Content Marketing Institute
NOVEMBER 23, 2021
Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading → The post 8 Fresh Content Types Every Marketer Should Consider in 2022 appeared first on Content Marketing Institute.
Martech
NOVEMBER 22, 2021
“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. He added, “There are some disconnects that are preventing us from getting to that state of Nirvana where we’ve got lots of people coming into the hopper, they’re c
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Search Engine Journal
NOVEMBER 23, 2021
Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who's already leading the way! The post A Marketer’s Guide To NFTs And The Metaverse appeared first on Search Engine Journal.
Hootsuite
NOVEMBER 24, 2021
There’s something for everyone on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls , YouTube has steadily evolved to become the second-most visited website in the world. This makes it the perfect place to build an audience, promote your business, and drive growth. Whether you’re an established brand or an aspiring YouTuber, understanding how YouTube Creator Studio can help grow your channel is a valuable tool in any marketer’s pocket.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Content Marketing Institute
NOVEMBER 22, 2021
High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take. Continue reading → The post How To Make Content a More Effective Part of Your Sales Funnel appeared first on Content Marketing Institute.
Search Engine Land
NOVEMBER 23, 2021
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast. Please visit Search Engine Land for the full article.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
NOVEMBER 22, 2021
One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. From content marketing’s history to it’s unpredictable future, connecting with customers through empathy, building brand advocates and more — the videos on this list cover topics brands in every industry need to know.
Content Marketing Institute
NOVEMBER 24, 2021
In the spirit of this time of gratitude, we’ve gathered 13 stand-out examples with some appetizing tidbits that speak to seasonal themes – travel, friends and family, food, and giving to those in need. Continue reading → The post 13 Stand-Out Content Examples That Give Us All the Thanksgiving Feels appeared first on Content Marketing Institute.
Sprout Social
NOVEMBER 22, 2021
Growing up means realizing that the most wonderful time of the year can also be quite stressful, especially if you work in customer care. Navigating holiday customer service spikes is always a tough task. When you throw in supply chain delays , shipping lags and 10% year-over-year growth in online shopping , it’s a whole new ball game. To keep things running smoothly, customer care managers need to make the most of all available resources.
Search Engine Journal
NOVEMBER 22, 2021
Google won’t display enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup. The post Google: Republished Reviews Not Suitable For Rich Results appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Neil Patel
NOVEMBER 22, 2021
In marketing, everyone says you need to pick a niche. And mainly because people believe the following things…. It is easier to market when you pick a niche (fewer competitors) Easier to make money (fewer competitors) You can get traction faster from a monetary standpoint (fewer competitors). In other words, you make money faster because there are fewer competitors, but that isn’t really true.
Martech
NOVEMBER 22, 2021
Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix.
Search Engine Land
NOVEMBER 21, 2021
Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience. Please visit Search Engine Land for the full article.
Search Engine Journal
NOVEMBER 21, 2021
Will using Google Analytics on your website help it rank higher in Google Search results? See what the experts say. The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Neil Patel
NOVEMBER 24, 2021
If you want to get found online, you need a strong backlink profile. The problem? Not all backlinks are created equal. Links from high-quality, relevant sites are far more valuable than links from random sites in another industry. Links from spam sites can actually hurt your website. How do you make the most of your backlinks? You need to pay close attention to the factors that impact backlink value.
Sprout Social
NOVEMBER 22, 2021
Today, Sprout Social , an industry-leading provider of cloud-based social media management software, announced the addition of Yelp to its review management capabilities. Now available to Sprout customers, the integration further enables users to centralize their review management efforts so they can gain valuable customer feedback and strengthen their online reputation.
Search Engine Land
NOVEMBER 24, 2021
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays. Please visit Search Engine Land for the full article.
Search Engine Journal
NOVEMBER 24, 2021
The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. The post Google Ads App Updated With 3 New Features appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Neil Patel
NOVEMBER 23, 2021
The username you use on social media sites can either help or hurt your brand. One way to make sure that it helps your efforts is by making sure that the username conveys what you want it to convey. If people are searching for content related to your brand , they should be able to find you with ease. If you can’t be found, you risk losing market share to brands that are more easily accessible.
Marketing Insider Group
NOVEMBER 22, 2021
For years now, the internet has created a massive platform for brands to share content with their target audiences. But is your brand taking advantage of its full potential? If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate.
Search Engine Land
NOVEMBER 23, 2021
After months of testing, the lightbulb icon in the Bing Search results are live for all. Please visit Search Engine Land for the full article.
Search Engine Journal
NOVEMBER 23, 2021
Use these 17 tips as a checklist the next time you write content and see how much more engaging and SEO-friendly it can be! The post 17 Tactics to Create Engaging & SEO-Friendly Content appeared first on Search Engine Journal.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
NOVEMBER 23, 2021
“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build trust with customers, organizations need to be consistent with their marketing practices and communicate that they are being responsible.
Aspiration Marketing
NOVEMBER 23, 2021
You may be under the impression that email marketing isn't effective anymore. But the truth is, email is still one of the most effective and least expensive forms of online marketing. Here are a few key things to know about email marketing today.
Search Engine Land
NOVEMBER 23, 2021
While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works. Please visit Search Engine Land for the full article.
Search Engine Journal
NOVEMBER 24, 2021
Improve your technical SEO with this data-driven approach to internal linking, including a step-by-step process for modeling the distribution of internal links by site depth. The post A Data Science Approach To Optimizing Internal Link Structure appeared first on Search Engine Journal.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
NOVEMBER 23, 2021
One of the most difficult challenges marketers face is keeping customers engaged long enough to buy. And while there are multiple factors involved, this problem often stems from bad data. Kate Adams, SVP of Marketing at data solutions company Validity, pointed to some startling statistics in her presentation at our MarTech conference: “According to MarketingSherpa, every year 25% to 30% of data becomes inaccurate, leading to less effective sales and marketing campaigns.”.
Neil Patel
NOVEMBER 24, 2021
It’s probably fair to say that all e-commerce website owners want the same thing: higher visibility on search engines and more sales. After all, heightened visibility means getting seen on search engine results pages, or SERPs. You’re likely familiar with these as you see them on Google in the form of ads, featured snippets, and video links. You see them on other search engines too.
Search Engine Land
NOVEMBER 26, 2021
Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over yet. Please visit Search Engine Land for the full article.
Search Engine Journal
NOVEMBER 23, 2021
Should you create a separate article for each city, district, neighborhood, and service for 100+ local business locations and how would you structure the site? The post What’s The Best Local SEO Content Strategy For Targeting 100+ Areas? appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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