Adobe Experience Cloud Blog

APRIL 28, 2016

Author: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. It’s not easy at all, but it is the easiest step towards gaining a strong and loyal user base. Getting users to continuously use your app is an ongoing battle. But, these engagements are crucial to the lifecycle of your app. Today’s mobile user picks up or glances at their mobile phones up to 200 times each day and 75% of those interactions are just to glance at who c

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Marketing Insider Group

APRIL 28, 2016

We all know that digital marketing is constantly changing due to technological advancements. But, mobile apps are a game changing factor that has completely changed its face. Since the evolution of smartphones, mobile apps have influenced the lives of numerous people like you and me. Mobile apps have made lives easier, whether it is sending […].

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Duct Tape Marketing

APRIL 26, 2016

Content Is No Longer King written by John Jantsch read more at Duct Tape Marketing. No matter how you plan to grow your business content has become the entry point and catalyst for effective growth in most every channel. No, content is no longer king – that’s so last decade, but more on that in a bit. I’ve been writing a great deal about growth of late because I’ve become fascinated with the struggle it presents.

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Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed throughout the conference: 1.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

APRIL 29, 2016

Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. Independent financial advisors, as well as large institutions, are moving away from commissioned accounts to a fee-based approach. Firms like Merrill Lynch that were once full of commissioned-based brokerage accounts now have a company roadmap to transition customers to fee-only accounts.

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Adobe Experience Cloud Blog

APRIL 26, 2016

Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads? (Where are my Star Trek fans?). As marketers, it’s no longer enough to be building the best communication with sales ; it’s vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries.

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Marketing Insider Group

APRIL 27, 2016

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. There must be a reason why […]. The post 5 Simple Ways Beginners Can Beat the Competition at PPC appeared first on Marketing Insider Group.

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Marketing Insider Group

APRIL 25, 2016

In the data-driven world we live in today, “nerds” are the cool kids people aspire to be. Tech and science nerds are changing our society as we speak – everything from improving the cities we live in to developing advanced technologies to make our daily life easier. Mark Zuckerberg, who is one of the world’s […]. The post Successful Marketing Nerds Are Ruling The World With Account-Based Marketing appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 56

Marketing Insider Group

APRIL 29, 2016

If you have an e-commerce website, you inevitably deal with the issue of shopping cart abandonment. In fact, it is quite possible that only around 30 percent of the customers who visit your website that add items to their grocery cart actually complete the checkout process. If you aren’t doing anything to deal with shopping […]. The post How to Increase Conversions With a Cart Recovery Email Strategy appeared first on Marketing Insider Group.

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Marketing Insider Group

APRIL 26, 2016

Only if you have been living under a rock if you didn’t notice that in the last few years mobile usage and mobile commerce is growing at the speed of light: according to Internet Retailer in 2015 mobile commerce accounted for nearly 30% of all US e-commerce sales and the 2015 total of $70bn in […]. The post Mobile Commerce: You Are Doing It Wrong!

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Retail Marketing Marketers 52

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

APRIL 28, 2016

Back in January, I wrote about influencer marketing – specifically, 10 strategies for getting it right. This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool. Working with an influencer in your industry can allow you to tap into huge, new, and relevant audiences that are more than willing […].

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Branding Influencer Marketing Marketing Marketers 51

Marketing Insider Group

APRIL 25, 2016

The custom content business is a difficult business. It’s a difficult business due to the economics of the underlying content operations model, as well as poor inputs from inefficient clients. If you’re a B2B CMO pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now […].

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Marketing Insider Group

APRIL 28, 2016

In 2016, mobile marketing is poised to be more powerful than ever. The number of users who own mobile devices is continuing to increase, and the amount of companies who focus on mobile are increasing as well. There’s no better way to attract web traffic, improve sales, or even drive inbound phone calls. If you’re […]. The post 4 Rules to Drive More Inbound Calls from Mobile Marketing appeared first on Marketing Insider Group.

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Marketing Insider Group

APRIL 26, 2016

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Of course. Makes sense. But what exactly does this mean — in practice? I invite you to collaborate in this real-time case example. I have a video for you to view, assess, […]. The post How Do Audiences Assess Your Marketing Content?

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

APRIL 27, 2016

By Gary Dek A blog needs to have goals in order to succeed. The difficulty lies in fulfilling those goals. A blog failing is so common that a simple Google search on the topic will yield countless results about why blogs fail. For example, a dominant reason is bloggers losing the drive to produce content […]. The post How to Achieve Your Blog Writing Goals appeared first on Marketing Insider Group.

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Marketing Insider Group

APRIL 26, 2016

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. It has lead to a lot of spirited debate at here at ANNUITAS and in my professional circles — and not […]. The post Four Problems With Account-Based Marketing appeared first on Marketing Insider Group.

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Marketing Insider Group

APRIL 25, 2016

I was asked to answer a few questions recently for a paper by DemandGen Report and Vidyard on measuring lead nurturing. You can access the full report here, but here is the full Q&A providing some thoughts on lead nurturing and measurement of content performance. How can B2B marketers identify what’s resonating and driving people […]. The post How To Measure Lead Nurturing Performance appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 49

Duct Tape Marketing

APRIL 29, 2016

Is Your ‘About’ Page Ruining Your Chances of Getting a Referral? written by Guest Post read more at Duct Tape Marketing. photo credit: Canva. Every business has a website, right? It is your shop window; the place where people learn about you, your brand and the products or services that you’re selling. And due to our heavy online usage habits, it’s also the place that dictates the sustainability of a company.

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Copywriting Customer Journey Analytics Place 49

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

APRIL 25, 2016

Marketing Tools That Will Ease Tool Overload written by Alex Boyer read more at Duct Tape Marketing. Running a business is hard enough. Add in the need to market your business, and all of the websites, tools and tasks that come along with it, and it’s easy to get overwhelmed. A forgotten password here or a missed task there can completely derail your day.

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Marketing Marketers Place Communications 44

Duct Tape Marketing

APRIL 28, 2016

How to Stress Less About Referrals written by Guest Post read more at Duct Tape Marketing. photo credit: Pixabay. You already know the value of a referral in building retention, value and loyalty to your brand. And those referrals help you grow your customer base at a much lower cost than waiting for customers to discover you. The numbers make the case: Cold calls result in a 3% or less appointment success rate, where having a referral boosts your success to 40% or more.

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Millennials Customer Acquisition Fashion User-Generated 42

Duct Tape Marketing

APRIL 23, 2016

Weekend Favs April Twenty Three written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

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Duct Tape Marketing

APRIL 27, 2016

How to Create Influence with Your Writing written by John Jantsch read more at Duct Tape Marketing. Jon Morrow via Twitter. Marketing Podcast with Jon Morrow. The bar for content that gets shared, clicked and moved on is much higher today than it used to be. In order to stand out, you must move beyond simple blog posts to content that includes severe depth , original data , stunning design or moving drama.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Adobe Experience Cloud Blog

APRIL 27, 2016

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. You provide the fruit, and I’ll whip up a mouth-watering pie that you just don’t want to stop consuming. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience.

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Transform Thought Leadership Whitepaper Marketing Automation Platform 92