Hubspot Marketing
MAY 5, 2017
You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. That's right -- unfortunately, a lot of people still judge a book by its cover.
Adobe Experience Cloud Blog
MAY 4, 2017
Author: Ari Soffer No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it’s unlikely to evolve into a race of cyborgs bent on destroying the human race either or, steal our jobs for that matter. Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here
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Sprout Social
MAY 2, 2017
Despite social media’s proven track record, there are still some companies who aren’t quite sold. Maybe you have questions about the value you’re getting from it or even the benefits of social media for your business. Whether you’re looking for some new ways social media can benefit for your brand, or trying to sell its value to the C-Suite or even clients, we have you covered.
Marketing Insider Group
MAY 1, 2017
The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – a community. You’re opening the door, welcoming them […].
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
MAY 3, 2017
I don't know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills. That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. But sometimes, there's nothing quite like listening to a lecture, taking notes, and doing homework. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks.
Adobe Experience Cloud Blog
MAY 5, 2017
Author: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email. A message is 5x more likely to be seen in email than via Facebook. Email has the highest conversion rate (66%) when compared to social, direct mail and more.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MAY 4, 2017
Profits are like water. We need them to survive in business. We interact with customers, we sell products, we build a whole lifetime value with our consumers. And then those profits come “pouring in” like water. However, without proper supervision, those profits can drain away just as quickly. If our business is inefficient, blockages can […].
Hubspot Marketing
MAY 1, 2017
When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me.
Adobe Experience Cloud Blog
MAY 1, 2017
Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. But because that can be a crowded space, how can you optimize your advertising over time? Generating more leads from Google AdWords can be tough once you reach a certain threshold.
Sprout Social
MAY 3, 2017
There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
MAY 3, 2017
Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel.
Duct Tape Marketing
MAY 2, 2017
The Biggest Marketing Challenges for Small Businesses written by John Jantsch read more at Duct Tape Marketing. I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. In order to ensure I stay on top of trends and provide you with the most current information and tips, I continue to conduct my own research and get as much current data as possible to provide for you.
Adobe Experience Cloud Blog
MAY 2, 2017
Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways. The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. Often, we think of marketing as being “online” and “offline” or “traditional.
Sprout Social
APRIL 30, 2017
We have a wide variety of topics to discuss in May at #SproutChat. Whether we’re talking about social team collaboration , employee advocacy programs or “social media savagery,” you can expect to learn and network with industry professionals. See a topic that catches your attention? The “add to calendar” will add a meeting notice with all of the Twitter chat details to your schedule.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
MAY 2, 2017
Spoiler alert: Facebook is not the most engaging social media channel! Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. You can probably guess which platform ranks as the most potent channel for engagement. Since […]. The post Social Media Engagement – 2017’s Surprising Best and Worst Performers appeared first on Marketing Insider Group.
Duct Tape Marketing
APRIL 29, 2017
Weekend Favs April 29 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Adobe Experience Cloud Blog
MAY 3, 2017
Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter.
Sprout Social
MAY 4, 2017
El año pasado presentamos nuevas formas de utilizar el calendario de publicación de Sprout, que incluyen los indicadores del volumen de mensajes, las etiquetas de mensajes y la capacidad de exportar contenido para consultarlo sin conexión. Hoy, tenemos el placer de anunciar el lanzamiento de funciones adicionales que mejoran la colaboración del equipo y la gestión de las campañas.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Marketing Insider Group
MAY 4, 2017
Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey, then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent.
Duct Tape Marketing
MAY 5, 2017
Case Study: 40% of Sales from SEO written by Guest Post read more at Duct Tape Marketing. Search engine optimization (SEO) is changing fast. It used to be that you could use keyword stuffing and other such techniques to boost your rankings. No longer. Google and other search engines are committed to rewarding quality content that clearly and precisely answers a browser’s question.
Sprout Social
MAY 1, 2017
“Well, no two days are alike.” That is a common response to the question marketers get on a weekly basis: “What is your typical day like?”. From unexpected deadlines to mini firestorms, every day brings new hurdles to overcome and questions to answer. And while there will always be the standard items on our to-do lists, the reality of our world is that of unpredictability.
Sprout Social
MAY 4, 2017
Last year we introduced new ways to use Sprout’s publishing calendar , including message volume indicators, message tags, and the ability to export for offline use. Today we are pleased to announce even more additions to improve your team’s collaboration and campaign management. Full Visibility Into Your Content. Because content planning requires paying special attention to every detail, the new calendar list view allows for quick access to full message text and details.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
MAY 2, 2017
In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that make it possible for almost anything to happen in an instant, people are no longer willing to wait. They want it all, and they want it now. B2B buyers are the same (because you know, The post Why Timing is Critical in Lead Generation appeared first on PureB2B.
Marketing Insider Group
MAY 1, 2017
I’m done talking about “content.” The word is too conceptual to have any useful meaning. In my world, words matter. To work, words must convey common meaning. I believe the word “content” and how it’s used actually causes problems. This is undoubtedly a contributor to quality problems experienced with marketing and especially selling content.
Marketing Insider Group
MAY 3, 2017
The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows. After surveying a group of marketing and management professionals this year, it’s been reported that conferences and tradeshows top the funnel for producing the most leads and the garnering the highest ROI for B2B […].
Marketing Insider Group
MAY 1, 2017
Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit. According to a recent study, more than 80% of generated leads are lost, discarded, or ignored. Now, that’s a lot of potential revenue out the window simply because. The post Are You Managing Your Leads Effectively?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
MAY 2, 2017
Would you like to better manage changing priorities on your marketing team? How about getting increased visibility into the projects marketing is working on? Or maybe you’d love a little productivity boost so you can finally make a dent in your to-do list? According to the 11th annual State of Agile Report, these benefits are at the […].
Marketing Insider Group
MAY 5, 2017
For the 121st episode of The Marketing Book Podcast, I interviewed Sean Ellis, co-author with Morgan Brown of Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success. Sean Ellis coined the term “growth hacker” in 2010. Unfortunately, the term growth hacking is often thought to be all about devising clever workarounds that break the rules of […].
Sprout Social
MAY 5, 2017
From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. Luckily there are several strategies that help make sure wires don’t get crossed. In this week’s #SproutChat we discussed some tried and true tips for maintaining consistency on social accounts.
Sprout Social
MAY 4, 2017
No ano passado, apresentamos novas maneiras de usar o calendário de publicação do Sprout, incluindo indicadores do volume de mensagens, etiquetas de mensagens, e a capacidade de exportar para uso off-line. Hoje, temos o prazer de anunciar até mais inclusões para melhorar a gestão de campanha e colaboração da equipe. Visibilidade total do seu conteúdo.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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