Sat.Jul 05, 2025 - Fri.Jul 11, 2025

article thumbnail

239% growth from. print mail?! Why you shouldn't sleep on direct mail.

Hubspot Marketing

If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess they were leading with? Paid ads? TikTok? Blood magic? If I said “print mail,” you’d probably think blood magic was more likely. But last year, 84% of marketers said direct mail had the highest ROI of channel they use. 🤯 When I heard that stat, I knew I had to find an expert who could explain it.

article thumbnail

Human-Centered Marketing: Thought Leadership

Search Engine Journal

What sets true thought leadership apart from other content formats? This excerpt from Human-Centered Marketing by Ashley Faus breaks it down. The post Human-Centered Marketing: Thought Leadership appeared first on Search Engine Journal.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 marketing tasks genAI can help with — no copywriting involved

Martech

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Many of us are looking for ways to harness this tech without handing over our keyboards (or our brand voice). Since then, I’ve found even more smart, strategic ways to use AI. Not to replace marketers, but to make our work more efficient, creative and a little more fun.

article thumbnail

Monthly Social Media Updates Every Marketer Should Know

SocialPilot

If you’re a marketer, you already know that social media never sits still. Just when you’ve nailed your strategy, a new algorithm tweak, ad format, or platform feature drops, and suddenly, it’s time to pivot again. That’s precisely why we put this blog together. We’ve tracked all the biggest social media updates month by month in 2025, across platforms like Instagram, TikTok, LinkedIn, Facebook, X (Twitter), YouTube, Threads, and more—so you don’t have to dig through endless changelogs or

article thumbnail

Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

article thumbnail

The harsh reality of AI in marketing

Martech

Can I be honest about AI? It looks incredibly promising, but it doesn’t quite deliver what the flashy demos and overenthusiastic hype would have you believe. Like many new technologies riding the giddy crest of a new wave of media excitement, AI hasn’t reached the shoreline. When I was young, technology promised so much. Sure, we now carry the equivalent of a Star Trek communicator in our pockets — devices that also double as our Hitchhiker’s Guide to the Galaxy — but so much e

More Trending

article thumbnail

LinkedIn influencer marketing: Untapped opportunity

SmartBrief - Marketing

Investment in influencer marketing is expected to exceed $10 billion in the U.S. this year, surpassing previous projections. But doing it right requires more than money — it requires marketers to constantly evaluate which platforms offer the most impact. While Instagram, TikTok and YouTube have been the go-to platforms for influencers, LinkedIn has emerged as an incredibly viable channel for brand-creator partnerships.

article thumbnail

Using User Personas to Boost Performance

Neil Patel

Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about. That’s where a strong user persona comes in. When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer.

CRM 66
article thumbnail

How to use GA4 annotations to add context and clarity to your analytics

Martech

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Use them to build a scalable strategy that makes your analytics smarter, faster and more collaborative.

article thumbnail

9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

Buffer Marketing

Your go-to guide for spotting trending TikTok audio and using it to boost your next post before it peaks. “Wait — what sound is everyone using right now?” Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.

article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

How to go from marketer to CMO — 5 tactics that actually catapulted my career progression

Hubspot Marketing

I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way. What I quickly realized is this: Being a great marketer is not the same as being a great marketing leader. Especially in a high-growth environment.

CMO 97
article thumbnail

6 customer retention strategies that keep the revenue flowing

Welcome Software

Picture this: you've just launched a loyalty program based on "best practices" from successful companies. Three months later, retention hasn't budged. Most customer retention strategies are implemented without ever validating their impact on actual business metrics. Teams copy what worked for Netflix or Spotify without understanding whether these approaches work for their specific users and business models.

article thumbnail

An honest guide to smart martech modernization

Martech

The pressure to modernize your marketing technology stack is real. Your competitors seem to be running circles around you with sophisticated automation, your CEO keeps asking why conversion rates aren’t improving and every marketing blog you read assumes you have a team of martech specialists at your disposal. Meanwhile, you hope your email platform can even handle a simple A/B test without breaking.

article thumbnail

Content Marketing ROI: Measuring What Really Matters in 2025

Marketing Insider Group

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Yet one question persists: How do we truly measure ROI and know our efforts are paying off? In 2025, the answer isn’t just in raw numbers—it’s in understanding which metrics genuinely reflect growth, engagement, and revenue. Marketers today are under intense pressure to connect each dollar spent to real business results.

article thumbnail

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

HubSpot’s Marketing Hub pricing guide — AI-powered software for marketers

Hubspot Marketing

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. With 82% of marketers reporting that HubSpot increased their lead generation, the platform has proven its effectiveness across businesses of all sizes.

Price 77
article thumbnail

Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now

Search Engine Journal

Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy. The post Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now appeared first on Search Engine Journal.

