Sat.May 13, 2023 - Fri.May 19, 2023

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How CMOs Can Prove Brand Worth

CMO Network

Uncertain economic headwinds have companies in all sectors and industries keeping an understandably close eye on ROI – putting pressure on marketers to showcase brand value. Here's how you can.

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1 In 3 Marketers Say the Recession Will Surpass COVID's Marketing Impacts: 3 Data Points to Know

Hubspot Marketing

The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed. As if one unprecedented event wasn’t enough, marketers are now faced with a looming recession that’s already having major impacts on their industry. Will the recession shake things up as much as COVID-19 did? While we can't truly predict the future, one-third of marketers think a recession will have an even bigger impact on their marketing activities than the pandemi

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6 Essential Tips for Crafting Compelling Subject Lines

Campaign Monitor

It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your reader to the actual content of your email — to make that conversion — you have to get them to actually open the email. Their engagement starts with a subject line that captures their attention, one which they won’t simply swipe and delete. If you struggle to write open-worthy subject lines, and your campaigns always seem to be sinking into a pool of failed marketing, don’t worry — you’re in good

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What marketers should keep in mind when adopting AI

Martech

AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? Do they have the skills needed to adopt this technology and take full advantage of its capabilities? That was the focus of a panel at The MarTech Conference , here are some of the takeaways from that discussion. AI requires human supervision As AI evolves, capabilities will expand.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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How To Maximize The Power Of Newsletters

Duct Tape Marketing

How To Maximize The Power Of Newsletters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russell Henneberry In this episode of the Duct Tape Marketing Podcast , I interview Russell Heneberry. He i s a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies.

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2023 Social Media Marketing Industry Report

Social Media Examiner

Wondering how other marketers are using social media? Want to be sure you’re on the right path? Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year in the 15th annual Social Media Marketing Report. How Are Marketers Using Social Media? Inside this […] The post 2023 Social Media Marketing Industry Report appeared first on Social Media Examiner.

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How To Find Low Competition Keywords (Using Free Tools) via @sejournal, @LWilson1980

Search Engine Journal

Discover how to extract lower competition keywords that remain a valuable part of marketing campaigns with this efficient approach. The post How To Find Low Competition Keywords (Using Free Tools) appeared first on Search Engine Journal.

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7 Digital Marketing Examples To Inspire Your Campaigns

Marketing Insider Group

Marketing used to be easy. You could throw a sign up in the yard, call up the newspaper for an ad, and print up some flyers to pretty much knock out a complete strategy. The remarkable convenience of digital communication means that you have to worry about evolving methods of self-promotion more than ever. If you want to know what works best, you should look to successful digital marketing examples.

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Advice for Growing an Engaged Audience (ft. Top Creators)

Buffer Marketing

When you’re ready to shift from the learning to the growth phase of your creator journey, certain things need definition – who exactly your audience is, what exactly you say to them, and how exactly you get that information across. The definition of “growth” definitely varies, referring to audience size or revenue, or sponsorship slots sold.

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How to Repurpose Your Webinar Content: Tips and Ideas

Aspiration Marketing

Webinars have become an increasingly popular way for businesses to connect with their audience and share valuable information. But what happens after the webinar is over? That content is often left behind, like yesterday's lunch. It's time to give your webinar content a second life, and that's where repurposing comes in.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features.

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The 4 categories of AI that impact marketing: Generative AI

Martech

It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

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Google: SSL Certificate Does Not Boost SEO via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller says that an SSL certificate won't boost your SEO The post Google: SSL Certificate Does Not Boost SEO appeared first on Search Engine Journal.

SEO 138
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The Impact of User Experience: Key to Unlocking SEO Success

Aspiration Marketing

A website that delivers a great user experience (UX) is crucial for success. But did you know UX also significantly affects search engine optimization (SEO)? UX can directly impact several key SEO factors, including bounce rate, dwell time, and click-through rate (CTR).

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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AI in social media: 6 tools to get you started fast

Unbounce

In the words of Big Daddy Kane: “Managing social media ain’t easy.” There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. Posts to write. Graphics to design. Reels to film. Cats to meme. The list goes on and on. To stay on top of it all… well, it’s a full-time job. But AI for social media can make it a whole lot more manageable.

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5 tips for balancing ‘push’ and ‘pull’ in content marketing

Martech

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. One survey found that most people prefer content over social media, reviews or contact with a sales rep.

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How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples via @sejournal, @vahandev

Search Engine Journal

While some custom coding may be required, you can A/B test different types easily. Just follow these steps for both Clarity and GA4. The post How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples appeared first on Search Engine Journal.

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Five pitfalls of personal branding: When becoming known doesn’t work

Businesses Grow

I recently had an exchange with a friend who described a person who seemed to be doing everything right with his personal brand but had no progress with monetization. He wondered why his friend was failing — to the point of quitting. It made me reflect on the pitfalls of personal branding. Under what circumstances will even an excellent personal branding effort fail?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

You and I are at the dawn of a new era in content marketing: the age of generative AI. And changes like this almost always begin with more questions than answers. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition.

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How Far Are We from AI Singularity? What It Means & Implications

Hubspot Marketing

If you're working in a marketing role, you can't ignore the emerging field of artificial intelligence. It's quickly gained traction, and industry leaders have begun projecting that rapid AI advancements could surpass human intelligence sooner than we think. But what does that mean? And what are the implications of that type of advancement? As a marketer, it can be challenging to imagine where AI technology will go.

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How To Blend Data In Looker Studio With Practical Examples via @sejournal, @vahandev

Search Engine Journal

SEO pros and digital marketers, this guide is useful when you need to compare data from different sources. The post How To Blend Data In Looker Studio With Practical Examples appeared first on Search Engine Journal.

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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a powerful metric when you understand its potential. It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you to make tactical choices that underpin your SEO strategy. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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10 advanced social media copywriting best practices

Sprout Social

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

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How to Ask for a Promotion [Expert Tips]

Hubspot Marketing

If you're reading this, you likely want to ask for a promotion but are unsure how to approach the topic. It makes sense because asking for a promotion can be nerve-wracking, but it's necessary for career growth. If you want to know how to ask for a promotion , you've come to the right blog. Here's how you can prepare for the conversation beforehand and how to discuss it with your superiors.

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AI Regulation: Is It Too Late To Prevent Potential Harm? via @sejournal, @kristileilani

Search Engine Journal

Can AI be regulated? Explore the latest efforts by various U.S. government officials and agencies to mitigate the potential risks of emerging AI technology. The post AI Regulation: Is It Too Late To Prevent Potential Harm? appeared first on Search Engine Journal.

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Must-Have Checklist To Creating Valuable Content

Content Marketing Institute

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends.

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How the HubSpot Blog Team Uses AI

Hubspot Marketing

Ah, AI. It's quickly become one of the buzziest words of 2023, akin to the popularity of the phrase "new normal" in 2022. And for good reason. AI is poised to completely revolutionize the ways in which we work, interact, and even play. I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model.

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Schedule Your Instagram Stories with Buffer!

Buffer Marketing

🚀 We're thrilled to announce that Buffer now supports full scheduling for Instagram Stories. 🚀 We’re one of the first platforms to offer this game-changing feature, and as avid Instagram users as avid Instagram users ourselves, we know firsthand the growing impact of Instagram Stories. With over 500 million people creating and watching stories on their mobile devices every day, it's no wonder that one in three people say they become more interested in brands and

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10 SEO challenges faced by fast-growing SaaS companies

Search Engine Land

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. 1.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission