Sat.Aug 14, 2021 - Fri.Aug 20, 2021

article thumbnail

How to Use Tags on YouTube: A Step-by-Step Guide

Hootsuite

If you want to make sure your YouTube videos are being seen by the right people, you need to understand how YouTube tags work. This article will walk you through what tags are on YouTube and why they’re important for both content creators and the platform’s algorithm. We’ll also cover some best practices on using tags in addition to tips for creating accurate, meaningful tags that will help your video get found more easily by the right viewers — and get more views.

article thumbnail

10 Tips for More Persuasive Commercials and Ads

Neil Patel

The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Conversion Copy Tips Every SEO Writer Needs to Know via @sejournal, @JuliaEMcCoy

Search Engine Journal

Calling SEO writers! When you prioritize the needs of your audience in your content, you’ll please your readers and rank in Google. Here’s your how-to. The post 15 Conversion Copy Tips Every SEO Writer Needs to Know appeared first on Search Engine Journal.

SEO
article thumbnail

5 lessons email marketers learned in the pandemic

Martech

In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year calendar.

article thumbnail

Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

article thumbnail

3 Video Content Takeaways From Salesforce, TikTok, and Facebook

Content Marketing Institute

If you don’t have a video strategy, you’re late to the party. But you can learn from those blazing the trail. Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play. Continue reading → The post 3 Video Content Takeaways From Salesforce, TikTok, and Facebook appeared first on Content Marketing Institute.

More Trending

article thumbnail

5 Things You Could Be Automating With Google Ads Scripts via @sejournal, @siliconvallaeys

Search Engine Journal

Google Ad scripts are here to stay. Here are specific scripts for PPC tasks that should be at the top of your list to try. The post 5 Things You Could Be Automating With Google Ads Scripts appeared first on Search Engine Journal.

article thumbnail

9 Examples of Ebooks that Convert Like Crazy

Marketing Insider Group

Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. We’ve curated 9 awesome ebook examples that demonstrate how brands can not only offer downloadable content, but make it convert like crazy.

article thumbnail

How to Make Money as a Freelance Social Media Manager

Hootsuite

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. If you already have some experience under your belt, it’s quick and easy to get started as a freelancer. (Keep reading to find out how to get started in just four steps.).

article thumbnail

8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how. Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign.

article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

8 TikTok Power Features & Benefits for Digital Marketers via @sejournal, @digital_future

Search Engine Journal

Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you. The post 8 TikTok Power Features & Benefits for Digital Marketers appeared first on Search Engine Journal.

article thumbnail

Personal Content Experiences Matter More Than Personalized Content [Video Series]

Content Marketing Institute

Why can’t marketers use all those great digital tech tools to realize their vision of becoming their audience’s favorite content brand? Because we’ve confused personalized for personal. Continue reading → The post Personal Content Experiences Matter More Than Personalized Content [Video Series] appeared first on Content Marketing Institute.

article thumbnail

What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. The COVID-19 pandemic put further strain on brick-and-mortar businesses. Now executives are all in on digital transformation. .

article thumbnail

Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting them into a customer.

article thumbnail

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

How to Create High-Quality Content via @sejournal, @MrDannyGoodwin

Search Engine Journal

What is high-quality content, anyway? Learn how content quality supports SEO, what quality looks like, how it's measured, and more. The post How to Create High-Quality Content appeared first on Search Engine Journal.