SEO 116
article thumbnail

Why causal AI works when other forecasting models fail

Martech

Marketers have long been trained to think in linear terms. Historical data goes in; forecasts come out. Marketers are trained to think in linear terms. Historical data goes in; forecasts come out. The further you could project that forecast, the more confident you felt in your strategy. But that’s no longer how the world — or your buyers — work. Economic shocks, AI-disrupted behavior, shortened feedback loops and relentless volatility have made long-range forecasting feel more like superstition

article thumbnail

Consumer Loyalty in Frozen Pizza: Promotions That Work

ConsumerTalk

Menu Approach Services Digital Media Social Media Retail Media Consumer Promotion Packaging Design Work Brand Experience Case Studies ConsumerTalk About Our Story Scholarship Program Pricing Resources Request a Free Consultation Call Us Close Call Us Consumer Loyalty in Frozen Pizza: Promotions That Work POSTED BY Greg Keating Consumer Loyalty in Frozen Pizza: Promotions That Work Understanding Consumer Loyalty in the Frozen Pizza Market In the highly competitive world of frozen pizza, consumer

article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

Open Rates Are Dying: Here’s What Actually Matters Now in Email Marketing

Vertical Response

Open rates are dying; here’s what actually matters now in email marketing, largely due to privacy changes from companies like Apple that make these metrics unreliable. Open rates are no longer an absolute measure of true subscriber engagement. In this article, we’ll explore why open rates are falling out of favor and guide you through the key metrics and strategies to focus on for better engagement.

article thumbnail

Content Distribution: Get Content in Front of Your Target Audience

Aspiration Marketing

You've crafted something truly valuable, a piece of content brimming with insights. But now comes a crucial question: will it actually reach the people who stand to benefit most from it? Even the most brilliant content can fade into the background without a smart plan for getting it seen. That's where the often-underestimated power of content distribution comes in, proving that in the realm of content marketing, how you share is just as vital as what you create.

article thumbnail

When and how to segment your product messaging 

Martech

Product messaging works when it creates recognition — when the reader thinks, “this is for me.” That moment sparks belief and begins to shape how they see your product in the context of their world. This is the desired outcome of effective marketing. The brain processes a familiar scenario faster than an abstract one. When a message mirrors the audience’s situation, belief takes less effort and occurs with less mental friction.

Product 67
article thumbnail

Why Google Ads Fails B2B (And How to Fix It)

Search Engine Journal

Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance. The post Why Google Ads Fails B2B (And How to Fix It) appeared first on Search Engine Journal.

Marketers 110
article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

Animalz blog

“With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team.

article thumbnail

Social Media Workflow: Simplify Planning, Approval, & Publishing

SocialPilot

If your social media posts get delayed, edits fly on WhatsApp, and your calendar feels chaotic, you don’t have a content problem. You have a workflow problem. Most social media managers and small business owners spend several hours a week just managing content —planning, creating, approving, and publishing. Without a proper system, teams waste hours each week juggling ideas, feedback, and last-minute changes.

article thumbnail

Why closing the feedback loop drives better CX outcomes

Martech

Closing the loop on customer feedback is fundamental: if a customer gives feedback about an unresolved issue — especially if you proactively asked for it — you should follow up. It seems like a no-brainer, yet many organizations still fail to do this. Why? One reason is that some view customer feedback purely as a data point to drive internal performance.

article thumbnail

AI for Conversion Optimization: 5 Prompts for Maximizing Lead Generation

Orbit Media Studios

By Andy Crestodina Imagine seeing your website through the eyes of your ideal visitor. Which sections are the most helpful? Which are totally useless? Which of the claims are weak. What copy is generic? Which proof points are really interesting? Of course, it’s not possible to really see things through the eyes of others. But with AI, we can come close.

article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

How Dessert Brands Can Win on Instagram

ConsumerTalk

Discover the secrets to dessert brand success on Instagram with expert tips on visual storytelling, crafting captivating posts, mastering hashtag strategies, and leveraging influencer micro-buys to create a scroll-stopping feed that delights and engages.

article thumbnail

How to Craft Press Releases that Get Published and Earn Coverage

Trade Press Services Newsletter

B2B marketers have long relied on press releases to generate visibility, boost SEO, and position their brand as a credible player. This is why 78 percent of marketers include press releases in their marketing strategy. Today, it’s not enough to write about recent new hires, additional locations, or new products. The days of “look at how great we are” press releases are dead.

article thumbnail

Dashboards don’t win games, coaching does

Martech

We put a lot of faith in systems — dashboards, tools, processes — hoping they’ll deliver performance. But real results often come down to something simpler: real-time coaching. Beating a full team with half a roster I love baseball. My kids play in the city rec league every year, and this season, I coached my daughter’s softball team for the first time.