CMO Network

MAY 15, 2023

Uncertain economic headwinds have companies in all sectors and industries keeping an understandably close eye on ROI – putting pressure on marketers to showcase brand value. Here's how you can.

Branding 79

Branding CMO Marketing Marketers 79

Hubspot Marketing

MAY 15, 2023

The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed. As if one unprecedented event wasn’t enough, marketers are now faced with a looming recession that’s already having major impacts on their industry. Will the recession shake things up as much as COVID-19 did? While we can't truly predict the future, one-third of marketers think a recession will have an even bigger impact on their marketing activities than the pandemi

Gen Z 73

Gen Z Marketing Marketers Price 73

Campaign Monitor

MAY 17, 2023

It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your reader to the actual content of your email — to make that conversion — you have to get them to actually open the email. Their engagement starts with a subject line that captures their attention, one which they won’t simply swipe and delete. If you struggle to write open-worthy subject lines, and your campaigns always seem to be sinking into a pool of failed marketing, don’t worry — you’re in good

Email Marketing 110

Email Marketing Advertising Advertisers Branding 110

Martech

MAY 16, 2023

AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? Do they have the skills needed to adopt this technology and take full advantage of its capabilities? That was the focus of a panel at The MarTech Conference , here are some of the takeaways from that discussion. AI requires human supervision As AI evolves, capabilities will expand.

Entertainment 122

Entertainment Marketing Marketers SEO 122

Advertisement

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Duct Tape Marketing

MAY 18, 2023

How To Maximize The Power Of Newsletters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russell Henneberry In this episode of the Duct Tape Marketing Podcast , I interview Russell Heneberry. He i s a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies.

Advertising 93

Advertising Advertisers CRM Education 93

Social Media Examiner

MAY 15, 2023

Wondering how other marketers are using social media? Want to be sure you’re on the right path? Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year in the 15th annual Social Media Marketing Report. How Are Marketers Using Social Media? Inside this […] The post 2023 Social Media Marketing Industry Report appeared first on Social Media Examiner.

Social Media Marketing 94

Social Media Marketing Marketing Marketers Marketing Plan 94

Search Engine Journal

MAY 18, 2023

Discover how to extract lower competition keywords that remain a valuable part of marketing campaigns with this efficient approach. The post How To Find Low Competition Keywords (Using Free Tools) appeared first on Search Engine Journal.

Marketing 117

Marketing Marketers SEO 117

Marketing Insider Group

MAY 17, 2023

Marketing used to be easy. You could throw a sign up in the yard, call up the newspaper for an ad, and print up some flyers to pretty much knock out a complete strategy. The remarkable convenience of digital communication means that you have to worry about evolving methods of self-promotion more than ever. If you want to know what works best, you should look to successful digital marketing examples.

Digital Marketing 26

Digital Marketing Affiliate Marketing Marketing Marketers 26

Buffer Marketing

MAY 15, 2023

When you’re ready to shift from the learning to the growth phase of your creator journey, certain things need definition – who exactly your audience is, what exactly you say to them, and how exactly you get that information across. The definition of “growth” definitely varies, referring to audience size or revenue, or sponsorship slots sold.

Copywriting 133

Copywriting Entertainment Communications Branding 133

Aspiration Marketing

MAY 18, 2023

Webinars have become an increasingly popular way for businesses to connect with their audience and share valuable information. But what happens after the webinar is over? That content is often left behind, like yesterday's lunch. It's time to give your webinar content a second life, and that's where repurposing comes in.

Content Marketing 213

Content Marketing Marketing Marketers 213

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Martech

MAY 19, 2023

It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

Transform 145

Transform User-Generated Marketing Marketers 145

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 136

Copywriting Transform Thought Leadership Customer Journey 136

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. And changes like this almost always begin with more questions than answers. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition.

