Adobe Experience Cloud Blog
MARCH 5, 2021
How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior years’ data to predict the next 12 months – is well-established. But in 2020 it has been tough. Impossible, even. If the impact of COVID-19 wasn’t enough, Brexit uncertainty added to the doubt. For many, 2020’s data is too skewed to be of much use in 2021.
Hubspot Marketing
MARCH 5, 2021
Did you know that the first video published on YouTube was only 18-seconds long ? Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own.
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Hootsuite
MARCH 4, 2021
Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? As much as we love some juicy gossip here at Hootsuite HQ, we love cold, hard, social media facts even more. So we decided to do a little experiment, put this theory to the test and find out the truth, once and for all.
Neil Patel
MARCH 5, 2021
Have you heard of data visualization ? Even if you don’t know the term, you’ve probably seen some examples. Data visualization refers to graphical images that represent and explain data trends or other numerical information, such as charts, maps, scatter plots, or graphs. You can use data visualization in articles or on web pages to make numbers and data easily digestible to the reader.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Content Marketing Institute
MARCH 2, 2021
The antidote to monotone content? Conversational writing. It feels more personal, less academic. More importantly, it’s effective. That said, let’s talk. Continue reading → The post Write Like You Talk: 12 Tips for Conversational Content appeared first on Content Marketing Institute.
Marketing Insider Group
MARCH 1, 2021
It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. This shift started with the drive toward digital transformation in business. Doing business almost entirely online was a reality long before the coronavirus hit our shores.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
MARCH 2, 2021
Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.
Content Marketing Institute
MARCH 1, 2021
How do you create the best videos for success on social? Let’s walk through five choices. Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute.
Sprout Social
MARCH 4, 2021
With growing competition, the best way for your brand to stand out on social media is through engagement. And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out. With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough
Marketing Insider Group
FEBRUARY 28, 2021
Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers. After all, we’re well past the infancy of content marketing: 78% of CMOs now believe content is the future of marketing.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Neil Patel
MARCH 1, 2021
Conversion rate optimization isn’t an easy game to play, especially if you’re the new kid on the block. One of the best ways to improve CRO is by A/B testing features on your website. The real challenge with CRO is in knowing how to start and what to test. This post covers the latter. There is one thing to keep in mind: testing every random aspect of your website can be counter-productive.
Content Marketing Institute
MARCH 3, 2021
SEO incorrectly has become synonymous with Google. Yet, that mistake could spell trouble if you don’t use it for your YouTube videos and channel. Here’s how to do it right. Continue reading → The post SEO Is Important for YouTube Too appeared first on Content Marketing Institute.
Hubspot Marketing
MARCH 5, 2021
As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that's not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads.
Sprout Social
MARCH 2, 2021
Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. Knowing some of the common elements of viral videos can help you create more discoverable and engaging content. That’s why we’ve put together some expert tips directly from Sprout Social’s video team to keep in mind.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
MARCH 2, 2021
When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? How do you stand out from your competitors and rise above the noise? The answer is simple: conduct a content gap analysis. If done right, it should tell you what opportunities you’re missing, where you can cut back or bulk up, and how to provide the best value possible to your target audience.
Content Marketing Institute
MARCH 4, 2021
Calculating ROI for your brand’s content marketing is a frequently asked question. Here are some ways you can answer it and make a stronger business case for content marketing. Continue reading → The post How to Make a Better Content Marketing Case With ROI appeared first on Content Marketing Institute.
Neil Patel
MARCH 1, 2021
If you try to grow your consulting or freelance revenue by merely adding more clients to your portfolio, you may hit a common obstacle: Living project to project. This kind of lifestyle isn’t sustainable for everyone, and it can be frustrating and stressful. One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rend
Sprout Social
MARCH 1, 2021
Marketers naturally seek creative inspiration from an array of trends, cultural moments and media. And in our digitally-connected world, we can experience diverse cultures, customs and communities without looking up from our phones. As a result, marketers have many opportunities to create culturally relevant content and tap into rising social trends.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Hubspot Marketing
MARCH 5, 2021
Have you ever been playing a game with your loved ones and you have to look around to suss out the competition? Whether you currently own or you' re looking to start your own business, you need to do the same thing. A competitive analysis will help you identify your competitors and research their products, sales, and marketing strategies. By doing this, you' ll learn your place in the market, how to differentiate yourself from your competition, and how to improve on their processes.
Marketing Insider Group
MARCH 1, 2021
Around 92% of people don’t go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. But how can you ensure that your webpage gets the traffic that it deserves?
Neil Patel
FEBRUARY 27, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Three seconds. That’s all your visitors give you when they come to your website. If your website takes any longer to upload, 40% of people will abandon it. What’s worse, a one-second delay in page response can cause a 7% reduction in conversions.
Content Marketing Institute
MARCH 5, 2021
Content shouldn’t put your audience to sleep – unless you’re trying to help them sleep better. That’s just one of the lessons to take away from this week’s roundup of cool, creative, and copyright-killed content examples. Continue reading → The post The Right Way to Teach, Tease, and Soothe Your Audience With Content [Examples] appeared first on Content Marketing Institute.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Litmus
MARCH 4, 2021
In a recent episode of Delivering , we discussed the idea of building trust in email marketing. While the podcast looked at the mechanics of building trust through using authentication protocols like BIMI and providing value to your subscribers, it also touched briefly on a concept pulled from the very first Litmus conference: trust banks. Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank.
Sprout Social
MARCH 1, 2021
From the consumer’s point of view, it doesn’t matter which team they’re speaking to when they reach out to a brand on social media. All they care about is receiving a response. The Sprout Social Index™ reveals 79% of consumers expect a response from brands in the first 24 hours of reaching out. And 49% of consumers will unfollow brands on social media that deliver a poor customer experience.
Neil Patel
MARCH 3, 2021
Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a Starbucks shop. This scenario may encourage you to visit the outlet, learn about the promo, and use the coupon. With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. How can you leverage it? Let’s start by discussing the basics.
Adobe Experience Cloud Blog
MARCH 5, 2021
At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. The 2021 Experience Maker Awards will shine a spotlight on those companies and individuals who went above and beyond to deliver amazing experiences around the world.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Litmus
MARCH 5, 2021
Looking for some fresh ideas for your email program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. So, where can you find email inspiration and examples for new strategy, copy, design, and development ideas?
Traackr
MARCH 3, 2021
Here are the main points to consider when crafting your brief for an influencer partner, to ensure amazing, impactful content with no nasty surprises!
Neil Patel
MARCH 5, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress popup plugins are one of the best ways to maximize your site’s effectiveness. Easy to use and implement, popups help to enhance your messaging and convert leads. You can use them in many ways, including to upsell products, drive newsletter signups, and more.
Diggity Marketing
MARCH 1, 2021
For my main blog subfolder, is there any SEO advantage to using a different name than /blog/? For example, if the content was high quality, would it be best to designate the WP site at mydomain.com/article/articlename or /magazine/articlename? Or does Google like /blog/ best–or does it not matter at all? Thanks Matt!
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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