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Author: Vanessa Porter People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. That is, of course, far easier said than done. It might seem like creating these win-win scenarios–when your audience is satisfied with an awesome experience, and you get the lead information you need–is like finding a four-leaf clover.
ROI has always been one of the most debated topics in the marketing department. John Wanamaker, a very successful 18th and 19th century merchant, is credited with coining the phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. Social media ROI is no different. What’s the value of a Like? How much return do you get from a Retweet?
In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting. The digital age has brought about widened reach, The post Why Your Marketing Needs to be Data-Driven appeared first on PureB2B.
Affordable Tools to Help Maximize Your Social Media Presence written by Guest Post read more at Duct Tape Marketing. Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015. And as its reach has expanded, heightened importance has been placed on social media management, monitoring, analysis, automation and content creation.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Author: Mike Madden I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Unfortunately, the reality is that not every email you send will be a winner.
Automation gets a bad rap. Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. “Thanks for the follow, Bob! Check out our new product at this yourwebsitehere.”. When done right, automation isn’t awkward or off-putting. It may not even look automatic to an outside observer.
Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do. Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. Of course, that […]. The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group.
Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do. Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. Of course, that […]. The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group.
5 Myths About Your Clients and Social Media That You Should Forget Right Now written by Guest Post read more at Duct Tape Marketing. When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns?
Author: Susan Sauter As Antoine de Saint-Exupéry, the author of the children’s classic The Little Prince, said, “A goal without a plan is just a wish.” As you’re defining your scope and vision for an engagement platform implementation, you need to have a clear plan and change management processes in place to be successful. My recent switch from the enterprise consulting team to the education team at Marketo has given me greater exposure to customers who are either brand new to marketing a
Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for
Businesses have always traditionally kept their departments separate, especially larger firms, but many departments can work much more effectively when brought together. As a business, you have overall goals and every department within your business should be working towards these goals. This is much easier when they are able to effectively work together, while developments […].
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
How to Conduct Quality Link Building written by John Jantsch read more at Duct Tape Marketing. No matter how often Google updates their algorithm in an attempt to devalue backlinks, they still remain essential for a sound SEO strategy. Keep in mind that there are definitely right and wrong ways to go about it. Buying links and getting fake reviews are a thing of the past.
Author: Marissa Lyman Bolder , better , and BIGGER than ever before. These are the themes you’ve been hearing tied to next week’s Marketing Nation Summit , and I can definitively attest to the fact that they are SPOT ON. As we aimed to “up-level” our content and shape Summit into a true industry conference, this year Marketo has joined forces with one of my favorite publications to create a content series entirely focused on one of marketing’s most exciting trends: the convergence of advertising
La publicidad a través de las redes sociales es un mercado de mas de $ 8.4 mil millones. Solo en Facebook, un informe reciente muestra que el 92% de los especialistas en marketing a través de las redes sociales están aprovechando las oportunidades de distribución pagas que ofrece la plataforma. A medida que las personas interactúan cada vez más con los anuncios a través de las plataformas sociales, la capacidad de monitorear y participar con comentarios en los anuncios (similar a como lo harías
Digital transformation isn’t an overnight process; it takes time and commitment. To be successful, your company needs to be customer-centric, have the right team, and develop a digital framework. Digital is no longer one of the many lakes we visit to fish for new marketing ideas. It has become the ocean — and we are […]. The post Digital Transformation Works — So Why Are Companies Struggling to Transform?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Weekend Favs April 15 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day. This year’s Summit promises to be even bigger and better than ever before, featuring an incredible lineup of keynote speakers, including our very own CEO Steve Lucas and CMO Chandar Pattabhiram, T
Cuando nos abocamos a elaborar estrategias de redes sociales para nuestros clientes surgen entonces una serie de objetivos que lograr. Obtención de KPI´s muy específico como likes, leads y seguidores están dentro de los más comunes. Sin embargo, los desafíos en redes sociales son cada vez mayores y ahora de lo que se trata, es de vincular nuestro negocio a emociones positivas en nuestros fans como fidelización, satisfacción, valores compartidos y sentido de permanencia.
This article will “cut through the clutter.” It’s sure to “stand out from all the noise.” Yes, we live in a world jam-packed with stuff. And as marketers, we love to complain about it. Everywhere you turn, there’s someone in marketing talking about how to handle this “noisy world” of ours: But here’s the deal: Noise is not your problem.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
What Personality and Poker Have to Do with Innovation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Stephen Shapiro. Podcast Transcript. Getting sales and marketing on the same page is an age-old problem for many organizations. While they may actually have objectives that are at odds, there’s also a good chance the people and personalities could be mismatched as well.
Listen. Well, that’s what your target market may be doing right now. Listening to an interesting podcast on their smartphone or tablet. Podcasting is still a small piece of the content marketing pie overall. As of 2015, only half of all Americans even knew what a podcast was. Still, this certainly is a medium to […]. The post 2017 Is Officially the Year of the Podcast – Should You Start Talking?
The flow of content into the world has gone from a steady drip to an unstoppable firehose in just a few short years. For those working in content creation this might seem to signal a bright future full of steadily rising paychecks and effortless promotions. But this rosy picture actually leads to content overload and depressingly low […]. The post Agile Marketing’s Deja Vu Moment: Why We Need Agile Content Strategy appeared first on The Agile Marketer.
Marketing comes with its own set of unique challenges: “Be timely and relevant, but run that tweet by legal first.” “Personalize everything to me individually, but don’t come off like a digital stalker.” “Maintain a work-life balance, but make sure to respond on social media 24-7.” “Don’t chase every shiny new tool, but keep up […].
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Social media advertising is more than a $8.4 billion dollar market. On Facebook alone, a recent report shows that 92% of social media marketers are taking advantage of the platform’s paid distribution opportunities. As people interact more and more with ads across social platforms, the ability to monitor and engage with comments on ads—similar to how you would on organic posts—is essential to a successful brand strategy.
For the 119th episode of The Marketing Book Podcast, I interviewed Tara-Nicholle Nelson, author of The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser. The key to growing a business today is not building an app or getting new social media followers. The key is […]. The post Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson appeared first on Marketing Insider Group.
When managing any social community, targeting your brand’s content is no easy task. However, tailoring messages for a niche audience and investing time and resources into growing and nurturing small communities can prove to be exceptionally difficult. In this week’s #SproutChat, Alex Bimonte , Sprout All Star and Marketing Communications Specialist at Modernizing Medicine , shared her best practices for targeting social content when focusing on a niche audience.
Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen’s love affair with speeches, space bags for her brain, and her latest big idea: the Red Thread. About the series: In an era full of content marketing.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
A publicidade em redes sociais representa um mercado de mais de US$ 8,4 bilhões de dólares. Somente em relação ao Facebook, um mostrou que 92% dos profissionais de marketing de redes sociais estão aproveitando as oportunidades de distribuição paga da plataforma. Como as pessoas interagem cada vez mais com anúncios nas plataformas sociais, a habilidade de monitorar e interagir com os comentários feitos em anúncios — de forma similar ao que é feito em posts de alcance orgânico — é essencial para u
Transcript of What Personality Poker Has to Do with Innovation written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John Jantsch: What do personality and poker have to do with innovation? Well, that’s what we’re going to find out when we talk to Stephen Shapiro on this episode of the Duct Tape Marketing Podcast.
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