Content Marketing 144

Content Marketing Thought Leadership User-Generated SEO 144

Aspiration Marketing

MAY 17, 2023

A website that delivers a great user experience (UX) is crucial for success. But did you know UX also significantly affects search engine optimization (SEO)? UX can directly impact several key SEO factors, including bounce rate, dwell time, and click-through rate (CTR).

SEO 186

SEO 186

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

Search Engine Journal

MAY 19, 2023

Google's John Mueller says that an SSL certificate won't boost your SEO The post Google: SSL Certificate Does Not Boost SEO appeared first on Search Engine Journal.

SEO 138

SEO 138

Buffer Marketing

MAY 17, 2023

🚀 We're thrilled to announce that Buffer now supports full scheduling for Instagram Stories. 🚀 We’re one of the first platforms to offer this game-changing feature, and as avid Instagram users as avid Instagram users ourselves, we know firsthand the growing impact of Instagram Stories. With over 500 million people creating and watching stories on their mobile devices every day, it's no wonder that one in three people say they become more interested in brands and

Product 132

Product Branding 132

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. One survey found that most people prefer content over social media, reviews or contact with a sales rep.

Content Marketing 129

Content Marketing Health Inbound Marketing Marketing 129

Unbounce

MAY 16, 2023

In the words of Big Daddy Kane: “Managing social media ain’t easy.” There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. Posts to write. Graphics to design. Reels to film. Cats to meme. The list goes on and on. To stay on top of it all… well, it’s a full-time job. But AI for social media can make it a whole lot more manageable.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Search Engine Land

MAY 19, 2023

Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a powerful metric when you understand its potential. It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you to make tactical choices that underpin your SEO strategy. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.

SEO 129

SEO CMO Analytics Management 129

Buffer Marketing

MAY 17, 2023

Picture this: two popular influencers from different niches join forces to create engaging and exciting content, reaching millions of followers across platforms. The result? A viral collaboration that benefits both parties and their audiences. Even if you replace “popular influencers” with “micro creators” and “millions of followers” with “thousands of followers,” there’s no denying that a collaboration done right can have a spectacu

Non-Profit 129

Non-Profit Key Performance Indicator Communications Branding 129

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features.

Gen Z 129

Gen Z User-Generated Social Media Marketing Promotion 129

Search Engine Journal

MAY 15, 2023

While some custom coding may be required, you can A/B test different types easily. Just follow these steps for both Clarity and GA4. The post How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples appeared first on Search Engine Journal.

Customer 129

Customer Analytics SEO 129

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customer

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends.

Digital Marketing 127

Digital Marketing Whitepaper Marketing Marketers 127

Buffer Marketing

MAY 19, 2023

We’ve been writing and publishing Buffer’s State of Remote Work report for six years now, and we’ve learned a lot about the trends, benefits, and struggles of remote workers along the way. This year, after releasing the report, we had several people comment that they wondered what the results would be like for only people who are managers — and it’s a good question!

Management 126

Management Promotion 126

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Wouldn’t you be much better at crafting messages that resonate? Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations.

Branding 124

Branding Price Analytics Place 124

Search Engine Journal

MAY 17, 2023

SEO pros and digital marketers, this guide is useful when you need to compare data from different sources. The post How To Blend Data In Looker Studio With Practical Examples appeared first on Search Engine Journal.

Digital Marketing 127

Digital Marketing SEO Marketing Marketers 127

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

MAY 17, 2023

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.

Marketing Strategy 124

Marketing Strategy Content Marketing Marketing Marketers 124

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. 1.

SEO 121

SEO Customer Acquisition User-Generated Customer Journey 121

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job. Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain.

Social Media Marketing 122

Social Media Marketing Customer Branding Advertising 122

Search Engine Journal

MAY 18, 2023

Can AI be regulated? Explore the latest efforts by various U.S. government officials and agencies to mitigate the potential risks of emerging AI technology. The post AI Regulation: Is It Too Late To Prevent Potential Harm? appeared first on Search Engine Journal.

126

126

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing