Hubspot Marketing

JUNE 3, 2019

If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. If you don't, just know that 70% of businesses with growing revenue prioritize customer success as "very important." We can compare that to companies with decreasing revenue where only 49% believe it's important. So, if you want your business to succeed you must make sure your customers do, too.

Inbound Marketing 145

Inbound Marketing Marketing Marketers Education 145

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Furthermore, the greatest benefits that business leaders expect to see from digital adoption include saving time and money by automating tasks and reducing the need for human involvement.

Transform 134

Transform CMO Thought Leadership Retail 134

Content Marketing Institute

JUNE 7, 2019

Your editorial calendar has holes, and ideas seem just out of reach. You have two choices: Wait for inspiration or develop a system to find stellar ideas. This post is for those who choose not to hold out for a flash of creative lightning. Continue reading → The post Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Marketers 111

Sprout Social

JUNE 5, 2019

Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers. As a brand, you’ve likely already worked on customer service in some form.

Customer 112

Customer User-Generated Shipping Management 112

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Hubspot Marketing

JUNE 2, 2019

"A good leader should always … ". How you finish that sentence could reveal a lot about your leadership style. Leadership is a fluid practice. We're always changing and improving the way in which we help our direct reports and the company grow. And the longer we lead, the more likely we'll change the way we choose to complete the sentence above. But in order to become better leaders tomorrow, we need to know where we stand today.

Transform 145

Transform Management Communications Marketing 145

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return.

Digital Marketing 134

Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Content Marketing Institute

JUNE 4, 2019

Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain in this article from the new all-digital CCO magazine. Continue reading → The post Why Your Audience Needs Stories: It’s a Brain Thing appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Marketers 111

Hubspot Marketing

JUNE 6, 2019

Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest? I’ve gathered some of the best examples around, along with some free templates to get you started. Dive in below and find your favorite. But first. What is a Gantt Chart? Gantt charts provide a way to track and manage project timelines, progress, and deliverables.

Social Media Marketing 145

Social Media Marketing Event Marketing Management Product 145

Adobe Experience Cloud Blog

JUNE 3, 2019

Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive productivity through the roof. One of the best ways to gather these insights in one place is by creating a sales dashboard. A sales dashboard collects key metrics and KPIs from several sources (including your CRM ) and displays it in a single, visual hub.

CRM 133

CRM Thought Leadership Management Place 133

Marketing Insider Group

JUNE 2, 2019

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You’re walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and they happen to […]. The post Using Content Lead Scoring to Link Content Marketing and Sales appeared first on Marketing Insider Group.

Content Marketing 111

Content Marketing Marketing Marketers 111

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Content Marketing Institute

JUNE 6, 2019

Many claim to be marketing thought leaders, yet few genuinely are. That’s what led to this list of 103 authentic thought leaders. Read on to learn about 24 of them who may not be as familiar to you (and get the other 79 names too). Continue reading → The post 24 Marketing Thought Leaders You May Have Missed appeared first on Content Marketing Institute.

Marketing 111

Marketing Marketers Content Marketing 111

Hubspot Marketing

JUNE 6, 2019

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media -- 45 percent of it, at least -- so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too. Social media, however, can be extremely time-consuming.

Price 112

Price User-Generated Social Media Marketing Analytics 112

Traackr

JUNE 3, 2019

Traackr introduces the new purpose-driven brand identity as we approach our 10th year in business. Discover our new logo and the top reasons for the refresh.

Branding 100

Branding 100

Marketing Insider Group

JUNE 3, 2019

There are many aspects to building a successful agency. Juggling different projects and deadlines, managing multiple teams, and being pro-active with your own marketing efforts are all essential to success. While the work itself is important, it’s also vital to establish strong, positive agency-client relationships You could be the best agency in the world in […].

Management 110

Management Marketing Marketers Marketing Strategy 110

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Content Marketing Institute

JUNE 3, 2019

Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of. Continue reading → The post Stop Thinking About Personalized Content as an Extra appeared first on Content Marketing Institute.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Hubspot Marketing

JUNE 4, 2019

In the Internet's 40-year history , forums haven't lost their importance. Today, forums are still significant opportunities to build an online community, and allows your audience to connect in a place where they know their interests are shared. The importance of creating and growing an online community is becoming more and more apparent for businesses -- in fact, increasing engagement through communities can result in up to a 25% increase in revenue.

Price 111

Price Management CRM Place 111

Adobe Experience Cloud Blog

JUNE 3, 2019

Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive productivity through the roof. One of the best ways to gather these insights in one place is by creating a sales dashboard. A sales dashboard collects key metrics and KPIs from several sources (including your CRM ) and displays it in a single, visual hub.

