while looking to buy something and leave before you can finish? There’s a bunch of little things that can get in the way of a successful checkout, and they often add up. If it becomes too much of a pain to finish the checkout process, you’re outta there. The same thought process goes on with your customers. They need a friction-free experience with their checkout to cross the finish line.
Content Marketing Institute
MARCH 10, 2022
The reduce, reuse, recycle model of waste management can be a great strategy search-focused content. It can help snip and prune the content weighing down your content’s search engine results.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Search Engine Journal
MARCH 11, 2022
A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop. The post Twitter Tests More Visible Alt Text appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Unbounce
MARCH 10, 2022
As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. You’d much rather spend your precious time serving clients and growing your sales, right? Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Whether you wanna automate weekly tasks (like reporting— ugh ), improve your ability to address and fulfill your clients’ needs, or get help landing more clien
Content Marketing Institute
MARCH 8, 2022
A Sprout Social study found 70% of consumers believe it’s important for brands to take a stand on social and political issues. Here are the questions to ask before you do, and some tips and examples to inspire.
Search Engine Journal
MARCH 11, 2022
Set your business up for success when you migrate to Shopify with the best practices for SEO. Learn what to do pre and post-migration. The post SEO Best Practices For Migrating To Shopify appeared first on Search Engine Journal.
Hootsuite
MARCH 7, 2022
WhatsApp is a super popular instant messaging platform that’s come a long way since its launch way back in 2009 by two former Yahoo! employees. Fast forward thirteen years and WhatsApp is owned by Meta, who operates the platform as part of its Family of Apps, which also includes Facebook, Instagram, and Facebook Messenger. WhatsApp allows users to send and receive a whole variety of messages, including text, images, videos, documents, locations, and other content, for example, links.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Martech
MARCH 9, 2022
A personalized email will rise above the noise and engage the reader’s attention. That seems like a no-brainer. “To this day, no-one has really cracked the code,” John Hendricks told us. “You talk about personalization and it’s ‘Dear Kim’ or ‘Happy Wednesday.'” Hendricks is the founder and CEO of Ergo, a content automation platform for email that is trying to solve the puzzle of how to personalize at scale.
Content Marketing Institute
MARCH 9, 2022
So many marketers compete to attract the same audience within the same topic while drawing upon the same information or facts. How do you avoid that? Always start with two.
Search Engine Journal
MARCH 8, 2022
Despite only being used by search crawlers, is it possible XML sitemaps have nothing to do with rankings? This chapter aims to answer that question. . The post Are XML Sitemaps A Google Ranking Factor? appeared first on Search Engine Journal.
David Meerman Scott
MARCH 10, 2022
The hype-o-meter around the term Web3 has accelerated in recent months. I’ve heard from people who wonder what the new way of organizing data and content might mean for them. Here is a high-level overview of where we’ve been for the past 30+ years and where we might be heading in the next decades.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Hootsuite
MARCH 7, 2022
Since Instagram first stomped on to the social media runway in 2010, the app has gone through a lot of change: from square-only photos to the introduction of Stories and Reels to the hiding and unhiding likes crisis of 2019. But through it all, comments have remained mostly the same—for over a decade, they’ve stood faithfully (and publicly) below every post.
Content Marketing Institute
MARCH 7, 2022
How do you create content that has a high chance of ranking in featured snippets? While many assume they are the territory of SEO masters or million-dollar marketing budgets, that isn’t true. You just need this know-how.
Martech
MARCH 11, 2022
Google will put the global brakes on ads from advertisers based in Russia, it announced Thursday. This means not only that those advertisers will not be able to address Russia-based users, but will see their advertising paused worldwide. Escalating ads suspensions. Google first began imposing ad suspensions on February 27. The initial round of suspensions was aimed at Russian state-owned media outlets.
Search Engine Journal
MARCH 11, 2022
Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. The post New Ways To Grow & Manage Facebook Groups appeared first on Search Engine Journal.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Sprout Social
MARCH 7, 2022
Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. You get romanced by charts, figures and juicy audience insights. But what about the rest of the year? Every six months may have been enough in the past, but now, consumer preferences can change instantly.
Content Marketing Institute
MARCH 11, 2022
Coming up with an innovative content strategy seems like challenge enough. But that’s not the hard part. Robert Rose explains why the next step takes real courage – and how to tackle both.
Martech
MARCH 11, 2022
Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups.
Search Engine Journal
MARCH 8, 2022
1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022. The post 6 Major Changes To Content Marketing In 2022 [Report Recap] appeared first on Search Engine Journal.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
AWeber
MARCH 8, 2022
When it comes to building an email list, the challenge is finding people who are interested in your brand. Whether you’re starting from scratch or seeing a plateau in email signups, it's time to find new marketing tactics to reach customers where they are. That’s where Facebook comes in. With over 2.9 billion active monthly users, Facebook is a powerful tool for lead generation.
Sprout Social
MARCH 9, 2022
What happens on social media does not stay on social media. Single Tweets and community conversations impact the real world—from influencing what film gets honored at the Oscars , to causing a 2500% increase in app downloads. But its ability to influence markets is what makes social media for investor relations so crucial. The impact of social media on the world is here to stay.
Martech
MARCH 11, 2022
In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came to the company from The Expedia Group, where he was SVP and general manager. He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role.
Search Engine Journal
MARCH 8, 2022
Website security not an SEO issue? Think otherwise. Here are three sneaky ways spammers add hidden links to your website. The post 3 Ways Spammers Hide Links & Text on Webpages & How To Stop Them appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Traackr
MARCH 8, 2022
An analysis of paid influencer posts on TikTok that earned high engagements, video views, and engagement rates.
Litmus
MARCH 7, 2022
Subject line tests can help you get a better understanding of how to capture attention and cut through inbox clutter, but the “rules” around what separates a winning subject line from a loser aren’t so cut and dry. Read on to learn some of the subject line insights recently offered up by own Senior Email Marketing Manager, Jaina Mistry, on Constant Contact’s “Get More Opens With Great Subject Lines” webinar.
Martech
MARCH 11, 2022
Svatoslav Mutsko, Account Manager (Sales), APAC & LATAM at MGID, working in a cellar near Kyiv, after a bomb attack (courtesy MGID). “People are very dedicated to this, that’s one thing,” said Michael Korsunsky, CEO of North American operations for global native advertising platform MGID. “The second is the sense of normalcy. It’s a distraction from the nightmare that’s happening.
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