SEO
article thumbnail

21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)

Content Marketing Institute

You need data to know your audience – but regulations and policies about how you get it are constantly changing. Don’t panic. Take the advice of these 21 content marketing experts on how to make the most of a cookieless, privacy-focused future. Continue reading → The post 21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent) appeared first on Content Marketing Institute.

article thumbnail

10 Community management tools to engage with your audience

Sprout Social

Social media marketing involves much more than just posting on social media. It includes content planning, measuring analytics, copywriting and design, and more. Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. To help your marketing team find the best options, we’ve put together a list of 10 different community management tools that are perfect for engaging your

article thumbnail

What I Learned by Spending $100,000 on TV Ads

Neil Patel

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.

article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

Facebook’s First-Ever Report On Most Viewed Content via @sejournal, @MattGSouthern

Search Engine Journal

Facebook published a report which offers a first-ever look at what content gets the most views in peoples’ news feeds. The post Facebook’s First-Ever Report On Most Viewed Content appeared first on Search Engine Journal.

article thumbnail

Getting the most out of AR and VR experiences

Martech

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items. But now in the world of virtual and augmented reality, consumers are test-driving electric vehicles , and renters are inspecting and leasing their new home.

article thumbnail

Quiz: What Type of Social Media Marketer Are You in Friends Characters?

Hootsuite

We can’t explain it, but your stance on Pinterest tells us everything we need to know. Learn more about your results: Click me if you got Monica! Click me if you got Rachel! Click me if you got Chandler! Click me if you got Ross! Click me if you got Phoebe! Click me if you got Joey! Easily manage all your social media in one place and save time with Hootsuite.

article thumbnail

Get the Most Out of Instagram With These Tips, Tricks, and Expert Advice

Content Marketing Institute

As Instagram ups its game to be an entertaining destination, your brand should consider all the new and familiar options with this roundup of tips, examples, and expert advice. Continue reading → The post Get the Most Out of Instagram With These Tips, Tricks, and Expert Advice appeared first on Content Marketing Institute.

article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

Google is Rewriting Title Tags in SERPs via @sejournal, @MattGSouthern

Search Engine Journal

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. The post Google is Rewriting Title Tags in SERPs appeared first on Search Engine Journal.

SEO
article thumbnail

Balancing risk and reach: The brand safety dilemma

Martech

Do you know where your clicks are coming from? Do you know where your ad is going? No one wants to see their product advertised on a web site pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety should can prevent that from happening, but that practice is imperfect. “Your brand is a valuable financial asset that can be damaged in an increasing myriad of ways,” said Kristoffer Belau, SVP Digital Media at MediaMonks, a digital production company.

article thumbnail

More than a buzzword: Lead with social to see customer experience differently

Sprout Social

In the last few years, “customer experience” (or CX) has become a buzzword that every business appears to be developing a strategy for, or changing a process to address. How many businesses are factoring social media into this equation? For so many companies, social media teams are still the last to know about high-level strategy changes. But when it comes to understanding your customers, they’re first in line.

article thumbnail

Content Marketing Resilience: How To Keep Going When the Going Gets Tough(er)

Content Marketing Institute

Truly resilient content marketing requires reinvention and inspiration in the most arduous circumstances. Here’s what you need to know. Continue reading → The post Content Marketing Resilience: How To Keep Going When the Going Gets Tough(er) appeared first on Content Marketing Institute.

article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

New Research Shows How to Win in Local Search via @sejournal, @martinibuster

Search Engine Journal

Research on millions of sessions and page views identified what traffic channels bring more sales and engagement The post New Research Shows How to Win in Local Search appeared first on Search Engine Journal.

SEO
article thumbnail

The Real Story on MarTech: Where should personalization reside in your new stack?

Martech

Online personalization as a concept has been with us for more than two decades, but recent developments have elevated its importance for martech leaders: Greater attention to test and optimization leading to demands for more “always-on” personalization programs; Better access to customer data and segments, opening up possibilities for more targeted experiences in any digital setting; Emergence of AI and ML-based approaches for automating personalization logic; and Heightened customer expectation

article thumbnail

A guide to hashtag campaigns for marketers

Sprout Social

If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got a great tactic for you to try: hashtag campaigns. Hashtag campaigns help make it easier for your brand’s message to spread, so long as they’re done properly and make sense for the platform and the audience. To help you determine if a hashtag campaign is the best idea for your brand, we’re going to cover what exactly a hashtag campaign is, benefits of