Sprout Social
AUGUST 16, 2016
Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Engagement like comments and likes are important for gauging interest, but shares drive reach.
Marketing Insider Group
AUGUST 18, 2016
With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. In addition, online media giants often give the impression that traditional lead generation […].
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Adobe Experience Cloud Blog
AUGUST 16, 2016
Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. Therefore, marketers have to devote time to determining exactly how each marketing dollar will be spent so they can optimize the ROI. However, this can be hard if you’re just launching new campaigns for the first time and don’t have valuable historical data to rely on, especially if you’re venturing into a new channel.
Duct Tape Marketing
AUGUST 19, 2016
How To Publish More Content Faster With A Content Creation Process (And Limited Resources) written by Guest Post read more at Duct Tape Marketing. That back burner of yours has a lot on it, doesn’t it? Unfortunately, it’s easy to let creating content for your small business fizzle out at the tail end of your to-do list. But what if there was an easier way to not only publish more content but do it faster and with next to no resources ?
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
AUGUST 17, 2016
Your social media channels are ready. You setup your profile and created some content. But how do you promote your social media profiles to get viewers to follow, like and share? If you are looking to grow your social media presence and your business, the goal is “reach.” Social media reach is how far your content spreads–how much exposure you get. There are a multitude of ways but we’re sharing six proven tactics.
Marketing Insider Group
AUGUST 17, 2016
This year’s Content Marketing World features a keynote from Mark Hamill, who played mythic hero Luke Skywalker in Star Wars. But what does Mark Hamill (or Luke Skywalker? Or Star Wars?) have to do with Content Marketing? I’ve asked this question before and came to some surprising conclusions. In short, content marketing can only succeed when […].
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
AUGUST 16, 2016
The Ultimate Guide to Small Business Keyword Research written by John Jantsch read more at Duct Tape Marketing. Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more.
Sprout Social
AUGUST 15, 2016
For some businesses, it’s hard to stay up to date on the latest Instagram features. Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. That’s why we’re here to help you. Instagram has roughly half-a-billion users and more than 300 million active users on the network each day.
Marketing Insider Group
AUGUST 16, 2016
We’re two months into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We’ve set the bar high for ourselves (and that’s not a bad thing), but […]. The post Know Your MOFU: Start a Dialogue to Increase Conversion Rates appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
AUGUST 18, 2016
Author: Ashika Balani The days of telemarketers are long gone. New business models are being created rapidly, harnessed by a proliferation of mobile endpoints and ubiquitous data that enables a meaningful shift in engagement. Just take a look at these progressions in the last few years: The world’s largest taxi company, Uber, does not own vehicles. Uber uses technology and mobile devices to connect a marketplace of individuals who need rides to individuals with cars.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
AUGUST 17, 2016
How to Run Meetings Nobody Hates written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Cameron Herold. It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil. The thing is – it’s not that meetings suck – it’s that most people suck at running them.
Zumvu
AUGUST 19, 2016
Facebook Mentions is a new App that can only be accessed by verified Facebook- recognized celebrity or public figure.
Marketing Insider Group
AUGUST 15, 2016
According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. 96% of the medium and large enterprises surveyed by Clutch ranked Facebook as the most popular social media channel they use, followed by Twitter (71%) […].
Adobe Experience Cloud Blog
AUGUST 17, 2016
Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? If so, keep reading…. One of my favorite Olympic events is the track and field sprint relay race (coming up this week in Rio). Why? Because it’s all about the handoff. The two runners need to be in perfect sync as they both race forward.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
AUGUST 19, 2016
6 Tools We Use at Typeform to Amplify Our Marketing Productivity written by Guest Post read more at Duct Tape Marketing. photo credit: Unsplash. Working in marketing can be very demanding. KPIs, meetings, brainstorming sessions, monthly revenue, never-ending checklists… the list goes on. Luckily, we live in a time where productivity hacks are easy to find.
Contently B2C
AUGUST 16, 2016
One of the most common criticisms leveled at ad-blocking companies is that they are little more than extortionists. Eyeo GmbH—the company that owns Adblock Plus, the most-used ad blocker—takes money to whitelist websites from its ad blockers, despite purporting to fight for an ad-free web. Google, Amazon, Microsoft and other internet companies have all paid the fee.
