Hubspot Marketing

AUGUST 15, 2018

In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute”. After weeks of testing, she figured out which post time raked in the most likes, and, from then on, she could easily get 200 likes on all her Instagram posts.

Non-Profit 145

Non-Profit B2C Energy Education 145

Adobe Experience Cloud Blog

AUGUST 16, 2018

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on investment? How did they influence sales and opportunities?

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Marketing Insider Group

AUGUST 13, 2018

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making. Or, two, focusing […]. The post How to Define and Measure the ROI of Content Marketing?

Key Performance Indicator 111

Key Performance Indicator Content Marketing Marketing Marketers 111

Sprout Social

AUGUST 14, 2018

Videos are perfect for social media. They’re immersive, engaging and inherently social. The right video creates the intimacy of face-to-face interaction, without ever asking your audience to leave their sofa. It’s no wonder that social platforms around the world are investing in video. Facebook Stories is just one of the latest ways to delight your customers with visual content.

Branding 91

Branding Real Estate User-Generated Promotion 91

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

AUGUST 14, 2018

59% of U.S. workers say communication is their team’s biggest obstacle to success, followed by accountability. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day -- but can become downright impossible when unforeseen obstacles get in the way. Miscommunication and inefficiencies in your project management process can lead to confusing and stressful experiences for your employees, and hinder your company's ability to satisfy your clients

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Management Finance Communications Product 145

Adobe Experience Cloud Blog

AUGUST 17, 2018

“There are only two seasons: football season and waiting for football season. Everything else is just filler.” – Me, on several occasions. Since I started school at the University of Utah three years ago, I have done nothing but religiously follow my school’s football team, the Utes. It is my sole priority, my college calling, and my favorite thing to do.

Thought Leadership 94

Thought Leadership Marketing Marketers Customer 94

Duct Tape Marketing

AUGUST 14, 2018

5 Steps to Small Business Search Engine Optimization written by John Jantsch read more at Duct Tape Marketing. The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for the steps necessary for small business SEO. If you’re looking for a highly technical post on search engine optimization (SEO), this is not the content for you, and honestly, that’s because I don’t believe SEO is that technical (unless yo

SEO 68

SEO Advertising Advertisers Analytics 68

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding.

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PR Communications Inbound Marketing Management 133

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo.

Analytics 92

Analytics Thought Leadership Advertising Advertisers 92

Marketing Insider Group

AUGUST 14, 2018

One way to make your content marketing more effective and to make your best content more accessible is to build a content hub. Your hub acts as your content’s online repository. It’s a sort of branded resource center or command central for your thought leadership. With a hub, not only can your audience delve deeper […]. The post Where to Build Your Content Hub appeared first on Marketing Insider Group.

Thought Leadership 72

Thought Leadership Content Marketing Branding Marketing 72

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

AUGUST 16, 2018

Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it. Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential.

User-Generated 60

User-Generated Market Segmentation Management Content Marketing 60

Zumvu

AUGUST 17, 2018

Before the internet came to be, salespeople expanded their company’s reach by calling prospective clients and selling them products or services over the phone.

Marketing 52

Marketing Marketers Product 52

Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Just in case, here’s a brief introduction. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Marketing Insider Group

AUGUST 16, 2018

Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. It is not just used for large companies, but it has gained traction among small businesses, celebrities, events, and even non-profit organizations. What Exactly Is Brand Identity? Brand identity refers to the collection […].

Non-Profit 71

Non-Profit Branding Marketing Marketers 71

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Communications

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. When you imagine the future of work, what comes to mind? Does your futuristic workspace include printers? Does it even use paper? If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

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Transform Marketing Marketers Global Marketing 56

Traackr

AUGUST 16, 2018

Anthony Rochand and Jérôme Monange discuss collaborating with luxury influencers and what is required to meet the luxury brands' high standards.

Branding 63

Branding 63

Duct Tape Marketing

AUGUST 14, 2018

How to Use Advertising as a Lead Generation Tool written by John Jantsch read more at Duct Tape Marketing. Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used properly, it can become an effective lead generation tool.

Advertising 53

Advertising Advertisers Direct Mail User-Generated 53

Marketing Insider Group

AUGUST 15, 2018

Trust has always been an essential building block of customer loyalty and consistent conversions. But sadly, consumer trust as a whole is quickly dwindling. According to Edelman’s Trust Barometer report, trust in businesses has declined and customers are more skeptical than ever of advertising and messages that come straight from a company. However, in this time […].