CRM 91

CRM Thought Leadership Management Place 91

Marketing Insider Group

JUNE 2, 2019

Employee activation may be the secret ingredient that’s missing from your organization. To run a successful business you need more from your employees than the bare minimum. And yet the majority of people working in the US don’t fully commit their time, energy, and talent to the organization they’re working for. Gallup research shows that […].

Energy 109

Energy Marketing Marketers 109

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Content Marketing Institute

JUNE 5, 2019

Native advertising can be a valuable tool in a marketer's arsenal to help distribute your content, but only if you do it right. And a lot goes into that – all revolving around these six pillars. Continue reading → The post How to Create a Successful Native Advertising Campaign for Your Content appeared first on Content Marketing Institute.

Advertising 111

Advertising Advertisers Content Marketing Marketing 111

Duct Tape Marketing

JUNE 6, 2019

Why A Small Business Needs A Responsive Website written by John Jantsch read more at Duct Tape Marketing. Responsive websites are a necessity in today’s digital marketplace. That isn’t surprising when statistics state that 51% of time spent online in the United States took place from a mobile device, rather than a personal computer. Your website should be mobile-friendly and responsive any time a user visits.

Fashion 78

Fashion SEO Analytics Digital Marketing 78

Bannerflow

JUNE 7, 2019

Through design, technology, and innovation Casumo have aimed to consistently disrupt the iGaming industry. In this article, we interview Casumo’s in-house display advertising team, learning how they stay at forefront of in-house display production and use dynamic creative optimisation (DCO). Scaling up personalised content with Casumo. Bannerflow has been Casumo’s chosen display advertising production platform since 2012.

Advertising 75

Advertising Advertisers Customer Journey Copywriting 75

Marketing Insider Group

JUNE 5, 2019

by David Fortino, SVP of Product & Audience at Netline Optimize buyer engagement with 1st party content consumption data Every year, we dig into our vast repository of content consumption data. A product of billions of buyer-oriented content recommendations, across 300+ industries, we analyzed four million downloads and consolidated that data in a way that […].

Marketing 106

Marketing Marketers Product Content Marketing 106

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

illumin

JUNE 7, 2019

Pride kickoff is in full swing. According to Forbes , LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. New research from Hornet.com and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow. However, the study also found a surprising 66% of LGBTQ+ individuals saying “I don’t see my lifestyle represented in advertising” and 51% saying, “I wish I could see more advertising with families like min

Non-Profit 69

Non-Profit Law Advertising Advertisers 69

Duct Tape Marketing

JUNE 4, 2019

Best Practices for Keeping Your Email List Nice and Clean written by John Jantsch read more at Duct Tape Marketing. If you’ve been in business for a while, you’ve likely built up a quite a long email list. Email remains a convenient, effective way to reach prospects and customers, so it’s great to have a lot of names to send offers and updates to. However, if your marketing emails are getting low engagement, it may start to raise eyebrows with internet service providers (ISPs).

Email Marketing 78

Email Marketing Customer Journey Place Customer 78

Litmus

JUNE 4, 2019

Almost every brand relies on transactional emails like shipping confirmations, payment reminders, or password resets to keep their business running. And, emails that are triggered by certain events or customer behavior—such as birthday promotions or cart abandonment emails—are among the most powerful tools in a marketer’s toolkit. Automated emails like these are a crucial component of your subscriber experience—and they often generate a significant share of a brand’s email revenue. 33% of brands

Shipping 66

Shipping Retail Branding Promotion 66

Marketing Insider Group

JUNE 4, 2019

In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites. Today, keywords are still important, but there are so many more factors that come into […].

Marketing 106

Marketing Marketers Content Marketing 106

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Zumvu

JUNE 7, 2019

As a business owner, it is not realistic to expect that everyone who'll visit your site is going to buy something. Chances are, a majority of users that will visit your site is going to leave without making a purchase.

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52

Duct Tape Marketing

JUNE 5, 2019

Finding Hope and Happiness in a Pessimistic World written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Manson. Podcast Transcript. This week on the podcast, I chat with best-selling author, blogger, and internet entrepreneur Mark Manson. Manson is the author of the New York Times’ best-seller, The Subtle Art of Not Giving a F*ck.

Marketing 77

Marketing Marketers 77

Litmus

JUNE 6, 2019

As you can imagine, here at Litmus we send out a lot of email—and our emails are held to a high standard. But making your email look great on all email clients and devices isn’t an easy task. Our subscribers use different devices and email clients to read email—and every single one of them can display our emails differently. That’s a major challenge for email marketers.

Email Marketing 58

Email Marketing Customer Product Marketing 58

Marketing Insider Group

JUNE 4, 2019

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is. In 2019 there are many content promotion tools available that systematize […].

Promotion 105

Promotion Content Marketing Marketing Marketers 105

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform