Ann Handley
AUGUST 28, 2021
Image credit: presentandcorrect. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Long before I wrote books and your favorite newsletter ??, I wrote for a financial newspaper about Federal Reserve regs and housing prices.
Neil Patel
SEPTEMBER 2, 2021
There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there are several different ways to earn an income. In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts.
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Content Marketing Institute
SEPTEMBER 1, 2021
Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one. Continue reading → The post The 3 Strategic Pillars Behind Every Winning Content Strategy appeared first on Content Marketing Institute.
Search Engine Journal
SEPTEMBER 3, 2021
Consumers tend to trust and buy from brands that have higher star ratings. Here's what you need to know for organic and local search. The post A Guide to Star Ratings on Google and How They Work appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
AUGUST 30, 2021
Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers.
Neil Patel
SEPTEMBER 1, 2021
Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
SEPTEMBER 3, 2021
Exceed search performance goals with these 5 Google tools that help publishers diagnose problems and improve rankings. The post Google’s Top 5 SEO Tools appeared first on Search Engine Journal.
Martech
SEPTEMBER 2, 2021
I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . One of those issues is the perennial “bright-and-shiny” disease. It can be just as contagious as you-know-what.
Neil Patel
AUGUST 30, 2021
Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers. 1.
Content Marketing Institute
AUGUST 30, 2021
When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good brainstorming session. Try one or more of these 13 techniques. Continue reading → The post 13 Brainstorming Techniques to Spur Creativity on Content Marketing Teams appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
SEPTEMBER 1, 2021
Looking for author bio writing tips? Learn why it's important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here. The post How to Write an Author Bio: E-A-T, SEO Tips & Great Examples appeared first on Search Engine Journal.
Martech
SEPTEMBER 1, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Happy September! This is a big month for us and our readers. The MarTech conference is just around the corner, on Sept. 14 and 15. ( Free registration here. ) And even before that, our annual MarTech Replacement survey
Neil Patel
SEPTEMBER 1, 2021
B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results.
Content Marketing Institute
SEPTEMBER 3, 2021
Are you keeping up with all the shifts in the content marketing game? This week’s hot takes will get you up to speed in three areas: creating episodic content, insights into Instagram strategy, and the idea of ‘always-on’ content. Continue reading → The post 3 Hot Takes: The (Always-On) Show Business of Content appeared first on Content Marketing Institute.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
SEPTEMBER 3, 2021
Get more traffic. Google published how to optimize a site to receive followers from the Discover Follow feature currently in Beta The post Google Shows How to Optimize for Beta Discover Follow appeared first on Search Engine Journal.
Martech
SEPTEMBER 2, 2021
Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. Budgets were almost cut in half, falling from 11% in 2020 to 6.4% in 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. 29% of work outsourced to agencies has been brought in-house. .
Neil Patel
SEPTEMBER 3, 2021
Virtual job fairs have been growing in popularity in recent years. Chances are, that’s only going to continue. Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer. How do you make sure yours is successful? Here is what you need to know. What Is a Virtual Job Fair? A virtual job fair is an online event that allows job seekers to network with potential employers.
Content Marketing Institute
AUGUST 31, 2021
Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that. Continue reading → The post How To Get Content Marketing Measurement Wrong: Do It Like a PR Person appeared first on Content Marketing Institute.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
AUGUST 31, 2021
Are you trying to boost your brand-new Facebook page and feeling stuck? Here’s a list of the best ways to grow your Facebook page following. The post How to Successfully Promote Your Facebook Page Everywhere appeared first on Search Engine Journal.
Martech
AUGUST 31, 2021
Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. But it’s also clear that the pace of transformation is leading marketers to continually evaluate their tech stacks as platforms add features and new tools emerge that enable marketers to create, integrate and orchestrate better than before.
Neil Patel
AUGUST 31, 2021
Trends come and go. Bell bottom jeans, Rubix cubes, flannel. How are you supposed to keep up with it all? This is even more of a puzzle in a digital world. Trends don’t stick around for a decade or a year. Sometimes things change overnight. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates.
Marketing Insider Group
AUGUST 30, 2021
Are you using empathy in your marketing ? Why? Because marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
SEPTEMBER 1, 2021
Plagiarism is a serious problem in the online world. This list breaks down the top 10 alternatives to Copyscape when searching for the right tool. The post How to Check for Plagiarism: 10 Copyscape Alternatives appeared first on Search Engine Journal.
Martech
SEPTEMBER 3, 2021
A picture tells a thousand words, right? Yet many marketers struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs. Too often they turn to outside agencies to recreate visuals at great expense, rather than figure out how to access all the diverse assets their firm has already created. While some of the most sophisticated enterprises have figured out how to effectively manage assets, some of you are just starting out on this journey.
Neil Patel
SEPTEMBER 3, 2021
Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage.
Marketing Insider Group
SEPTEMBER 1, 2021
Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions. Yes, B2B can make it harder to connect directly with the right audience, it’s more specific, less generalized.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Journal
AUGUST 30, 2021
Learn how Google Analytics goals give insight into your website audience. Get essential information about them, and whether they are converting toward your site objectives. The post How to Set Up Google Analytics Goals & 10 Tips to Get Ahead appeared first on Search Engine Journal.
Martech
AUGUST 30, 2021
For a long time, we’ve taken a very task-centric approach to marketing. While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a story format may be better for instilling the value of team collaboration. The story approach has been long used by agile software teams, and you may be familiar with the term “user stories.” User stories were created to get rid of heavy documentation and to spur a conversation with the team. .
Industrial Marketer
AUGUST 31, 2021
Have you given your manufacturing website much thought lately? You should. Gone are the days when simply having a website was the goal for every business owner when it came to an online presence. These days, creating a website for your manufacturing company is only half the battle. Website visitors expect more than that. In. Read more » The post 7 Signs Your Manufacturing Website Is Out of Date appeared first on Industrial Marketer.
Search Engine Land
SEPTEMBER 1, 2021
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. Please visit Search Engine Land for the full article.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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