Content Marketing 59

Content Marketing Branding Customer loyalty Marketing 59

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Rock Content

AUGUST 15, 2018

A stroll through the West Side Market, a picnic in one of the Metroparks, a morning coffee on Lake Erie. It’s nearly fall in Cleveland—a time for Indians games, weekend trips to the zoo, and… content? That’s right—content. Our friends at Content Marketing Institute have hosted Content Marketing World in Cleveland for eight years running, bringing together some of the best and brightest in the content marketing scene to share ideas and industry expertise.

Content Marketing 40

Content Marketing Marketing Marketers Customer 40

Content Marketing Institute

AUGUST 13, 2018

“ You keep using that word. I do not think it means what you think it means. ” – Inigo Montoya, The Princess Bride. For marketers, “that” word is engagement. And we use it a lot. We use it in strategy meetings, tweets, videos, and blog posts. We’ve selected “creating more engaging content” as one of our top priorities in Content Marketing Institute annual surveys.

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Manufacturing Law Content Marketing Place 84

Duct Tape Marketing

AUGUST 16, 2018

Using Convenience to Disrupt the Competition written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Shep Hyken. Podcast Transcript. This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty.

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Customer Place Marketing Marketers 45

Marketing Insider Group

AUGUST 16, 2018

Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below). And, while such images with lists designed to drive traffic are […]. The post 36 Rules for Social Media: Optimize your Digital Market Performance appeared first on Marketing Insider Group.

Digital Marketing 54

Digital Marketing Marketing Marketers 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Hubspot Marketing

AUGUST 17, 2018

Have you ever searched stock image websites and thought, None of these truly represent my brand? It can be difficult to stand out, or delight your readers, if you're using the same cheesy "marketing person on computer" image as everyone else. But what's the alternative, besides finding room in the budget to hire a freelance photographer? You might want to rethink your strategy a bit.

Branding 119

Branding Marketing Marketers 119

Content Marketing Institute

AUGUST 15, 2018

What are you trying to measure? What does success look like? Too often the answers to those questions have no relation to each other. One of my favorite books about data and measurement is The Haystack Syndrome by Eli Goldratt. It’s almost 30 years old, but it’s more relevant than ever. He proposes a method to architect a system to appreciate the difference between data and information (hint: one has context and thus impacts action) and get to true business measurement.

Non-Profit 87

Non-Profit Energy User-Generated Education 87

Duct Tape Marketing

AUGUST 11, 2018

Weekend Favs August 11 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Place Marketing Marketers 34

Marketing Insider Group

AUGUST 13, 2018

It’s not as cutting edge as it was a few years ago to choose an influencer, rather than a more established celebrity, for your marketing campaign. But for many traditional marketing teams, utilizing an influencer to the best of their ability is still some way outside of the comfort zone. One of the best ways […]. The post The Benefits of Cross-Channel Influencer Marketing Campaigns appeared first on Marketing Insider Group.

Influencer Marketing 45

Influencer Marketing Traditional Marketing Marketing Marketers 45

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Hubspot Marketing

AUGUST 14, 2018

The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition (CPA), but until you offer examples, they're going to have a hard time believing you.

Transform 131

Transform Automobile Marketing Marketers 131

Sprout Social

AUGUST 13, 2018

Twitter has grown quickly since its inception. With its crisp 140-character limit (since increased to 280), and the variety of quality content, it was an instant hit with users. However, it’s not enough to just send out an occasional tweet and expect audiences to find you. Your brand needs to stay consistently engaged to connect with your audience and drive conversation.

Branding 111

Branding Manufacturing SEO Place 111

Duct Tape Marketing

AUGUST 16, 2018

Transcript of Using Convenience to Disrupt the Competition written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: How would you like to disrupt your entire industry, disrupt your competition? Well, it’s possible, and today, the way that you do it is that you are just easier to do business with, you’re more convenient.

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eBook Price Automobile Customer 31

Marketing Insider Group

AUGUST 14, 2018

Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Yet, many creatives — including writers and designers — do their best work under very specific circumstances. Too much pressure, and some creatives […]. The post How to Create a Work Culture Ideal for Creative Marketers appeared first on Marketing Insider Group.

Transform 44

Transform Marketing Marketers Analytics 44

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Communications