Marketing Insider Group
AUGUST 15, 2016
While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies. Why? Two Google ranking factors, which surround a site’s traffic and engagement metrics, are enough to make the socially-infused SEO argument legitimate.
Adobe Experience Cloud Blog
AUGUST 15, 2016
Author: Lisa Marcyes Marketers, take note. While it isn’t new, video is now an essential part of any successful social media marketing strategy as core social platforms are launching new features to support it. According to TechCruch, Facebook now sees 8 billion average daily video views from 500 million users and Snapchat users watch 6 billion videos every day.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Duct Tape Marketing
AUGUST 18, 2016
When Automation Goes Wrong: A Better Approach to Social Media written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. Given the sheer scale of social media and the number of social channels (there are over 90 social networks ) – and the volume of people using them (Facebook has over 1.59 billion active monthly users ) – you could say it’s a bit of a chore keeping up with everything.
Contently B2C
AUGUST 16, 2016
There’s a reason why smartphones didn’t take off in the late 2000s like they have in the past few years. Back when the iPhone was first released, wireless data was expensive, and doing much beyond finding directions and checking the weather was a pain. Now, thanks to 4G and the ubiquity of Wi-Fi, using a smartphone as a portable internet platform makes much more sense.
Marketing Insider Group
AUGUST 17, 2016
Social media usage is huge on mobile. Facebook reports the platform sees 1.39 billion monthly active users coming from mobile devices. Twitter says 86 percent of their revenue is coming from mobile phones. Shopify merchants have seen orders from Pinterest on mobile devices increase by 140% in the last two years. With the statistics in […]. The post How to Make Your Content More Sharable from Mobile Devices appeared first on Marketing Insider Group.
Rock Content
AUGUST 14, 2016
Most of you are exposed to hundreds, maybe thousands, of ads in the span of just one day. In a world that is always switched-on and plugged-in, messages like “buy now” and “subscribe here” are difficult to escape. It shouldn’t come as a surprise that many people have developed natural “adblockers” to tune out and turn off ads.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
AUGUST 13, 2016
Weekend Favs August Thirteen written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.
Marketing Insider Group
AUGUST 15, 2016
A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London. The event, hosted by B2B Marketing, was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. Since the event, I […].
Marketing Insider Group
AUGUST 19, 2016
Any marketer who’s worth their salt knows that improvements in a marketing strategy don’t just spring out of nowhere, overnight. But with some careful planning, you can make your tactics much more efficient, and perform some real marketing magic. Focus on Your Loyal Customers Don’t spread yourself thin. If you want to be quick about […]. The post Improve Your Data-Driven Marketing Strategy in Just One Day appeared first on Marketing Insider Group.
Marketing Insider Group
AUGUST 16, 2016
By Tyler Burchett, Media Relations Associate at Fractl Content marketing is already having its moment. Some companies have recognized this and begun investing accordingly, while others are just now taking action. According to a recent report by the Content Marketing Institute, the percentage of total marketing budgets allocated to content marketing has increased from 13% in […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
AUGUST 19, 2016
Breaking: Technology Marketer Seeking Marketing Technology Map Gets Ambushed by Other Tech Maps Boston, MA – Searching the most recent Marketing Technology Landscape graphic for a promotion hub solution, Demand Gen Marketer Nicole Dunshire was repeatedly blocked and lured by other devious martech landscape graphics. Impeding her progress by continually taunting “Look at how many […].
Marketing Insider Group
AUGUST 18, 2016
Ever wondered what makes interactive content so effective? You’ve probably heard that it improves engagement rates, click-throughs, and conversions by as much as 40%, but maybe you’re wondering, “Why?” We’re glad you asked. The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […].
Marketing Insider Group
AUGUST 17, 2016
Lead scoring is a technology and business process used by B2B companies for the purpose of automating the ranking, grouping, routing and tracking of leads that are responding to campaigns and interacting with your corporate website. Over the last few years, lead scoring has become more important for companies who are engaging in a moderate […].
Marketing Insider Group
AUGUST 13, 2016
Technology today can make the savviest marketer dizzy with anticipation. The addition of Snapchat, Virtual Reality, and Artificial Intelligence may sound like a future utopia where we video conference with Judy Jetson from our flying cars to get more (of the good kind of) traffic to our websites. But none of this new technology matters […]. The post How to Fly Through the Content of the Future appeared first on Marketing Insider Group.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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