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Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. You’ll be respected for your knowledge since you’re finding just the right content your target audience needs. My content curation used to be 100% manual. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it.
You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, […]. The post How to Research Your B2B Audience appeared first on Marketing Insider Group.
Weekend Favs August 5 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be blinded by data and hit a wall of numbers. However, data is only useful if you can extract insight from it that will help drive your business forward. The best way to do this is to streamline the information you’re looking at to be only the most relevant and useful figures to your overall business goals.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement? In this blog, we’ll cover Neal Shaffer’s answers to five critical questions on how brands can increase social engagement across the variety of social media channe
Success in content marketing demands a well-planned, documented strategy. Identify what success looks like and then map out your journey to get there. Having a general vision of what you want your content marketing to do, along with what types of content and tactics you’re going to use, isn’t a strategy. That’s called a vague […]. The post What Exactly Is a Content Marketing Strategy?
How to Write a Small Advertisement written by Guest Post read more at Duct Tape Marketing. Small ads can be good opportunities for a business if they’re done right. When you first sit down to create your ad – before you do anything else – ask yourself: What do you want them to do? This is the ‘why’ of your ad. Why are you running it?
How to Write a Small Advertisement written by Guest Post read more at Duct Tape Marketing. Small ads can be good opportunities for a business if they’re done right. When you first sit down to create your ad – before you do anything else – ask yourself: What do you want them to do? This is the ‘why’ of your ad. Why are you running it?
Storytelling has been around for a while. It’s not that new at all, despite its headline-grabbing ability in the content marketing world right now. It’s not even new for businesses. Organizational storytelling has been around for over 100 years. Unfortunately, the latest iterations of organizational storytelling seems to make processes harder , more cumbersome and sometimes even obstructionistic than ever before.
Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had a polarized response to at least one. “I NEVER would buy a PC. Too unreliable.”. “Didn’t you read the report on what McDonald’s does? I wouldn’t eat there if my life depended on it.”. Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for
Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy. […]. The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group.
8 Ways to Make Better Live Videos on Social Media written by Guest Post read more at Duct Tape Marketing. As many small business owners can tell you, it can be a significant challenge to get noticed on social media and begin building relationships and brand authority. With limited resources with which to work, getting the extra boost you need to grow rapidly and efficiently can overwhelm the best of us.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
New year’s resolutions, giving up something for Lent (if you’re into that), exercising like crazy to get that beach body for summer: human beings have a slew of things they do to try to rethink themselves, their habits, and approach to life depending on the time of year. We’re already more than half way through the year, but that doesn’t mean it’s not the perfect time for marketers to do a gut check on how they’re operating.
Marketers today obsess over the idea of a “noisy world,” but noise is not the problem — sameness is. Picture everybody you’re competing with playing piano in a giant concert hall. If you walked in and started playing piano yourself, you’d be contributing more noise to the room, and you’d go unnoticed. But if you […]. The post In a Sea of Sameness, Use This Tool to Stand Out appeared first on Marketing Insider Group.
People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI. However, according to […]. The post 7 Tips to Boost Lead Nurturing Email Results Immediately appeared first on Marketing Insider Group.
For the 135th episode of The Marketing Book Podcast, I interviewed Anthony Iannarino, author of The Lost Art of Closing: Winning the Ten Commitments That Drive Sales. For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from […].
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
If you’ve ever actively searched for job openings or were just curious to see what it would be like to work for a specific company, you’ve most likely come across Glassdoor. Glassdoor is an anonymous online review site that allows workers to evaluate and rate their employers. You may have also been advised to approach […]. The post Should Glassdoor Reviews Influence Your Next Career Move as a Marketer?
Improve Your Business by Getting the Most Out of Your Data written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeff Sauer. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jeff Sauer. He is a digital marketing speaker, professor, and Google Analytics consultant. He and I discuss how businesses that track and use data to get better, succeed.
An Entrepreneur’s Journey to Success written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Landon Ray. Podcast Transcript. I’ve known this week’s guest for about a decade and in that time I’ve watched him grow from tiny start-up to thriving Inc500 stand out. It’s really fun to see this kind of success and these stories are out there and everywhere if you look – no, they don’t always make the nightly news because it’s pret
How to Use Webinars for Every Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Simply put, webinars (online meetings) are a convenient form of content that gives you the ability to create “one to many” engagements. One of the things I love most about them is that you can use webinars for every stage of the customer journey by altering the intent of the content as the buyer’s questions, goals and needs change.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Transcript of An Entrepreneur’s Journey to Success written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: On this week’s episode of the Duct Tape Marketing Podcast I get to visit with a true entrepreneurial success story. Speaking with Landon Ray, the Founder of ONTRAPORT. I’ve known Landon for about a dozen years and I’ve really watched the evolution of Landon and his buddy starting a company going out there trying to figure
Buyers aren’t what they once were. Remember the days of buying a car before the internet? You would go to the dealership, gather information from the sales person in the form of a brochure, go home to study the brochure to understand the different models and features, and then return to the dealership a week later ready to purchase the vehicle. But in today’s information-rich, digital environment, buyers have all the information they need to make an informed decision, making the salesperson’s ro
Trust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […]. The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group.
There are two types of people in the world. Those who watch the Game of Thrones. Those who don’t. Based on George R. R. Martin’s A Song of Ice and Fire book series, Game of Thrones is not only known for the story, well-written plot, shocking deaths (often of the most favorite characters), breathtaking visuals and mind […]. The post Game of Thrones Season 7 Special: Marketing Lessons from HBO appeared first on Marketing Insider Group.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Transcript of Improve Your Business by Getting the Most Out of Your Data written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John J: In today’s show we’ve got a really sexy topic. We’re going to talk about google analytics. Now, I know people don’t get excited about analytics and data, but the fact of the matter is businesses that track their data, that use the data to get better succeed, and those that don’t get lucky, I suppose,
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