Hubspot Marketing
APRIL 16, 2019
Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. But, in reality, assuming your exact buyer persona frequents the video platform is a risky move to make. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform.
Adobe Experience Cloud Blog
APRIL 19, 2019
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool.
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Sprout Social
APRIL 19, 2019
Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 billion monthly active users. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy.
Content Marketing Institute
APRIL 19, 2019
Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves. Continue reading → The post 22 Things You Wish Marketers Would Stop Doing on Social Media appeared first on Content Marketing Institute.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
APRIL 19, 2019
A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. I couldn't find it anywhere. Panicking, I called the airline. "Ma'am, your payment was denied. We emailed you about this.". Very quickly, I learned the importance of email whitelists. Fortunately, I was able to book another flight.
Adobe Experience Cloud Blog
APRIL 17, 2019
Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing. This strategic shift calls on SEO and marketing teams to move in concert in order to achieve mutual campaign KPIs.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
APRIL 16, 2019
Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help. Continue reading → The post Make Your Blog More Attractive With These 12 Visuals appeared first on Content Marketing Institute.
Hubspot Marketing
APRIL 18, 2019
For many growing companies, an email marketing service provider is one of the first tools you need in a marketer's tool belt -- and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. It's also extremely cost effective, with some studies showing an ROI of up to 4400%. As email service providers (or ESPs) continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer
Adobe Experience Cloud Blog
APRIL 15, 2019
I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip campaigns —sending communications to customers and prospects on a regular basis—remain as relevant today as ever. The difference is that marketing automation has made this process much more sophisticated.
Marketing Insider Group
APRIL 15, 2019
When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlook other content formats such as videos, podcasts, and infographics, […].
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Content Marketing Institute
APRIL 15, 2019
Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats. Continue reading → The post How to Create Content in a World With Bots appeared first on Content Marketing Institute.
Litmus
APRIL 18, 2019
If you’re looking to get the most out of your marketing budget, you should invest it in email marketing. Email continues to outperform other marketing channels by a long shot: For every dollar brands invest in email marketing, they receive 42 dollars in return , our research on email marketing ROI shows. And some brands achieve email marketing returns that are even higher.
The CMO Survey
APRIL 19, 2019
The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. This challenge holds regardless of company size, sector, or industry among the 323 marketing leaders completing the survey.
Marketing Insider Group
APRIL 15, 2019
A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing. The right platform will help you with creating content, promoting and distributing your content on the most effective channels at the optimal times, and providing […]. The post How to Choose a Content Marketing Platform for Your Business appeared first on Marketing Insider Group.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
APRIL 18, 2019
Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better. Continue reading → The post Content + Tech: How to Create Better Audience Experiences appeared first on Content Marketing Institute.
Duct Tape Marketing
APRIL 17, 2019
How to Roll Out the Red Carpet for Your Customers written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Donna Cutting. Podcast Transcript. My guest on today’s episode of the Duct Tape Marketing Podcast is Donna Cutting, CSP, Founder & CEO of Red Carpet Learning Systems. She is also the author of 501 Ways to Roll Out the Red Carpet for Your Customers.
Bannerflow
APRIL 17, 2019
Display advertising is thriving in Europe. According to eMarketer’s latest figures, it is set to grow 14.7% across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 billion in total ad spend. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know.
Marketing Insider Group
APRIL 16, 2019
At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing. For copywriters, this meant a quick resume update.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
APRIL 17, 2019
Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study and tested them with our data. Continue reading → The post Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test appeared first on Content Marketing Institute.
Duct Tape Marketing
APRIL 16, 2019
Why Being a Podcast Guest Is Your Secret SEO Weapon written by John Jantsch read more at Duct Tape Marketing. We all know that there’s a lot of SEO value in generating your own content. Blogs, videos, webinars, and podcasts are all great ways to build your brand’s online reputation, drive more traffic to your site, and boost your SERP standing. But creating your own content takes a lot of time and effort.
illumin
APRIL 15, 2019
In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S. cultural landscape have made in-culture advertising imperative.
Marketing Insider Group
APRIL 17, 2019
“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing? To discover the best way to reach and convert new customers, […]. The post What Does Employee Engagement Have to Do with Marketing?
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Moz
APRIL 18, 2019
Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Click on the whiteboard image above to open a high resolution version in a new tab!
Duct Tape Marketing
APRIL 17, 2019
Transcript of How to Roll Out the Red Carpet for Your Customers written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch.
Litmus
APRIL 19, 2019
What’s this? A new podcast from Litmus? That’s right. After an extended hiatus from The Email Design Podcast , we’re back with a new podcast called Delivering. What is Delivering? Delivering is a podcast that moves beyond just industry news for designers and developers and looks at the email industry as a whole, from strategy and copywriting to design, development, tooling, trends, culture, and more.
Marketing Insider Group
APRIL 18, 2019
Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual. In many cases, visuals are more memorable than […]. The post 5 Foundational Steps to Follow When Developing a Visual Brand appeared first on Marketing Insider Group.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Moz
APRIL 14, 2019
Posted by WallStreetOasis.com At Wall Street Oasis , we’ve noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company's website reached over 80 percent of our traffic from organic search. That’s 24.5 million visits. Needless to say, we are very tuned in to how we can continue to improve our user experience and keep Google happy.
Duct Tape Marketing
APRIL 13, 2019
Weekend Favs April 13 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Litmus
APRIL 16, 2019
Accessibility is quickly becoming as much a pillar of email marketing as it is in user experience and design. More and more brands are making sure that their email campaigns can be enjoyed by every subscriber, whether they have physical, visual, or cognitive disabilities—or even if they simply cannot view images in their emails due to a corporate setting.
Marketing Insider Group
APRIL 16, 2019
Value is imperative in today’s B2B marketplace. Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market […].
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